Outside Sales Representative

DM Lyons Consulting; Toronto; On-site; CAD 50,000 - 60,000; Full time

Job summary

A local consulting firm in Toronto is seeking a Territory Sales Representative to drive residential sales growth in the Greater Toronto Area. The ideal candidate will focus on building and maintaining relationships with HVAC contractors and dealers, expanding the dealer network, and achieving consistent revenue generation. Strong outside sales experience, communication, and negotiation skills are essential for this mid-senior level role. This full-time position offers competitive compensation.

Qualifications

• Proven success in outside sales, ideally in HVAC or technical products.
• Strong analytical skills, and able to travel extensively.
• Experience with disciplined territory management.

Responsibilities

• Drive residential sales growth by developing new business.
• Build and maintain relationships with HVAC contractors and dealers.
• Manage a sales pipeline and pursue new opportunities.

Skills

Outside sales success

Strong communication skills

Negotiation skills

CRM system experience

Excel proficiency

Job description

Base pay range

CA$50,000.00/yr - CA$60,000.00/yr

Territory Sales Representative

OTE: 125K+

Role Overview

This position is responsible for driving residential sales growth within the GTA by developing new business, expanding the dealer network, and maintaining strong relationships with contractors and homebuilders. The role requires a proactive, hunter-style approach to territory management and consistent revenue generation.

Key Responsibilities

• Build and maintain strong, professional relationships with active residential HVAC contractors, dealers, and homebuilders. Actively position the company’s primary brand as the preferred choice to drive revenue growth and market share.
• Provide weekly one-on-one updates to the manager (in-office) covering sales activity, pipeline health, key opportunities, and next-step action plans
• Build and maintain relationships with residential HVAC contractors, dealers, and homebuilders.
• Grow the dealer base through active prospecting and regular field visits.
• Manage a sales pipeline, pursue new opportunities, and meet revenue targets.
• Prepare quotes, negotiate terms, and convert leads into long-term accounts.
• Maintain accurate CRM records, provide weekly updates, and support forecasting.
• Stay informed on industry trends, product updates, and competitive offerings.
• Participate in training sessions and provide occasional on-site technical support.

Qualifications

• Proven success in outside sales, ideally in HVAC, building materials, or technical products.
• Strong communication, presentation, and negotiation skills.
• Experience with CRM systems and disciplined territory management.
• Valid driver’s license and ability to travel extensively.
• Strong analytical skills and intermediate Excel proficiency.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• HVAC and Refrigeration Equipment Manufacturing and Construction

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