Outside Sales Representative

Refrigerative Supply Limited; Edmonton; On-site; CAD 55,000 - 90,000; Full time

Benefits offered by this job

Annual Bonus Program

Wellness Account

RRSP

Vacation 3–6 weeks depending on tenure

Professional growth stipend

Employee Assistance Program

Job summary

Refrigerative Supply Limited is a Canada-based HVAC/refrigeration distributor seeking an Outside Sales Representative to grow sales across assigned territory. You will manage existing client accounts and develop new business, delivering solutions with a customer-centric approach.

The role requires strong relationship-building, prospecting, and product knowledge, with extensive field time and travel within the territory. A post-secondary business/sales background is preferred.

Qualifications

• Proven experience in outside sales or territory management.
• Strong relationship-building and account management skills.
• Proven ability to prospect, develop new business and grow market share.
• Excellent communication, presentation and interpersonal skills.
• Strong organizational, time management and territory planning abilities.
• Customer-focused with a consultative sales approach.

Responsibilities

• Manage 20–40 accounts + 10 prospects as approved by branch/regions manager.
• Maximize wallet share with existing customers.
• 75% of work time is face-to-face with customers.
• Plan and budget for customer accounts.
• Identify key contacts and provide ongoing support.
• Collaborate with Channel Sales Specialists to broaden product mix.
• Develop new customer accounts via cold-calling within designated areas.
• Onboard new customer accounts and perform market analysis to identify opportunities.
• Understand and implement marketing programs for products and programs.
• Attend sales/product meetings and stay informed on new products.
• Keep customers updated on new products and programs.
• Visit customers on-site to troubleshoot and address concerns.
• Participate in industry activities to grow brand presence.
• Identify engineers/architects/developers and coordinate with Channel Sales Specialists.
• Ensure customers are registered on e-commerce platform and trained to use it.
• Perform other duties as assigned.

Skills

Outside sales

Account management

Relationship building

Prospecting

CRM proficiency

Communication

Time management

Travel readiness

Education

Post-secondary education in Business, Sales, Marketing, or related field

Tools

CRM systems

Microsoft Office

Digital sales tools

Job description

RSL’S story:
Refrigerative Supply Limited is a family business owned by Alison Hamilton and Linda Gibbs. The business was founded by Peter Gibbs' and Alison Hamilton's parents, Jack and Elizabeth Gibbs. In 1949 they acquired the four-year-old Vancouver branch of an American-based company. From this modest beginning, the Company now has a Head Office in Burnaby, Twenty -Three Branches, and Four Distribution Centers spread across Western Canada. We are committed to remaining a family business and are proud to have the third generation working in the business. The company's mantra is to ‘inspire excellence and trust’ by providing creative solutions and unrivaled experiences, in-store and online, that make RSL the choice for customers, suppliers, and employees at every location. For more information, please visit: www.rsl.ca

RSL Mission
Our purpose is to provide the highest quality HVAC and Refrigeration experience in Canada.

RSL Vision
To be the environment that inspires excellence and trust within our community.

RSL Values
Gracious, Collaborative, Courageous, Innovative, Community Focused, and Exceptional Experience.

Great Place to Work
At RSL, we pride ourselves on fostering a dynamic and inclusive workplace culture. Our commitment to excellence and employee satisfaction has been recognized with the prestigious “Great Place to Work” certification for six consecutive years. This accolade reflects our dedication to creating an environment where every team member feels valued, supported, and empowered to achieve their best.

The Opportunity

Scope of the Position

The Outside Sales Representative is responsible for growing sales and market share within an assigned territory by managing existing customer accounts and developing new business opportunities. Working closely with Branch Managers, Regional Managers and Channel Sales Specialists, this role builds strong customer relationships, promotes RSL's products and programs, and delivers profitable territory growth through proactive account management and field sales activities.

Duties and Responsibilities:

• Expected to manage 20-40 accounts + 10 prospects as approved by the branch manager / regional manager.
• Maximize RSL’s wallet share with existing customers.
• 75% of the time is face-to-face with customers.
• Account Planning and budgeting for customer accounts.
• Identify key individuals on the account. Establish customer contacts to provide ongoing support.
• Identify opportunities and collaborate with Channel Sales Specialists to grow mix with customer accounts (Sell the whole catalogue).
• Develop new customer accounts by cold-calling various locations within the designated areas.
• Onboard new customer accounts.
• Perform market analysis to ascertain current opportunities and to identify customer needs and uses.
• Understand and implement marketing programs for the full range of products carried by Refrigerative Supply (e.g. RSL Rewards, customer programs and trips, etc.)
• Attend sales/product meetings and study and learn about new products.
• Keep customers updated on new products and programs.
• Visit customers on-site to assist in troubleshooting, address concerns, and follow up on the progress of the job.
• Participate in Industry activities to grow RSL’s brand (associations, etc.)
• Identify key engineers, architects, developers and coordinate with Channel Sales Specialists.
• Ensure all customers are registered on the e-commerce platform. Train customers on how to use it.
• Perform other duties as assigned or as required.

Competencies and Qualifications

• Proven experience in outside sales, business development, or territory management, preferably within HVAC, refrigeration, wholesale distribution, or a related industry.
• Strong relationship-building and account management skills with a focus on customer retention and growth.
• Demonstrated ability to prospect, develop new business, and increase market share.
• Excellent communication, presentation, and interpersonal skills.
• Strong organizational, time management, and territory planning abilities.
• Customer-focused with a consultative sales approach and problem-solving mindset.
• Working knowledge of HVAC/R products and applications is considered an asset.
• Proficiency with CRM systems, Microsoft Office, and digital sales tools.
• Self-motivated, results-driven, and able to work independently.
• Valid driver's license with the ability to travel regularly within the assigned territory.
• Post-secondary education in Business, Sales, Marketing, or a related field is considered an asset; equivalent experience will be considered.

About us:

It's not all about work. That's why we support and recognize our team members with a range of benefits:

• RSL is an entrepreneurial company - we don't micromanage.
• Embark on a continuous development journey. You have access to $3,500 annually to invest in your professional growth.
• Annual Bonus Program

Vacation entitlement starting at three (3) weeks annually, with incremental increases based on years of service, up to a maximum of six (6) weeks.

• Wellness Account.
• Stay healthy with our rich benefits package.
• Protect your future with our Registered Retirement Savings Plan.
• Access a 24/7 Employee Assistance Program.

Refrigerative Supply Limited is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. We would like to thank all applicants for their interest; however, only those selected will be contacted.

Travel Required

Yes . Must have a valid Class 5 drivers license