Outside Sales

Berendsen Fluid Power, Inc.; Winnipeg; On-site; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Car allowance

Cell phone support

RRSP + DPSP

Training & mentorship

Career growth

Job summary

Berendsen Fluid Power in Winnipeg (Canada) is seeking a Field Sales Representative who combines mechanical insight with a strategic sales mindset to support hydraulics and electrification solutions. You’ll build customer relationships, identify opportunities, and apply a structured sales process to win technical customers.

Collaborate with engineers and operations, stay ahead of market trends, and differentiate through value-based selling.

Qualifications

• Strong mechanical and problem-solving capabilities for technical sales.
• Ability to understand hydraulics, electrification, and control technologies.
• Experience in industrial/OEM sales preferred.

Responsibilities

• Build, grow, and manage customer relationships across your territory.
• Identify opportunities by listening deeply and asking smart questions.
• Apply a structured sales process to technical opportunities—prospecting, qualifying, closing, and expanding accounts.
• Develop and execute territory growth strategies that align with customer needs and company goals.
• Collaborate with engineers, procurement teams, and operations to specify the right products for new applications.
• Stay informed on market conditions, competitor activity, and industry trends.
• Leverage value-based selling to differentiate Berendsen from the competition.
• Work closely with vendor partners and internal specialists to deliver complete solutions.

Skills

Mechanical aptitude

Problem-solving

Sales process discipline

Business development

Relationship building

Communication

Education

Mechanical engineering degree

Fluid Power certification

Job description

Field Sales Representative – Technical Solutions (Hydraulics & Electrification)

Location: Winnipeg

Discover the power of problem-solving in motion.

At Berendsen Fluid Power, one of North America’s largest distributors of hydraulic, pneumatic, and electrification products and services, we’re redefining what technical sales looks like. We’re seeking a driven Field Sales Representative who thrives on building relationships, solving problems, and applying mechanical know-how to complex customer challenges.

This is more than sales—it’s about creating value and helping OEMs and industrial customers move their ideas forward.

What You’ll Do

• Build, grow, and manage customer relationships across your territory, becoming a trusted partner and advisor.
• Identify opportunities by listening deeply, asking smart questions, and uncovering how our solutions can drive customer success.
• Apply a structured sales process to technical opportunities—prospecting, qualifying, closing, and expanding accounts.
• Develop and execute territory growth strategies that align with both customer needs and company goals.
• Collaborate with engineers, procurement teams, and operations to specify the right products for new applications.
• Stay informed on market conditions, competitor activity, and industry trends to anticipate future customer needs.
• Leverage value-based selling (economic value added, system efficiency, reduced downtime) to differentiate Berendsen from the competition.
• Work closely with vendor partners and internal specialists to deliver complete solutions.

Who You Are

We know the best people don’t always follow a straight path. You might not come from the hydraulics world—but if you bring mechanical aptitude, problem-solving ability, and sales process discipline, we’ll give you the technical training.

• Strong business development instincts—you know how to find opportunities and move them through the pipeline.
• Mechanically inclined—comfortable talking shop with engineers, technicians, and operators.
• Competitive and driven, with a strong work ethic and the resilience to handle long sales cycles.
• A natural relationship-builder with strong communication and listening skills.
• Curious and willing to learn—especially about hydraulics, electrification, and control technologies.

Preferred (but not required):

• Experience in industrial/OEM sales or specifying mechanical/electrical products.
• Fluid Power certification or 3+ years of technical product specification experience.
• Mechanical engineering or technical degree.

What You Need

• A valid driver’s license and good driving record.
• Ability to travel throughout your territory.

Why Join Us

At Berendsen, we invest in our people because we know they drive our success.

• Competitive base salary + incentives tied to growth.
• Car allowance and cell phone support.
• Retirement savings: Group RRSP + company DPSP contributions.
• Ongoing training, mentorship, and development opportunities.
• A career path that grows with you—whether that means technical specialization or leadership.

Ready to apply your sales skills in a hands-on technical environment?

Join Berendsen and help power the next generation of hydraulic and electrification solutions.