On-Premise Wine Sales Specialist

Breakthru Beverage Group; Toronto; Hybrid; CAD 44,000 - 60,000; Full time

Benefits offered by this job

Health benefits

Pension

Car allowance

Fuel card

Job summary

Breakthru Beverage Canada is seeking a Consignment Sales Representative to drive wine brand performance across the Toronto West and wider Ontario market. You will cultivate relationships with F&B Directors, sommeliers, and owners, plan activities to hit share and distribution targets, and educate on-premise teams to maximize sales.

The role requires 3+ years in wine sales, excellent communication, and a strong grasp of wine marketing.

Qualifications

• Bachelor’s degree required.
• 3+ years’ wine industry selling experience.
• Strong organizational and multi-tasking capabilities.
• Excellent verbal, listening and written communication.
• Sound judgment and problem-solving skills.
• Excellent negotiation and influencing skills.
• Knowledge of sale and marketing of wine.
• WSET or Sommelier certification.
• Self-starter with attention to detail.
• Strong interpersonal and analytical skills.
• Proficient MS Office skills.
• Knowledge of liquor board regulations, market trends and competition.

Responsibilities

• Develop and maintain relationships with key on-premise customers to drive ongoing performance.
• Plan daily/weekly/monthly to achieve targets for share, volume, distribution and service levels.
• Manage assigned budget as required.
• Educate/train on-premises teams to maximize knowledge and sales.
• Execute sales calls using structured call methodology.
• Conduct product sampling.
• Collaborate with total beverage alcohol team to align growth opportunities.
• Report on competitive activities and suggest improvements.
• Prospect new business within the territory.
• Host events and experiences for customers, including on-premise and corporate.

Skills

Wine sales

Negotiation

Communication

Organization

Problem-solving

Interpersonal skills

Analytical skills

Education

Bachelor’s degree

Tools

MS Office

Job description

Breakthru Beverage Canada is seeking a Consignment Sales Representative to drive wine brand performance across the Toronto West and wider Ontario market. You will cultivate relationships with F&B Directors, sommeliers, and owners, plan activities to hit share and distribution targets, and educate on-premise teams to maximize sales.

The role requires 3+ years in wine sales, excellent communication, and a strong grasp of wine marketing.