Integrated Marketing Lead for Card Campaigns

TD; Toronto; On-site; CAD 97,000 - 137,000; Full time

Job summary

TD in Toronto, Ontario, is seeking a senior Marketing professional to lead omni-channel campaigns, align with business strategy and deepen customer relationships. You will partner with lines of business to plan initiatives, oversee media and creative execution, and translate consumer insights into strong value propositions.

The role emphasizes cross-functional teamwork, budget discipline, and post-campaign analysis to improve ROI.

Qualifications

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 7+ years relevant experience.

Responsibilities

• Partner with the function and/or line of business to achieve omni-channel acquisition and customer management strategy.
• Create integrated marketing campaigns that meet business and marketing strategies and objectives.
• Translate marketing objectives and consumer insights into communication strategy with RTB or proof points.
• Lead cross-functional marketing teams to deliver campaign elements and channel strategies.

Education

Undergraduate degree or relevant professional certifications, designations, or equivalent required

Job description

TD in Toronto, Ontario, is seeking a senior Marketing professional to lead omni-channel campaigns, align with business strategy and deepen customer relationships. You will partner with lines of business to plan initiatives, oversee media and creative execution, and translate consumer insights into strong value propositions.

The role emphasizes cross-functional teamwork, budget discipline, and post-campaign analysis to improve ROI.