National Account Manager (Full Time)

Withinus Natural Health Inc.; Canada; On-site; CAD 95,000 - 115,000; Full time

Benefits offered by this job

Stock options

Bonus program

Health coverage

RRSP matching

Birthday and volunteer days

Job summary

withinUs Natural Health Inc. is seeking a National Account Manager to lead key retail partnerships across Canada, with Alberta and Ontario as priority markets.

You will own account strategy, trade planning, and commercial negotiations, partnering with brokers and distributors to deliver strong in-store execution nationwide. The role requires building relationships with buyers, managing trade spend, and driving volume growth while maintaining brand standards.

Qualifications

• 5+ years of key account management or sales experience in Canadian CPG, supplements, or natural health.
• Proven success managing national or key regional retail accounts across multiple channels.
• Experience working with brokers and distributors alongside direct retail customers.
• Strong commercial acumen, negotiation ability, and analytical forecasting skills.

Responsibilities

• Own and grow a portfolio of national and key regional retail accounts.
• Build trusted, long-term relationships with buyers, category teams, and key stakeholders.
• Lead strategic planning conversations and joint business planning with retail partners.

Skills

Key account management

Sales experience

Negotiation

Forecasting

Relationship building

Education

Bachelor’s degree in Business or related field

Tools

Salesforce

Microsoft Office

Job description

Employment Type: Full Time

Compensation: $95,000 to $115,000 CAD

Why withinUs®

withinUs® is a Canadian, female-founded natural health supplement company, Certified B Corporation® and Great Place to Work®. Since launching our premium marine collagen peptide in 2013, we have grown to over 2,200 retail locations nationwide.

We are entering our next phase of growth, shifting from rapid distribution expansion to deeper retail execution and long-term brand building. We are looking for a National Account Manager to help lead that next chapter.

The Impact You’ll Have

As National Account Manager, you will own key retail partnerships across Canada, with a focus on accelerating growth in Alberta and Ontario as priority markets. You will lead account strategy, trade planning, and commercial negotiations, while partnering closely with brokers and distributors to deliver strong in-store execution nationwide. Experience with major Canadian retailers is highly valued. This may include retailers such as Shoppers Drug Mart, Loblaws, Sobeys, Costco, London Drugs, Rexall, or other key national and regional partners.

Key Responsibilities

Account Leadership and Growth

• Own and grow a portfolio of national and key regional retail accounts
• Build trusted, long-term relationships with buyers, category teams, and key stakeholder
• Lead strategic planning conversations and joint business planning with retail partners
• Develop and execute account plans that drive distribution, velocity, and premium in-store execution

Broker and Distributor Execution

• Lead broker and distributor partners with clear priorities and strong accountability
• Drive in-store execution across merchandising, promotions, and launches
• Ensure partner activity aligns with withinUs® strategy and brand standards
• Establish consistent execution rhythms and clear communication across regions.

Commercial and Financial Ownership

• Own trade spend, pricing strategy, and profitability across accounts
• Negotiate annual agreements, promotional calendars, and key commercial terms
• Analyze sales performance, forecasts, and customer metrics to guide decision-making
• Improve promotional effectiveness and ensure disciplined trade investment

Cross-Functional Collaboration

• Partner closely with Marketing, Operations, and Finance to support strong retail execution
• Support retailer-specific launches, promotional programs, and sales materials
• Represent withinUs® professionally at customer meetings, trade shows, and industry events

How You Work (What Matters Most)

You will be successful in this role if you:

• Lead with integrity, transparency, and strong commercial judgment
• Build relationships through trust, clarity, and consistent follow-through
• Think long-term and protect brand equity alongside sales performance
• Communicate early, directly, and collaboratively with internal and external partners
• Balance ambition with discipline, prioritizing sustainable velocity over short-term wins
• Take ownership while staying aligned with team priorities and company direction

What Success Looks Like

In the first 12 to 18 months, success will include:

• Accelerating velocity and brand awareness in Alberta and Ontario
• Strengthening joint business plans with priority retail partners
• Improving trade spend effectiveness and promotional ROI
• Building consistent broker and distributor execution rhythms across Canada
• Becoming a trusted commercial voice internally and a valued partner externally

What You’ll Bring

• 5+ years of key account management or sales experience in Canadian CPG, supplements, or natural health
• Proven success in managing national or key regional retail accounts across multiple channels
• Experience working with brokers and distributors alongside direct retail customers
• Strong commercial acumen, negotiation ability, and analytical forecasting skills
• Highly organized with strong follow-through across complex priorities
• A relationship-driven leadership style grounded in trust and thoughtful decision-making
• Proficiency with CRM tools (Salesforce preferred) and Microsoft Office
• Bachelor’s degree in Business or related field, or equivalent experience
• Eligible to work in Canada with the ability to travel regularly
• Valid driver’s license

What We Offer

• Base salary: $95,000 to $115,000 CAD
  Final offer will reflect experience, qualifications & alignment with the scope of the role
• Variable bonus aligned to individual objectives and company-wide performance
• Some roles may be eligible for stock options based on role scope and tenure

Benefits & Total Rewards

• Extended health and dental coverage
• RRSP matching
• Paid birthday and volunteer days
• Wellness subsidy and fitness perks
• Complimentary withinUs® products plus Friends and Family discount

Our Culture

withinUs emphasizes alignment, communication, and follow-through. We believe clear expectations and shared standards create the foundation for trust, ownership, and autonomy. We take a thoughtful, long-term approach to brand building and work closely across teams to execute with care and consistency. We are a team that takes our work seriously, supports one another fully, and values doing things the right way.

Our Commitment to Inclusion

withinUs® is committed to building a respectful, inclusive workplace. If this role excites you but you don’t meet every requirement, we encourage you to apply. We value diverse perspectives and experiences.

Accomodations

withinUs® is committed to providing accommodations throughout the hiring process. If you require accommodation at any stage, please let us know, and we will work with you to support your needs.