Manager, Sales and Commercial Strategy

Hain Celestial Group; Toronto; On-site; CAD 88,000 - 117,000; Full time

Benefits offered by this job

Medical coverage

Vision coverage

Dental coverage

Health Spending Account

Life Insurance

Disability Insurance

Travel assistance

RRSP

EFAP

Job summary

The Manager, Canada Sales & Commercial Strategy at Hain Celestial Group leads profitable growth across Canadian retail channels by building joint business plans, managing broker partners, and driving revenue, distribution, and market share.

You will work with Marketing, Finance, Demand Planning, and Category Management to execute go-to-market strategies, optimize trade investments, and ensure flawless plan execution with retailers.

Qualifications

• Bachelor’s degree and 10+ years CPG sales experience
• Experience leading and managing third-party broker networks
• Strong financial acumen including P&L management
• Excellent presentation, communication, and negotiation skills
• Experience launching products in the Canadian market

Responsibilities

• Broker Management & Commercial Execution: lead broker partners and define KPIs.
• Customer Strategy & Joint Business Planning: develop JBPs and growth strategies.
• Sales & Business Analytics: monitor performance and provide forecasting.
• Go-to-Market Execution: coordinate pricing, assortment, and activation.
• Cross-Functional Leadership: collaborate with Marketing, Finance, and Supply Chain.

Skills

Broker Management

Commercial Strategy

Joint Business Planning

Sales Analytics

Negotiation

Cross-functional Collaboration

Education

Bachelor’s degree in Business, Commerce, Marketing, or related field

10+ years of progressive CPG sales experience

Experience leading and managing third-party broker organizations

Strong financial acumen including P&L management and trade spend optimization

Bilingual in English & French considered an asset

Tools

NielsenIQ

IRI

POS portals

Job description

PLEASE NOTE: Hain Celestial never charges any fees at any stage of the recruitment process. If you receive a request for payment of any kind, please refuse and report it immediately to local law enforcement. All legitimate emails from Hain Celestial will come from our official domain: [- @hain.com]. If you receive any phish emails or offer correspondence, please reach out to [e-mail] .

The posting is for an existing vacancy.

Job Description

Account Coverge: National. Walmart, Loblaw, Costco, Sobeys, Metro, and all other regional banners.

Role Purpose

The Manager, Canada Sales & Commercial Strategy is responsible for delivering profitable growth across all Canadian retail channels by leading strategic customer relationships, managing third-party broker partners, and executing commercial initiatives that drive revenue, distribution, and market share. This role serves as the primary commercial lead for Canada, partnering closely with Brokers, Marketing, Supply Chain, Finance, Category Management and Demand Planning to ensure flawless execution of business plans and achievement of annual sales objectives. They will develop joint business plans, lead go-to-market strategies, optimize trade investments, and drive growth with all retailers. They are skilled at leveraging syndicated data and cross-functional collaboration to deliver growth and consistent executional excellence.

Essential Duties and Responsibilities

Broker Management & Commercial Execution

• Lead and manage third-party broker partners across Canada to ensure execution excellence.
• Establish performance objectives, KPIs, and accountability measures for broker teams.
• Conduct Quarterly Business Reviews (QBRs) with broker leadership.
• Ensure field teams execute merchandising standards, promotional displays, shelf placement, and distribution objectives.
• Partner with brokers to support new product launches and seasonal selling initiatives.

Customer Strategy & Joint Business Planning

• Develop and execute annual Joint Business Plans (JBPs) aligned with customer objectives and Hain Celestial growth strategies.
• Identify opportunities to increase sales, distribution, merchandising, and category share.
• Lead annual line reviews and customer business planning meetings.
• Build customer-specific growth strategies utilizing category and shopper insights.

Sales & Business Analytics

• Monitor sales performance using syndicated data, retailer POS, and internal reporting.
• Analyze market trends, competitive activity, and category performance to identify growth opportunities.
• Develop insight-driven customer presentations utilizing NielsenIQ, Numerator, retailer portals, and category data.
• Provide accurate forecasting and sales projections.
• Manage customer P&Ls while delivering annual revenue, margin, and profitability targets.
• Develop customer promotional plans that maximize return on trade investment (ROI).
• Monitor trade spending, promotional effectiveness, deductions, and accruals.
• Partner with Finance and RGM to optimize pricing and promotional investments.

Go-to-Market Execution

• Lead commercialization of new product launches within the Canadian market.
• Coordinate customer sell-in strategies, distribution targets, and merchandising execution.
• Collaborate with Marketing to execute customer-specific activation programs.
• Ensure timely implementation of pricing, assortment changes, and promotional calendars.

Cross-Functional Leadership

• Partner closely with Marketing, Category Management, Supply Chain, Demand Planning, Customer Service, Finance, and Revenue Growth Management.
• Support Integrated Business Planning and forecasting processes to improve customer service levels and inventory management.
• Resolve customer issues related to supply, pricing, deductions, and order fulfillment.

Qualifications

Education and/or Experience

Required:

• Bachelor’s degree in Business, Commerce, Marketing, or related field.
• 10+ years of progressive CPG sales experience.
• Experience leading and managing third-party broker organizations.
• Strong understand of Canadian grocery, mass, and club retail channels.
• Proven experience negotiating Joint Business Plans and annual customer agreements.
• Experience launching new products and developing innovation plans tailored for the Canadian market.
• Strong financial acumen including P&L management and trade investment optimization.
• Excellent presentation, communication, and negotiation skills.

Preferred:

• Experience with natural and organic food brands.
• Experience with retailer or customer systems and syndicated data tools (e.g., POS reporting portals, NielsenIQ/IRI, loyalty or panel data, eCommerce analytics).
• Bilingual in English & French considered an asset.

Competencies and Proficiency Requirements

Strategic & Commercial Acumen:

• Customer Business Planning – Expert
• P&L and Trade Spend Management – Advanced

Selling & Negotiation Skills:

• Strategic Selling & Influence – Expert
• Negotiation – Advanced

  Data & Analytical Fluency:

  • Forecasting – Advanced
  • Syndicated & Retail Data Analysis – Advanced

  Scope

  Financial/Budgetary Responsibility : Manage trade budget and compliance.

  Team Size: None

  Conditions of Role:

  • Travel Requirements: ~10%
  • Physical Conditions: N/A

  Compensation and Benefits:

  • $88,000-$117,000 / year CAD (commensurate with experience and location)
  • Medical, Vision and Dental Coverage
  • Health Spending Account
  • Life and Dependent Insurance
  • Accidental death and Dismemberment
  • Short Term Disability (not available for Union employees)
  • Long Term Disability
  • Travel Assistance
  • Voluntary Registered Retirement Savings Plan (RRSP)
  • Employee and Family Assistance Program (EFAP)

  Hain Celestial is an equal employment opportunity/affirmative action employer. The Company does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, expression, genetic information, protected veteran status or any other characteristics protected by applicable federal, state, or local law.

  If you need accommodations for any part of the employment process because of a disability, please send an e-mail [e-mail] or call 516-587-5000 to let us know the nature of your request. #LI-MC1

  Hain Celestial is an equal employment opportunity/affirmative action employer. The Company does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, expression, genetic information, protected veteran status or any other characteristics protected by applicable federal, state or local law.

  Hain is committed to providing reasonable accomodation to individuals with disabilities and disabled veterans. If you need accommodations for any part of the employment process because of a disability, please send an e-mail to [e-mail] or call 516-587-5000 to let us know the nature of your request. EEO/AA/Veteran/Disabled

  EEO is the Law

  ADP Privacy Statement Artificial Intelligence Google Privacy Policy Google Terms of Service