Mid-Level Marketing & Customer Performance Analyst

Braintrust; Ontario; On-site; CAD 70,000 - 90,000; Full time

Job summary

A rapidly growing healthcare services provider is seeking a Mid-Level Marketing & Customer Performance Analyst. This role involves driving data-informed marketing decisions and developing customer insights to support growth. The successful candidate will manage campaigns, analyze customer behavior, and present insights to stakeholders in a collaborative environment.

Benefits

Competitive salary and benefits

Impactful role in a high-growth company

Collaborative and innovative culture

Qualifications

• 3-5 years in marketing analytics or customer insights roles.
• Experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

Responsibilities

• Manage and optimize paid media campaigns across Google, Meta, and LinkedIn.
• Analyze customer data for patterns and segmentation opportunities.
• Present insights and recommendations to stakeholders.

Skills

Analytical Skills

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Analytics

Tools

Tableau

GA4

Salesforce Marketing Cloud

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

SQL

Google BigQuery

Excel

Python

R

Job description

Mid-Level Marketing & Customer Performance Analyst

Join to apply for the Mid-Level Marketing & Customer Performance Analyst role at Braintrust

About Us

We are a rapidly growing healthcare services provider seeking a talented Marketing & Customer Performance Analyst to join our team. You will play a key role in driving data-informed marketing decisions and developing customer insights to support our growth.

Role Overview

As a Marketing & Customer Performance Analyst, you will work with marketing and sales teams to optimize campaigns, analyze customer behavior, and identify growth opportunities using marketing analytics tools, advertising platforms, and customer segmentation techniques.

Key Responsibilities

• Manage and optimize paid media campaigns across Google, Meta, and LinkedIn
• Configure and analyze GA4 implementations to track marketing performance
• Support A / B testing to improve campaign performance
• Create dashboards and reports in Tableau and Salesforce Marketing Cloud
• Analyze customer data for patterns and segmentation opportunities
• Monitor and optimize campaign budgets for ROI
• Present insights and recommendations to stakeholders

Required Qualifications

• 3-5 years in marketing analytics or customer insights roles, preferably in high-growth companies
• Experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Proficiency in Tableau, GA4, and Salesforce Marketing Cloud
• Strong analytical skills and ability to communicate insights effectively
• Bachelor's degree in Marketing, Business, Analytics, or related field
• Experience with SQL or Google BigQuery
• Proficiency in Excel for data analysis

Preferred Qualifications

• Experience with ID resolution, customer segmentation, and healthcare marketing practices
• Familiarity with Python or R for data analysis
• Certifications in Google Analytics, Google Ads, or Salesforce Marketing Cloud

What We Offer

• Impactful role in a high-growth company
• Collaborative and innovative culture
• Competitive salary and benefits

We value diversity and are committed to an inclusive environment.