Creative Marketing & User Acquisition Specialist

Puzzlecats; Toronto; Remote; CAD 50,000 - 90,000; Full time

Job summary

An innovative company in the mobile gaming industry is seeking a Creative Marketing & User Acquisition Specialist. This exciting role focuses on developing captivating video ads that drive installs across social media platforms. You'll have the freedom to experiment with creative concepts while leveraging data to optimize performance. Join a passionate team that thrives on creativity and collaboration in a remote-friendly environment. If you're driven by creativity and data, and have a knack for viral content, this opportunity is perfect for you.

Benefits

Creative Freedom

Remote-Friendly Work Environment

Growth & Learning Opportunities

Fun, Gaming-Centric Culture

Qualifications

• Strong video editing skills with tools like Adobe Premiere and After Effects.
• Experience in data-driven decision making and A/B testing.

Responsibilities

• Create engaging video ads for mobile games optimized for various platforms.
• Analyze performance metrics to refine ad strategies and maximize engagement.

Skills

Video Editing

Creativity

Data Analysis

A/B Testing

Trend Analysis

Tools

Adobe Premiere

After Effects

CapCut

Figma

Job description

About Us

At Puzzle Cats, we’re passionate about crafting mobile games that captivate players and inspire them to play for generations. We push the boundaries of mobile gaming by blending creativity, innovation, and AI-driven insights to create unforgettable experiences.

Our marketing team plays a crucial role in ensuring our games reach the right audience—and we believe the best way to do that is through exceptional, high-performing ad creatives.

About the Role

We’re looking for a Creative Marketing & User Acquisition Specialist who lives and breathes viral video content and data-driven experimentation. If you have a deep understanding of what makes people stop scrolling, engage, and install—this role is for you.

Your mission will be to ideate, create, and iterate on thumb-stopping video ads that drive millions of installs across platforms like TikTok, Facebook, Instagram, YouTube, and Snapchat. You’ll have the freedom to experiment, analyze, and optimize ad performance in real-time, leveraging data and creativity to craft videos that truly resonate.

What You’ll do

Create High-Performing Video Ads

• Develop engaging, attention-grabbing short-form videos for mobile game marketing, optimized for performance across different ad platforms.

• Utilize tools like Adobe Premiere, After Effects, CapCut, or other video editing software to refine and enhance creatives with motion graphics, effects, and sound design.

Test & Optimize for Maximum Impact

• Rapidly iterate on video concepts, A/B testing different styles, hooks, formats, and storytelling techniques to maximize CTR, CPI, and ROAS.

• Leverage AI tools and data-driven insights to tweak creatives for higher engagement and conversion rates.

Analyze Performance & Adapt

• Track key performance metrics (views, engagement, retention, installs) and use insights to double down on winning strategies while killing underperforming ones.

• Work closely with the UA team to ensure creatives align with audience targeting and ad spend efficiency.

Stay Ahead of Trends & Virality

• Obsess over viral content trends across TikTok, Instagram Reels, and YouTube Shorts.

• Conduct competitor research to identify trends and creative strategies that can be adapted to our ads.

• Think outside the box—don’t just follow trends, create them.

What You Bring

Video-Editing & Production Expertise

• Strong hands-on skills with Adobe Premiere, After Effects, CapCut, or similar tools for editing, sound design, and animation.

• Bonus points if you’ve worked with Figma for ad concepting or have experience with AI-powered editing tools.

Creativity with a Performance-Driven Mindset

• A strong instinct for what makes content go viral—from the first frame’s hook to the pacing, effects, and emotional triggers.

• A portfolio of highly engaging digital video ads or short-form content (TikTok/Reels/Ads that performed well).

Data-Driven Decision Making

• Experience running A/B tests on ad creatives and making optimization decisions based on CTR, CPI, and ROAS.

• Comfort working with ad dashboards, analytics, and marketing performance data.

Agility & Experimentation

• Ability to quickly prototype and test new video concepts at scale.

• Comfortable working in a fast-paced, experimental environment where rapid iteration is key.

What We Offer

Creative Freedom – You’ll have the chance to experiment with new ad concepts and strategies to find what works best.

Remote-Friendly Work Environment – Work from anywhere while staying connected to a high-energy, collaborative team.

Growth & Learning Opportunities – Stay ahead of the curve with access to training, conferences, and industry events.

A Fun, Gaming-Centric Culture – Work with a passionate team that loves games as much as you do!