Messaging Campaign Manager

Jay Analytix INC.; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Messaging Campaign Manager who excels in creating high-performing, data-driven campaigns. This role involves end-to-end management of dynamic messaging strategies, ensuring seamless execution through collaboration with cross-functional teams. The ideal candidate will leverage analytics to drive incremental conversions and enhance user experience, making informed decisions based on performance data. If you have a passion for optimizing campaigns and a keen eye for detail, this position offers an exciting opportunity to make a significant impact in a fast-paced environment.

Qualifications

• 3+ years experience in Messaging Campaign Management with a focus on data-driven results.
• Proficiency in analytics platforms and A/B testing for campaign optimization.

Responsibilities

• Lead end-to-end management of dynamic messaging campaigns with a focus on performance.
• Use data insights to optimize strategies and report on campaign performance.

Skills

Messaging Campaign Management

User Experience (UX)

Data-Driven Campaigns

A/B Testing

Performance Analysis

Cross Functional Collaboration

Attention to Detail

Tools

Adobe Analytics

Google Analytics

A/B Testing Software

Job description

We are looking for a Messaging Campaign Manager with a strong focus on user experience and a proven track record of driving high performing campaigns that generate incremental conversions. This individual will be responsible for end-to-end management of dynamic messaging campaigns, working closely with cross functional teams to ensure seamless execution and optimization for maximum performance.

Responsibilities

1. End-to-end Campaign Management: Lead the execution of dynamic messaging campaigns including test briefing creation, hypothesis definition, and detailed tactical planning.
2. Optimization Conversion Focus: Drive campaigns with a strong focus on generating incremental conversion rates. Leverage data and insights to optimize messaging strategies, testing and iteration for continuous improvement on in market results.
3. Strong Attention to Detail: Ensure high-quality execution of campaigns through rigorous quality assurance (QA) processes. Deliver accurate, reliable, and well executed outcomes for each messaging initiative.
4. Hands-on Leadership & Cross Functional Collaboration: Ideate and coordinate the execution of campaigns with cross functional teams including creative, external agencies, legal, channel success, marketing operations, and data teams. Ensure a seamless and efficient execution process, aligning all stakeholders on objectives and deliverables.
5. Data Driven Decision Making: Use analytics and performance data to make informed decisions and adjustments to campaign strategy. Continuously monitor campaign performance, run A/B tests, and optimize messaging flows based on insights to maximize user engagement and conversion.
6. Campaign Reporting & Performance Tracking: Track, measure, and report on campaign performance, providing actionable insights and recommendations for improving future campaigns and strategies. Share results and progress with key stakeholders.
7. UX Centric Messaging Design: Apply expertise in user experience to design personalized, relevant, and engaging messaging that resonates with the target audience, creating a seamless journey that supports higher conversion rates.

Must Have Skills

1. Proven experience as a Messaging Campaign Manager, UX Specialist, or in a similar role with a strong focus on high performing, data-driven campaigns (3+ years).
2. Expertise in end-to-end campaign management from ideation and planning to execution and analysis.
3. Experience with A/B testing, performance analysis, and optimization techniques to drive incremental conversions.
4. Leadership skills with the ability to coordinate and collaborate with cross functional teams.
5. Proficiency in analytics platforms (e.g., Adobe Analytics, Google Analytics, A/B testing software).
6. Strong attention to detail and ability to maintain high-quality standards through rigorous QA processes.