Marketing Manager

LotLinx; Canada; Remote; CAD 80,000 - 90,000; Full time

Job summary

A leading company in the automotive technology sector is seeking an experienced Marketing Manager to drive demand generation and brand awareness initiatives. This role involves developing integrated marketing campaigns, collaborating with cross-functional teams, and optimizing marketing strategies to achieve revenue goals. The ideal candidate will possess strong communication skills and a proven track record in B2B marketing, with a focus on the automotive industry.

Benefits

Medical

Dental

Vision

Matching 401k

Qualifications

• 5+ years of experience in B2B marketing.
• Proven track record of successful B2B marketing campaigns.

Responsibilities

• Develop and implement B2B marketing strategies.
• Plan and execute multi-channel marketing campaigns.
• Measure and report on the performance of marketing campaigns.

Skills

Communication

Project Management

Organizational Skills

Writing

Lead Generation

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

HubSpot

Marketo

Salesforce

Job description

Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management.

Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.

Job Summary

Reporting to the Chief Marketing Officer, we are seeking an experienced Marketing Manager to lead demand generation and brand awareness initiatives targeted at automotive car dealers. This individual will be responsible for developing and executing integrated marketing campaigns that support our sales pipeline, customer acquisition, and overall revenue goals. You will work cross-functionally with sales, performance management and product to drive growth across multiple channels.

Key Responsibilities

• Develop and implement B2B marketing strategies that align with company goals and sales objectives
• Plan, execute, and optimize multi-channel marketing campaigns (email, digital ads, content, etc.)
• Collaborate with sales, performance management, and product teams to create effective messaging, sales enablement tools, and lead nurturing strategies
• Identify target audiences and create segmented campaigns to drive qualified leads
• Create a variety of content including white papers, case studies, blog posts, email campaigns, social media copy, video scripts, landing pages, and more
• Collaborate with subject matter experts, product marketers, and sales teams to craft compelling narratives and positioning
• Manage the editorial calendar to ensure consistent publishing cadence aligned with campaign priorities
• Oversee content distribution across owned, earned, and paid channels
• Measure and report on the performance of marketing campaigns / content, using data to drive continuous improvement
• Stay current with industry trends, competitor activity, and emerging tools or tactics
• Manage budgets and vendors as needed to deliver on marketing goals

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in B2B marketing
• Proven track record of developing and executing successful B2B marketing campaigns
• Strong understanding of lead generation, funnel metrics, and marketing attribution
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools
• Excellent communication, project management, and organizational skills
• Exceptional writing and editing skills, with a proven ability to simplify complex topics for business audiences
• Experience creating content across various formats and channels
• Ability to work independently and collaboratively in a fast-paced environment
• Experience with content marketing and social media for B2B audiences
• Detail-oriented, organized, and capable of managing multiple projects on deadline
• Experience marketing to automotive dealers is a plus

Salary Range : $80,000 - $90,000 plus bonus

Benefits : Medical, Dental, Vision, Matching 401k

Lotlinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Lotlinx is not currently able to offer sponsorship for employment visa status.

Lotlinx is headquartered in Peterborough, NH and has locations in Holmdel NJ, Manitoba, Ontario and British Columbia, Canada in addition to a large team spanning from the US to Canada.

Our success relies heavily on our customers but also our dedicated talent that continuously moves our platform forward. We value our employees, their abilities and seek to foster an open, cooperative, dynamic environment where the team and company alike can thrive.