Media Sales Strategist – New Glasgow, NS

Newfoundland Capital Corporation Limited; New Glasgow; Hybrid; CAD 55,000 - 90,000; Full time

Benefits offered by this job

Pension Plan

Share Purchase Plan

Comprehensive benefits

Hybrid work policy

Job summary

Stingray is seeking a Media Sales Strategist to lead the New Glasgow sales efforts for the Northeastern Nova Scotia region. You will drive revenue across Stingray Radio stations and a nationwide network, leveraging radio, digital, and TV advertising solutions.

You will manage the full sales cycle, build strong client relationships, and collaborate with internal teams to deliver impactful campaigns across multiple platforms.

Qualifications

• 2+ years of in-person, consultative sales or account management experience (multi-media advertising or digital media a plus).
• Self-motivated with a track record of meeting/exceeding sales targets.
• Ability to develop ideas and present strategies to business owners/operators.
• Excellent communication, presentation, and negotiation skills.
• Well-organized, accountable, and able to manage competing priorities in a fast-paced team environment.
• Willing to relocate to Pictou County, NS; valid driver's license; access to a vehicle and insurance.

Responsibilities

• Lead local sales for two Stingray Radio stations in Pictou County—94.1 The Breeze and Q97.9.
• Leverage radio, programmatic display/video, connected TV, DOOH, YouTube, search, social, and retail media platform.
• Own full sales process from prospecting to needs analysis, proposal, negotiation and closing.
• Drive revenue growth and hit targets through consultative selling and strategic proposals.
• Collaborate with promotions, programming, creative, production and digital teams to deliver multi-platform campaigns.
• Handle department administration, proposals, and remote booking coordination for local and national opportunities.

Skills

Sales experience

Consultative selling

Multi-media advertising

Client relationship

Presentation skills

Tools

CRM software

Job description

Department Sales

Location New Glasgow (NS)

Stingray is a leading global music, media and technology company, and Canada’s premier radio broadcaster. At Stingray, creativity, collaboration and innovative technology are the pillars of our DNA.

We are currently looking for a Media Sales Strategist to join our New Glasgow team and cover the Northeastern area of the province! This position reports to the General Sales Manager/General Manager for Nova Scotia.

Stingray offers one of the most robust multimedia platforms for businesses to market and sell their products and services, locally, nationally or globally. Our ideal candidate has a strong multimedia marketing and sales background, and has demonstrated the ability to manage and grow an active client list, while understanding the importance of a team mentality with a desire to be part of the fabric of the community.

Located in Northern Nova Scotia, New Glasgow serves as the commercial center for the region of Pictou County with a population of 43,000 – a picturesque area alongside the Atlantic Ocean less than two hours from Halifax.

Your day-to-day

• Be the local sales leader of the two Stingray Radio stations in Pictou County – 94.1 The Breeze and Q97.9. You will have the opportunity to harness the power of these popular stations while also representing all Stingray Radio Stations from Vancouver to St. John’s, unlocking vast sales potential across a nationwide network.
• Leverage a diverse range of media solutions including radio, programmatic display, programmatic video, connected TV, digital out-of-home, YouTube, search, social, and our proprietary retail media platform – to help clients grow and succeed.
• Own the full sales process from lead generation and prospecting to client needs analysis, solution presentation, negotiation, and closing.
• Drive revenue growth and achieve revenue targets through consultative sales and development of strategic proposals. Manage and grow your client base while identifying new business opportunities.
• Collaborate with internal teams (promotions, programming, creative, production, digital campaign managers) to deliver impactful, multi-platform advertising campaigns.
• Handle the administrative responsibilities of the New Glasgow Sales Department, including building client/station proposals; coordinating/assisting with the remote booking process/wrap-up reports (for both local and national opportunities); and representing the stations at client and community partner events.

Your Qualifications

• You have 2+ years of in-person, consultative sales or account management experience (experience in multi-media advertising or digital media is a plus).
• Ability to self-manage, proven high-achieving performer in all facets of life with a track record of consistently achieving and exceeding sales targets.
• You are comfortable building ground-up ideas and presenting your strategies to business owners and operators.
• You are an excellent communicator, presenter, and negotiator with a history of building strong, lasting, business relationships.
• You are well-organized, accountable, and skilled at managing time and competing priorities in a fast-paced environment with a team-focused mindset.
• You live in or would relocate to Pictou County, NS; have a valid driver’s license; access to a vehicle; and valid vehicle insurance.

Life at Stingray

• A positive, team-oriented work environment
• An opportunity to work with and learn from the best in the business
• Pension Plan and Share Purchase Plan (with a contribution from Stingray)
• Comprehensive benefits plan and Employee and Family Assistance Plan
• Hybrid work policy (for positions that qualify)
• And many more!

We leverage AI‑supported tools to assist with the initial review of applications. These tools do not replace human judgment—final decisions are made by our recruitment teams.

Submissions deadline: November 8, 2026.

Stingray Radio supports the principles of Employment Equity and we are committed to ensuring our workforce is representative of the communities we serve. Women, Indigenous peoples, persons with disabilities and members of racialized groups are encouraged to apply and to self-identify so we can work towards full representation of those groups within our company.

Stingray Radio requires all applicants to be legally eligible to work in Canada without sponsorship.

Not the job for you? Get to jobs.stingray.com to consult other available positions and learn more about Stingray. We’re always on the lookout for new talent.