Media Sales Strategist

The Warrington Group; New Glasgow; On-site; CAD 54,000 - 66,000; Full time

Benefits offered by this job

Pension Plan and Share Purchase Plan

Comprehensive health and wellness

Employee and Family Assistance Program

Job summary

Stingray Radio in New Glasgow, NS, is seeking a Media Sales Strategist to build and grow relationships with local business clients across Northeastern Nova Scotia. You will develop customized advertising strategies leveraging Stingray's multimedia portfolio, including radio, digital, TV, YouTube, and social media.

The ideal candidate has at least two years of in-person consultative sales, strong communication and negotiation skills, and a proven ability to meet targets.

Qualifications

• Minimum two years of in-person consultative sales, account management, or business development experience.
• Media, marketing, advertising, or digital sales experience considered an asset.
• Demonstrated success achieving or exceeding sales targets.
• Legally eligible to work in Canada.

Responsibilities

• Represent Stingray's two local radio stations (94.1 The Breeze, Q97.9) and Stingray's nationwide network.
• Develop and grow relationships with business clients across Pictou County and Northeastern Nova Scotia.
• Prospect and generate new business opportunities through networking and referrals.
• Build long-term relationships with business owners and decision-makers.
• Develop customized advertising strategies across radio, digital, social, video, search and more.
• Manage the full sales cycle from prospecting to closing and post-sale support.
• Collaborate with creative, programming, promotions, production, and digital teams to deliver campaigns.

Skills

Sales experience

Relationship building

Prospecting

Negotiation

Time management

Job description

On behalf of our client, Stingray Radio, we are looking for a Media Sales Strategist to join their team in New Glasgow, Nova Scotia, supporting businesses throughout Northeastern Nova Scotia.

About Our Client:

Stingray is one of Canada's leading music, media, and technology companies, connecting businesses with audiences through an innovative portfolio of radio, digital, streaming, social, video, search, and advertising solutions.

Home to popular Pictou County radio stations 94.1 The Breeze and Q97.9, Stingray offers businesses access to an incredible range of marketing opportunities, both locally and across its nationwide network.

Their team is passionate about creativity, collaboration, and helping businesses succeed through innovative, results-driven advertising strategies. If you're looking for a career where you can make meaningful connections, support your local community, and work with one of Canada's leading multimedia companies, this is an opportunity worth exploring.

The Opportunity:

Build relationships. Bring ideas to life. Help local businesses grow.

As a Media Sales Strategist, you'll work directly with business owners throughout Pictou County and Northeastern Nova Scotia to develop customized marketing strategies that deliver real results.

You'll represent two well-known local radio stations, 94.1 The Breeze and Q97.9, while having access to Stingray's extensive multimedia portfolio, including radio, digital advertising, connected TV, YouTube, search, social media, programmatic advertising, and more.

This is a role for someone who enjoys getting out into the community, meeting new people, and identifying opportunities to help businesses succeed. You'll manage and grow client relationships, develop new business, and bring creative advertising ideas to life.

You’ll also play an important role in supporting the day-to-day operations of the New Glasgow Sales Department, working closely with colleagues across Stingray's creative, programming, promotions, and digital teams.

With the strength of a national media company behind you and the opportunity to become a familiar face in the local business community, you’ll have the tools and support to build a rewarding sales career.

The Ideal Candidate:

You love connecting with people, enjoy a good challenge, and get genuinely excited about helping businesses succeed.

Whether your background is in media sales, digital marketing, account management, or consultative B2B sales, you know how to build relationships, ask the right questions, and turn ideas into opportunities.

You’re confident presenting solutions to business owners, comfortable managing your own schedule, and motivated by achieving results. You enjoy prospecting and developing new business, but you also understand the value of building lasting client relationships.

You’re organized, accountable, and able to balance sales activities with the administrative responsibilities that keep everything running smoothly.

Most importantly, you’re excited about becoming part of the Pictou County business community and building a successful career with a company that values creativity, collaboration, and initiative.

Requirements

• Represent 94.1 The Breeze and Q97.9, along with Stingray's nationwide network of radio stations and multimedia advertising solutions.
  
• Develop and grow relationships with business clients throughout Pictou County and Northeastern Nova Scotia.
  
• Prospect and generate new business opportunities through networking, referrals, and strategic outreach.
  
• Build long-term relationships with business owners and decision-makers.
  
• Develop customized advertising strategies using radio, digital display, video, connected TV, YouTube, search, social media, and other multimedia solutions.
  
• Manage the full sales cycle, including prospecting, needs analysis, presentations, negotiations, and closing.
  
• Grow and manage an active client portfolio while identifying opportunities for additional business.
  
• Collaborate with creative, promotions, programming, production, and digital teams to deliver successful advertising campaigns.
  
• Prepare client and station proposals, coordinate remote broadcast bookings, and assist with campaign wrap-up reporting.
  
• Represent Stingray at client meetings, networking opportunities, and community events.
  
• Consistently work toward individual sales and revenue targets.
  

Qualifications:

• Minimum two years of in-person consultative sales, account management, or business development experience.
  
• Media, marketing, advertising, or digital sales experience considered an asset.
  
• Demonstrated success achieving or exceeding sales targets.
  
• Strong communication, presentation, negotiation, and relationship-building skills.
  
• Confidence in developing ideas and presenting creative solutions to business owners and decision-makers.
  
• Excellent organizational and time-management abilities.
  
• Self-motivated, accountable, and comfortable working independently while contributing to a collaborative team.
  
• Currently living in Pictou County or willing to relocate to the area.
  
• Valid driver's license, access to a reliable vehicle, and valid vehicle insurance.
  
• Legally eligible to work in Canada.
  
• First-year base salary of $60,000 plus commission, providing financial stability while building your client portfolio.
  
• Opportunity to transition to a commission-based compensation structure after the first year, with target annual earnings exceeding $80,000 once established.
  
• Strong earning potential as you grow your client portfolio and develop new business.
  
• Pension Plan and Share Purchase Plan with employer contributions.
  
• Comprehensive health and wellness benefits.
  
• Employee and Family Assistance Program.
  
• Opportunity to learn from experienced professionals across Stingray's national media network.
  
• Full-time position based in New Glasgow, Nova Scotia.
  

We thank all candidates for their interest, however, only candidates that we determine are best aligned to the role will be contacted for initial discussions.

*Please note, candidates must be located in Canada and legally eligible to work on a permanent basis, as sponsorship for this opportunity is unfortunately not an option.*