Media Planning Manager

Kim Cosic Consulting Inc.; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Kim Cosic Consulting Inc. in Toronto is seeking a Manager, Communications Designer to lead the integrated media planning team and shape client media strategies. You will mentor staff, manage day-to-day planning, and ensure flawless media executions aligned with client KPIs.

The role combines strategic oversight with hands-on leadership in a hybrid in-office setting downtown Toronto, requiring strong communication and stakeholder management.

Qualifications

• Professional or educational background in Marketing and/or Advertising would give leverage to this application
• Manager-Director level of experience in integrated media planning.
• History of developing positive on-going business relationships with a focus on client service.
• Demonstrated ability to apply insights gained from research resources to media planning.

Responsibilities

• Lead the preparation, writing and presentation of integrated media plans, proposals and analysis
• Maintain stewardship and accountability of the media plan and monitor execution
• Liaise with other disciplines, partner agencies and departments to ensure knowledge is current
• Ensure media plans adhere to agency values, philosophies and processes
• Lead evaluations of media opportunities and trends for clients
• Track client KPIs and ensure check-ins are in place
• Manage and lead a team; provide performance feedback and development
• Understand client objectives and KPIs in day-to-day planning
• Inform leadership of challenges and opportunities in client/people management
• Influence decision making on strategies and client offerings
• Participate in additional agency projects and new business presentations
• Oversee financial media control: purchases, billing and budget reports

Skills

Media planning

Team leadership

Client service

Communication

Vendor relationships

Budget control

MS Office

Travel

In-office coordination

Education

Marketing/Advertising background

Tools

Clear Decisions

Vividata

Nielsen

Prisma

Job description

Manager, Communications Designer (Media Planning Manager)

Position Summary:

The role of a Manager, Communications Designer is to supervise and manage our integrated media planning product and assume an active role on the business. The Manager, Communications Designer will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities:

• Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.
• Ensure that all media plans adhere to the agency's values, philosophies, and processes.
• Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.
• Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check-ins as required.
• Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.
• Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs).
• Inform leadership of potential challenges and opportunities as it relates to client and/or people management.
• Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.
• Participate in additional agency/team projects and new business presentations as required.
• Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.

Qualifications:

• Professional or educational background in Marketing and/or Advertising would give leverage to this application
• Manager-Director level of experience in integrated media planning.
• History of developing positive on-going business relationships with a focus on client service.
• Ability to develop and foster strong relationships and partnerships, both internally and externally.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
• Previous experience managing and developing employees (must have!)
• Proactive approach to problem solving, supporting the team, self-development, etc.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
• Curiosity, learning agility, with a passion for continuous development.
• Experience with presenting.
• Excellent communication skills (both written and verbal).
• Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Ability to travel as required.
• In office 2-3 days/week downtown Toronto