Manager, Media Planning

WPP Media; Toronto; Hybrid; CAD 65,000 - 115,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plan

Paid time off

Job summary

WPP Media in Toronto, Canada is seeking a Manager of Planning to direct day-to-day account activities and translate marketing objectives into media strategies. You will lead the development of media plans and supervise Associate staff to ensure quality results.

The role requires a Bachelor’s degree, 5 years in strategy/planning, cross‑media experience, and comfort with data‑driven decision making. WPP Media operates a hybrid model with four days in the office, emphasizing collaboration,

Qualifications

• A Bachelor’s Degree in advertising, marketing, business administration or communication is required or equivalent professional experience.
• 5 years experience in strategy/planning, preferably within a media agency and social planning experience.
• Experience across all media channels and familiarity with planning/buying tools.

Responsibilities

• Direct day-to-day account activities and translate marketing objectives into media strategies.
• Develop media plans aligned with approved strategy and supervise staff on projects.
• Provide updates to clients and agency partners on progress and results.
• Mentor and develop Associate staff and guide day-to-day activities.

Skills

Strategy planning

Media channel experience

Autonomy

Deadline orientation

Data-driven mindset

Education

Bachelor’s Degree in advertising, marketing, business administration or communication

Tools

MediaOcean

Prisma

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact

As a Manager of Planning, you will direct the day-to-day account activities of the group and play a key role in translating marketing and advertising objectives into overall media strategies. You will also direct the development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).

Key Responsibilities

• Partner with the Director on all aspects of communication plan development and recommendations.
• Demonstrate a full understanding of the Client’s businesses as a basis for all future work.
• Determine and supervise the best possible implementation of all approved communication plans and projects.
• Direct marketing and media analyses to support recommendations.
• Act as primary planning/buying integration contact for outside agency partners.
• Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
• Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry.
• Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process.
• Provide insightful updates to media and agency partners on the status of all account projects.
• Assume ultimate media financial accountability with Client Accounting and agency partners.
• Act with high integrity when managing solid relationships across agency and media partners to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations,

Requirements

• A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
• 5 years experience working within strategy/planning, preferably within a media agency setting and Social Planning experience
• Previous experience working across all media channels .
• Previous experience working with tools includingMediaOcean, Prisma is preferred.
• Previous experience working in a data-driven environment is a plus.
• Able to work autonomously in a fast-paced,deadline-orientedenvironment.
• Adaptable to take direction and multi-task.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000 - $115,000 CAD

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