Manager, Media Planning

UM Canada; Toronto; On-site; CAD 75,000 - 95,000; Full time

Job summary

A notable media planning agency based in Toronto is looking for a Mid-Senior level Media Planning Manager. The ideal candidate will lead media planning initiatives, manage a dedicated team, and ensure media strategies align with client objectives. Successful applicants will have expertise in media planning and tools, excellent communication skills, and a proactive problem-solving approach. This full-time position offers opportunities for professional development and client relationship management.

Qualifications

• Manager level of experience in integrated media planning.
• Previous experience managing and developing employees.
• Excellent communication skills, both written and verbal.

Responsibilities

• Lead preparation and presentation of media plans that satisfy client objectives.
• Maintain and evaluate media plan execution.
• Manage and communicate agency goals to the team.

Skills

Client service focus

Communication skills

Problem-solving

Relationship building

Attention to detail

Education

Background in Marketing or Advertising

Tools

Media research tools (e.g., Clear Decisions, Vividata, Neilson)

Microsoft Office Suite

Media planning tools (e.g., Prisma)

Job description

The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business. The Media Planning Manager will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.
• Ensure that all media plans adhere to the agency's values, philosophies and processes.
• Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.
• Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check‑ins as required.
• Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decisions of employees if/when required.
• Accurately and effectively manage client’s day‑to‑day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs).
• Inform leadership of potential challenges and opportunities as it relates to client and/or people management.
• Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.
• Participate in additional agency/team projects and new business presentations as required.
• Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.

Desired Skills & Experience

• Professional or educational background in Marketing and/or Advertising would give leverage to this application.
• Manager level of experience in integrated media planning.
• History of developing positive ongoing business relationships with a focus on client service.
• Ability to develop and foster solid relationships and partnerships, both internally and externally.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
• Previous experience managing and developing employees.
• Proactive approach to problem solving, supporting the team, self‑development, etc.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) would give leverage to this application.
• Curiosity, with a passion for continuous development.
• Experience with presenting.
• Excellent communication skills (both written and verbal).
• Independent thinker with highly developed organizational skills and solid attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Ability to travel as required.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Advertising

Industries

• Advertising Services

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