Media Planner

Galepartners; Toronto; Hybrid; CAD 55,000 - 90,000; Full time

Job summary

GALE, a global marketing agency with offices in Toronto, seeks an Integrated Media Planner to be the day-to-day focus for assigned accounts. You will handle research, strategy and overall budget management for both traditional and digital media.

You will provide brand, consumer, and marketplace insights to shape media plans, collaborate across teams, manage budgets, and ensure timely reporting. A hybrid work model and ongoing professional growth are part of the role.

Qualifications

• Agency media planning experience.
• Experience with digital and traditional media channels.
• Strong communication skills.
• Solid research and analytical skills, good mathematical aptitude and attention to detail.
• Familiarity with media tools and software (Nielsen NMI, MRI, Comscore, Prisma/Mediaocean).
• Ability to organize, prioritize, work under pressure and multi-task.
• Independent worker yet team player.
• Basic computer skills (Excel, Word, PPT).

Responsibilities

• Provide information about brand, consumer and marketplace to form media strategy foundation.
• Demonstrate understanding of client’s business and consumer journey.
• Master use of general and media industry tools and systems.
• Own budget tracking, management and reporting.
• Apply media knowledge to address media and business challenges.
• Review paperwork for purchase authorizations.
• Manage resolution of billing discrepancies.
• Participate in meetings/brainstorm sessions.
• Meet with media representatives to evaluate opportunities.
• Write POVs and client-facing communication.
• Participate in professional development courses.

Skills

Agency media planning

Digital & traditional media

Communication skills

Research & analytics

Media tools familiarity

Organization & multi-tasking

Independent & team player

MS Office (Excel, Word, PPT)

Tools

Nielsen NMI

MRI

Comscore

Prisma/Mediaocean

Job description

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace

Your Impact

The Integrated Media Planner is the day-to-day focal point to the account and is tasked with being well versed in all key accounts agency handles. They will be responsible for research, strategy, and overall budget management of appointed accounts. Must have experience with traditional and digital media.

• Provide information about the brand, consumer and marketplace that will create the foundation of the media strategy


• Demonstrate a strong understanding of the client’s business and the consumer journey


• Master the use of general and media industry tools and systems


• Ownership of budget tracking, management and reporting


• Display application of media knowledge to address media and business challenges


• Review paperwork necessary for purchase authorizations


• Manage the resolution of billing discrepancies


• Active involvement in meetings/brainstorm sessions


• Meet with media representatives to evaluate opportunities


• Write POVs and client facing communication


• Participate in professional development courses

• Agency media planning experience


• Must have experience in digital and traditional media channels


• Strong communication skills


• Solid research and analytical skills, good mathematical aptitude and attention to detail


• Familiarity with variety of media tools and software (e.g. Nielsen NMI, MRI, Comscore, Prisma/Mediaocean)


• Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task


• Ability to work independently but also be a team player


• Basic computer skills (Excel, Word, PPT)

Note: Hybrid work in office is an essential function of the job.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.