Media Planner

Gale; Toronto; Hybrid; CAD 65,000 - 75,000; Full time

Benefits offered by this job

Hybrid work in office

Job summary

GALE is a global business agency blending strategy, storytelling and technology to drive enterprise value. The Integrated Media Planner will own research, strategy and budgeting for assigned accounts, with strong emphasis on both traditional and digital media. Hybrid work arrangement is part of the role.

Compensation targets range from $65,000 to $75,000 CAD yearly, with location in Canada’s market. Ideal candidate has agency media planning experience, working across digital and traditional

Job description

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace

Your Impact

The Integrated Media Planner is the day-to-day focal point to the account and is tasked with being well versed in all key accounts agency handles. They will be responsible for research, strategy, and overall budget management of appointed accounts. Must have experience with traditional and digital media.

What You Will Be Doing

• Provide information about the brand, consumer and marketplace that will create the foundation of the media strategy
• Demonstrate a strong understanding of the client’s business and the consumer journey
• Master the use of general and media industry tools and systems
• Ownership of budget tracking, management and reporting
• Display application of media knowledge to address media and business challenges
• Review paperwork necessary for purchase authorizations
• Manage the resolution of billing discrepancies
• Active involvement in meetings/brainstorm sessions
• Meet with media representatives to evaluate opportunities
• Write POVs and client facing communication
• Participate in professional development courses

Who You Are

• Agency media planning experience
• Must have experience in digital and traditional media channels
• Strong communication skills
• Solid research and analytical skills, good mathematical aptitude and attention to detail
• Familiarity with variety of media tools and software (e.g. Nielsen NMI, MRI, Comscore, Prisma/Mediaocean)
• Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
• Ability to work independently but also be a team player
• Basic computer skills (Excel, Word, PPT)

$65,000 - $75,000 a year

In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $65,000 -75,000 per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs. For more information on other benefits we offer, please visit https://www.gale.agency/careers AI Disclosure: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening, interviewing and selection are made by our Talent Acquisition and hiring teams.

Note: Hybrid work in office is an essential function of the job.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.