Associate Director, Media Planning

GALE; Toronto; Hybrid; CAD 110,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

GALE seeks an Associate Director, Integrated Communications Planning to drive strategic media plans for enterprise clients. You will translate communications strategies into actionable plans and lead cross-functional teams to deliver results across traditional and digital media channels.

The role requires deep media fundamentals, leadership, and strong analytical skills to measure and optimize campaigns. GALE emphasizes a hybrid, flexible work environment and client collaboration.

Qualifications

• 7+ years agency experience or equivalent.
• Extensive knowledge in traditional & digital media planning.
• Demonstrated leadership ability.
• Mastery of media fundamentals, including media math, target audience development, and communication goals.
• Strong familiarity with marketing principles, analytics and concepts.
• Mastery in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources.
• Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to clients.

Responsibilities

• Build the strategic foundation for media plan development and lead the development of strategic media plans across channels.
• Autonomously manage all aspects of the brand, briefing the VP on key developments and issues.
• Oversee day-to-day execution of media plans and coordinate with investment teams to ensure adherence to strategy.
• Work with media and account services teams to measure plans post-implementation and after execution.
• Develop and present recommendations, evaluations, POVs and media analyses to clients and Account-Services teams.
• Supervise all team projects, ensuring accuracy and timeliness.
• Manage a planning team, ensuring development and growth.
• Maintain regular client contact and relationship building, including client calls.
• Maintain knowledge of all media channels (TV, Digital, Print, OOH) and stay updated on industry trends.

Skills

Media planning

Leadership

Client management

Strategic thinking

Analytics

Tools

Microsoft Office Suite

Media research tools

Job description

About GALE

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace.

What You’ll Do

Your Impact

We are seeking a results-driven, goal-oriented Associate Director, Integrated Communications Planning. This role is a crucial component in delivering results for our largest, most distinguished, enterprise-level clients. You will be responsible for ensuring that communications strategies are effectively translated into plans and for leading the development and implementation of those plans. The Director is expected to have a strong working knowledge of the media space (both traditional and digital media) and available media research.

What You Will Be Doing

• Building the strategic foundation for media plan development, leading the development of strategic media plans and ensuring consistency across all channels
• Autonomously managing all aspects of the brand, while briefing the VP on key developments and issues
• Overseeing the day-to-day execution of the media plan and working with all the investment teams to ensure all plans adhere to strategy
• Working with media and account services teams to measure plans upon implementation and after execution to ensure delivery against strategic plans/goals
• Developing and presenting recommendations, evaluations, POVs and media analyses to clients and Account - Service team.
• Supervising all team projects, ensuring they are completed accurately and on time
• Managing a planning team, ensuring their development and growth
• Maintaining regular client contact and relationship building, including client calls
• Maintaining knowledge of all media channels, inclusive of TV, Digital (Display, Video, Social, Mobile, Programmatic), Print, and OOH
• Staying up-to-date in industry and technology development

Nice to Have

• 7+ years agency experience or equivalent
• Extensive knowledge in traditional & digital media planning
• Demonstrated leadership ability
• Mastery of media fundamentals, including media math, target audience development, and communication goals
• Strong familiarity with marketing principles, analytics and concepts
• Mastery in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
• Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to clients

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.

Compensation

In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $110 - 130K per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs. For more information on other benefits we offer, please check out https://www.gale.agency/careers.

AI Disclosure: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening, interviewing and selection are made by our Talent Acquisition and hiring teams.