Copywriter

GALE; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

GALE is looking for a concept-driven Copywriter to join our hybrid team, working primarily on Brinker International brands (Chili's and Maggiano's) with additional work for Enercare and Delta SkyMiles. You’ll write across SMS, push, email and web, leading with ideas rather than templates.

You have 3–5 years of agency/CRM/lifecycle copywriting, a portfolio that shows original thinking, and a voice you can flex from warm to witty. Fast-paced, multi-brand collaboration is your norm.

Qualifications

• 3–5 years of copywriting experience in an agency or CRM/lifecycle context.
• Portfolio demonstrating conceptual thinking and humor.
• Fluent with writing for email, SMS and push channels.

Responsibilities

• Write across SMS, push notifications, email and web for Brinker, Enercare and Delta SkyMiles.
• Lead with ideas: develop campaign concepts and creative platforms across channels.
• Collaborate with art directors, designers and strategists to deliver sharp, conversion-focused work.
• Execute within CRM constraints: personalization, segmentation, subject lines, and A/B tests.

Skills

Copywriting

CRM

Campaign concepts

Channel writing

Job description

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace

We're looking for a concept-driven Copywriter to join our team, working primarily on Brinker International — the home of Chili's Grill & Bar and Maggiano's Little Italy — with additional work across Enercare and Delta SkyMiles. Roughly 50–60% of your time will be dedicated to Brinker, giving you the chance to go deep on two beloved restaurant brands while flexing across home services and travel loyalty.

Here's the thing about the voice: it's dumb. Proudly, strategically, hilariously dumb. The kind of dumb that takes real intelligence to pull off — chronically online, meme-literate, a little unhinged, and impossible to ignore in a crowded inbox. If your best work makes people say "who approved this?" (affectionately), you're our person.

You'll write for SMS, push, email, and web — but don't mistake the channels for the job. We're not looking for someone to fill templates; we're looking for someone who leads with the idea and brings big, campaignable concepts to life across the customer journey.

What you'll be doing...

• Concept and write copy across SMS, push notifications, email, and web for Brinker (Chili's and Maggiano's), Enercare, and Delta SkyMiles
• Lead with ideas: develop campaign concepts and creative platforms, then translate them fluidly across channels and formats
• Write gloriously dumb, culture-fluent copy for Chili's — and know exactly when to shift gears for Maggiano's warmth or a loyalty program's precision
• Partner closely with art directors, designers, and strategists to build work that's both conceptually sharp and conversion-smart
• Write within the realities of CRM: character counts, personalization fields, segmentation, subject lines, and A/B tests — and still make it sing
• Present your work with clarity and confidence, and take feedback in stride
• Contribute to brainstorms across the agency and bring a strong point of view to the table

Who you are...

• 3–5 years of copywriting experience, ideally with agency and CRM/lifecycle experience
• A portfolio that shows conceptual thinking — not just executions, but ideas (bonus points if it makes us laugh)
• Fluent in internet: you know the difference between a joke that lands and a brand trying too hard, and you never confuse the two
• Experience writing for email, SMS, and/or push; you understand how people actually read (and skim) these channels
• A natural voice-switcher who can be absurd, warm, or straightforward depending on the brand
• Detail-obsessed: you catch the typo, question the CTA, and know when a subject line is working too hard
• Collaborative, curious, and low-ego — you make the work better and the room better
• Comfortable in a fast-moving environment with multiple brands and overlapping deadlines
• Bonus: experience in restaurant/QSR, loyalty programs, or subscription/home services

Inclusion at GALE

GALE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

AI Disclosure

• As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening, interviewing and selection are made by our Talent Acquisition and hiring teams