Media Planner

Wavemaker; Toronto; On-site; CAD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a Media Planner who will take ownership of plan and budget data for exciting projects. This role involves negotiating and maintaining media schedules while ensuring that all buys align with strategic objectives. You will work with notable brands, contributing to innovative media strategies and gaining insights into client needs. Join a dynamic team where your analytical skills and attention to detail will be valued, and be part of a collaborative environment that encourages growth and creativity. This is a fantastic opportunity to make a significant impact in the advertising landscape.

Qualifications

• 2-3 years as a Planning and/or Buying Assistant.
• Understanding of media basics and concepts.
• Buying experience on all levels (national & regional).

Responsibilities

• Responsible for day-to-day maintenance of media plan.
• Analyze media alternatives to recommend budget allocation.
• Communicate buy changes to vendor reps.

Skills

Media Planning

Negotiation

Analytical Skills

Communication

Attention to Detail

Education

University or College degree/diploma in Media, Marketing, Business, or related field

Tools

Google Analytics

Microsoft Office Suite

Infosys

BBM

Syndicated tools (PMB, Evaliant, DDS, Comscore)

Job description

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About The Role

In this role you will take ownership of plan and budget data as it relates to assigned projects, the management of plan changes, and general maintenance of activity and its effect on all related outputs, including communication to implementation teams.

About The Role

In this role you will take ownership of plan and budget data as it relates to assigned projects, the management of plan changes, and general maintenance of activity and its effect on all related outputs, including communication to implementation teams.

You will be responsible for negotiating, buying, and maintaining media schedules, ensuring that final buys deliver on the approved plan objective and strategy.

You will also provide recommendations on how competitive activities can be exploited to our clients’ advantage.

Three Best Things About The Job

• Contribute to the media strategy for notable brands that have an appetite for innovation and exploring the new and different
• Opportunity to be a part of WAVEMAKER’s growth and legacy in the industry
• A chance to be a part of a dynamic and multi-talented team; with access to best in class, tools, and research
  
  

Your Impact

• Responsible for day-to-day maintenance of media plan
• Effectively uses industry tools to aid in plan development
• Assist in developing plan metrics and responsible for analysis and related reports pertaining to KPIs
• Prepare, check, verify and issue analysis including on-going maintenance
• Assist senior team members in all phases of account/client management
• Develop a deeper understanding of client needs and strategy
• Analyze media alternatives to recommend how to best allocate the advertising budget
• Facilitate competitive analysis as required
• Play a key role in the budget and client billing process to ensure accuracy
• Write and maintain status and contact reports to ensure efficient workflow to meet deadlines
• Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events
• Responsible for stewardship and day-to-day maintenance buys
• Communicate buy changes to vendor reps e.g.: cancellations, shifts, brand changes
• Prepare, check, verify and issue buying analyses
• Generate and analyze campaign reports- including pre and post documents
• Play a key role in the budget and client billing process to ensure accuracy
  
  

Your Qualifications

• Minimum 2-3 years as a Planning and/or Buying Assistant
• University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
• Demonstrates understanding of media basics and concepts
• Knowledge of Infosys and BBM
• Working knowledge of Syndicated tools (PMB, Evaliant, DDS, Comscore, etc.)
• Proficient with Microsoft Office Suite
• Ability to communicate concisely and clearly both orally and in writing
• Buying experience on all levels (national & regional)
• Proficient with DDS, Infosys, and Microsoft Office Suite
  
  

About You

• Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
• Demonstrates accuracy and attention to detail
• Self-starter who demonstrates initiative
• Ability to manage multiple projects
• Works well in a team setting
• Thrives in fast paced environment
• Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values
  
  

About Wavemaker

At Wavemaker, we believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,200 People Across 88 Markets Provoke Growth For Some Of The World’s Leading Brands And Businesses. Our Attitude Of Positive Provocation Is Enabled By

• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible
  
  

We are part of GroupM, WPP's global media investment management company.

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

requisitionid:27675

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Strategy/Planning, and Marketing

• Industries

  Advertising Services, Marketing Services, and Technology, Information and Internet

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