Senior Media Planner

Wavemaker Global Limited; Toronto; On-site; CAD 70,000 - 85,000; Full time

Job summary

An established industry player seeks a Senior Media Planner to drive impactful media strategies. In this dynamic role, you will develop client-specific media plans across various channels, ensuring alignment with business goals. Collaborating with senior management and agency partners, you'll present recommendations and oversee campaign execution from start to finish. This position offers the opportunity to work in a fast-paced environment, where your insights will shape the future of media planning. If you're passionate about media and eager to make a difference, this role is perfect for you.

Qualifications

• 3+ years of experience in media planning or buying.
• Understanding of media basics and digital channels.

Responsibilities

• Plan and execute digital media campaigns.
• Oversee campaign management and optimization.

Skills

Digital Media Planning

Campaign Management

Client Communication

Media Strategy Development

Analytical Skills

Education

University or College degree in Media

Equivalent professional work experience

Tools

DFA

Google Analytics

Microsoft Office Suite

Syndicated tools (PMB, Evaliant, etc.)

Job description

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About The Role

In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

About The Role

In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

Your Impact

• Day-to-day responsibility involving the planning and execution of digital media campaigns
• Present media plan recommendation and POV’s to client
• Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis
• Decision making on campaign optimization and strategic changes
• Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
• Assist with tracking media expenditures to ensure agency and client budget compliance
• Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information
• Working closely with SR. Planner/Buyer and Client Business Lead
• Working collaboratively with performance teams (Programmatic, Social, and Search teams).
  
  

Your Qualifications

• Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency
• University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
• Experience working with a range of clients in a digital environment
• Demonstrates understanding of media basics and concepts:
• knowledge of different buying methods such as CPM, CPC, CPE, CPA
• Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)
• Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)
• Proficient with Microsoft Office Suite
• Solid experience with DFA Digital campaign set-up, trafficking and tagging processes
• Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics)
  
  

About You

• Demonstrates accuracy and attention to detail
• Ability to communicate concisely and clearly both orally and in writing
• Self-starter who demonstrates initiative
• Ability to manage multiple projects
• Ability to delegate and oversee Assistant workload
• Team player who can step in and help drive strategy against a landscape that is in constant change
• Thrives in fast paced environment
  
  

About Wavemaker

At Wavemaker, we believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,200 People Across 88 Markets Provoke Growth For Some Of The World’s Leading Brands And Businesses. Our Attitude Of Positive Provocation Is Enabled By

• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible
  
  

We are part of GroupM, WPP's global media investment management company.

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

requisitionid:27400

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Strategy/Planning, and Marketing

• Industries

  Advertising Services, Marketing Services, and Technology, Information and Internet

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