Senior Media Planner

Publicis Groupe; Old Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking agency as a Senior Planner, where your analytical skills and media expertise will drive impactful campaigns. In this role, you will manage client relationships and optimize performance across various media channels. Collaborate with a dynamic team to translate data into actionable insights, ensuring measurable business outcomes. This is an exciting opportunity to work in a vibrant environment that values creativity and data-driven strategies, making a significant impact in the world of media and advertising.

Benefits

Work Your World program

Extended long weekends

Wellness & Tech benefits

Birthday leave

Learning & Development opportunities

Local and Global Mobility

Qualifications

• 2-3 years experience in planning online and offline channels.
• Strong analytical abilities and proficiency in math.
• Ability to utilize media research and reporting resources.

Responsibilities

• Manage client relationships and oversee campaign performance.
• Analyze campaign data to optimize strategies.
• Develop media plans based on client objectives.

Skills

Analytical Skills

Math Proficiency

Negotiation Skills

Communication Skills

Critical Thinking

Problem Solving

Education

Bachelor's Degree in Advertising

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Bachelor's Degree in Communications

Tools

MS Excel

MS Word

MS PowerPoint

CM360

Job description

Company description

About Us :

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row

• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work

• 2022 Media Agency of the Year

• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year

• Extended long weekends throughout the year with an additional day off each long weekend

• Wellness & Tech benefits to support what’s most important to you

• Birthday leave

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

• Local and Global Mobility within the Publicis Groupe network

Overview

This Senior Planner at Starcom will be a performance-media leader on a broader strategy team, which pursues and activates against data and meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skillset includes analytical skills, math proficiency, and a solid understanding of how to tie platform reporting to consumer actions and behavior. Attention to detail, comfort presenting, and an ability to coach are all essential. Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibilities

• Responsible for client relationship management, project tracking and organization

• Responsible for day to day oversight on campaigns, with a particular focus on reporting and optimization

• Analyzing campaign performance daily, compiling/checking reports from partners and CM360 and working towards optimization

• Gathering and analyzing marketing, industry, and geographic landscape research to determine how best to respond to the client’s advertising and media needs

• Understanding marketing objectives and how they translate into media

• Developing an understanding of the client’s business and competitive landscape

• Overseeing budget allocations across media resulting in strategic and effective media plans

• Presenting plans to the client, and guiding planners on development and creation of strategy and decks

• Clearly communicating media objectives, strategies and executional guidelines to execution teams and external partners

• Maintaining strong relationships with media suppliers

• Utilization and knowledge of syndicated media, research, and other data resources

• Active ownership of internal and external status documents and meetings

• Developing POVs Collecting and managing data to ensure monthly billing is accurate and on time

Qualifications

• Understanding of the digital performance marketing ecosystem 2-3 years experience planning online and offline channels with emphasis on digital and performance media

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred

• Strong written and verbal communication and presentation skills

• Demonstrated experience in negotiation

• Able to work successfully within a team, owning projects and knowing when to delegate to manage a high volume client, while meeting deadlines

• Demonstrated critical thinking and problem solving abilities

• Strong analytical abilities & proficiency in math

• Ability to effectively utilize media research and reporting resources

• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.