Media Manager

Jamieson Wellness Inc.; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Jamieson Wellness Inc. seeks a Media Manager to lead and execute paid media strategies across various digital platforms. This role involves managing a team, ensuring campaign effectiveness, and collaborating closely with cross-functional teams to optimize media performance aligned with business goals. Applicants should possess a strong background in media strategy and analytics with a focus on health and wellness.

Benefits

Competitive group benefits

Company-paid RRSP

Employee Share Purchase Plan

Hybrid work environment

Continuous learning opportunities

Exclusive discounts

Qualifications

• 5+ years media strategy, planning and buying experience.
• Hands-on experience managing media campaigns across various channels.
• Experience in health and wellness or CPG industries is a plus.

Responsibilities

• Lead the development and execution of paid media strategy across multiple channels.
• Oversee end-to-end campaign implementation including audience targeting.
• Develop learning agendas and media performance analysis.

Skills

Analytical skills

Communication skills

Project management

Leadership

Marketing strategy

Education

University Degree in Business

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

Company Overview

Jamieson Laboratories Ltd a division of Jamieson Wellness ("Jamieson Wellness"). is Canada’s leading health and wellness company, driven by a purpose to inspiring better lives, every day. Established in 1922, Jamieson is our 100 years old heritage brand, which is recognized as Canada's #1 VMS brand. In addition, we also market and manufacture a series of leading specialty supplements brands under the youtheory, Progressive, Smart Solutions, and Iron Vegan brands. On top of our outstanding brand portfolio, Jamieson Wellness Inc. has been recognized as one of the top ten most reputable companies in Canada and is well regarded for our industry leading commitment to quality – exemplified through award-winning innovations and meeting of rigorous manufacturing certification standards. And, Jamieson is no longer just a Canadian success story, as our brands are established and growing rapidly in more than 50 countries around the world. For more information, please visit www.jamiesonwellness.com

Our Jamieson Diversity and Inclusion Statement

At Jamieson Wellness, we cherish diversity, equity and inclusion and we know we must constantly listen, learn and take action to ensure these principles remain embedded in our culture. We encourage everyone to bring their whole selves to work and celebrate the differences that make us unique. We are accountable to build an environment free of bias in regard to citizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender orientation, gender identity, gender expression, and all other types of behaviours that are not conducive to an inclusive environment. We hold ourselves and all stakeholders to a high standard of diversity, equity, inclusion, and belonging, because anything else is unacceptable.

Overall Responsibilities

The Media Manager is responsible for leading the strategy, planning, and execution of paid media across both digital and traditional channels. This includes media campaigns across social media, Online Video, Connected TV, Display and Linear Television.

Reporting to the Director, Global Digital Marketing & Media, the Media Manager will manage a Media Buyer and Media Coordinator and will oversee the end-to-end media process — from data-led planning through implementation, optimization, and post-campaign performance analysis. The role will ensure strong execution, cross-channel alignment, and continuous improvement in paid media effectiveness.

This position works closely with Brand, DTC, Creative, and Insights teams, as well as our external media agency and platform partners, to deliver fully integrated, insight-driven campaigns that align with business priorities. The Media Manager also plays a key role in driving media excellence across Jamieson Wellness — helping to establish best practices, share performance learnings, and strengthen media fluency across the broader marketing organization.

Strategic Leadership & Media Partnership (30%)

• Lead the development and execution of paid media strategy across all channels — including social, video, programmatic, SEM, and television — aligned to brand goals and business outcomes.
• Act as a key media business partner to Brand, DTC, and Creative teams — translating marketing strategies into integrated, channel-appropriate media plans.
• Manage external agency collaboration, driving consistency, innovation, and high-performance standards.
• Identify emerging media trends and evaluate new opportunities with platform partners and media vendors to fuel ongoing innovation.
• Support internal and external presentations by contributing media insights, performance data, and strategic rationale as needed.

Campaign Execution & Optimization (30%)

• Oversee end-to-end campaign implementation, including audience targeting, tactical setup, and pacing oversight in partnership with the internal Media Buyer and Coordinator.
• Support the planning and negotiation of TV/CTV buys, including schedule building, integration opportunities, and post-campaign analysis.
• Project reach, frequency, and other key KPIs for each campaign, ensuring plans are rooted in both brand and performance objectives.
• Collaborate on real-time optimization, ensuring campaigns meet benchmarks related to efficiency, viewability, and ROI.
• Maintain campaign hygiene by ensuring brand safety, fraud prevention, and platform compliance.
• Collaborate with the Owned Media and Content teams to drive synergy across paid and organic media efforts, especially in search and social

Measurement & Financial Accountability (20%)

• Develop and contribute to learning agendas, campaign wrap-ups, and quarterly media reviews — providing performance analysis and optimization recommendations.
• Monitor and reconcile media budgets in partnership with Brand and Finance teams.
• Align media spending with the Budget Control Report (BCR) to ensure accurate tracking of expenses and alignment with marketing plans.
• Maintain ownership of key media planning tools including blocking charts, budget trackers, and calendar timelines.
• Partner with the Insights team on campaign evaluation and analytics projects (e.g., Marketing Mix Modeling), helping to shape future investment decisions.

Team Leadership & Marketing Capability Building (20%)

• Directly manage and coach the Media Buyer and Coordinator — providing support, feedback, and prioritization guidance.
• Help build media fluency across the broader marketing team by sharing key learnings, trends, and performance insights.
• Actively participate in cross-functional planning processes, contributing to campaign briefs, strategic planning sessions, and go-to-market excellence.

Knowledge, Skills & Abilities Requirements

• University Degree in Business
• 5 plus (5+) years media strategy, planning and buying experience
• Hands-on experience managing media campaigns across social, search, online video, and television channels
• Superior analytical skills
• Ability to utilize key research tools and software: NLogic Infoysys, NLogic CMR, ComScore Media Metrix, Clear Decisions (for Vividata) and digital reporting platforms
• Strong knowledge and understanding of consumer media habits and consumption
• Proficiency in Google Ads campaign set up and management (Google certification is an asset)
• Ability to navigate Meta Ads Manager
• A team player who can inspire, navigate and lead a cross-functional team
• Strong track record of managing, coaching and developing direct reports
• Strong communication, collaboration and influencing skills
• An entrepreneurial and creative spirit with the ability to deliver solutions if process is absent
• A strong sense of urgency and achievement
• Experience with Google Analytics platform is an asset
• Experience in health and wellness and CPG industries an asset

Our Values

ACCOUNTABILITY: We do what we say. We take personal ownership for our work and actions and its impact on others and the business.

RESPECT: We do it together authentically and inclusively. We actively listen and engage each other, including diverse perspectives.

EXCELLENCE: We drive to high standard for product, people and planet. We challenge the status quo and bring forward innovative ideas in the continuous pursuit of quality.

AGILITY: We embrace change and act with flexibility. We welcome new ideas and feedback, swiftly incorporating them to improve our performance.

Why Join Jamieson Wellness?

At Jamieson Wellness, we are committed to attracting the best people by offering an environment that prioritizes work-life balance and an inclusive culture. Our benefits and values are designed to help you thrive both professionally and personally, inspiring better lives every day across the world. Here’s what you can look forward to when you join our team:

• Health & Wellness
• Access competitive group benefits to ensure you and your family are well taken care of.
• Financial Security
• Take advantage of our company-paid RRSP (no match required!) and Employee Share Purchase Plan.
• Contribute to a Broader Purpose
• Do work that matters. As a purpose-driven company, we have a meaningful and sustainable impact on the planet and the lives of people around the globe.
• Work-Life Balance
• Enjoy a hybrid work environment that offers flexibility with both in-office and remote work options.
• Professional Development
• Grow your career with our continuous learning and development opportunities, supported by a structured annual performance management process.
• Exclusive Discounts
• Enjoy discounts on vitamins and products across our top health and wellness brands.
• Culture of Excellence
• Join a dynamic team that values Accountability, Respect, Excellence, and Agility, fostering an environment where you can thrive both professionally and personally.

Jamieson Wellness Inc. is an Equal Opportunity Employer and welcomes and encourages

applications from all interested and qualified candidates. In accordance with the Accessibility for

Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Jamieson Wellness Inc. will provide accommodations throughout the recruitment, selection and/or assessment process to

applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Jamieson Wellness Inc. Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation