Media Manager

Meridian Credit Union; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

Join a leading credit union as a Media Manager, overseeing digital and traditional media strategies in a maternity leave contract. You will manage campaigns across various platforms, ensuring optimized performance, while collaborating with a dynamic marketing team. Ideal for those with robust media knowledge and a passion for crafting effective strategies.

Benefits

Inclusive and collaborative environment

Tools and technology provided

Opportunities to learn from industry leaders

Hybrid work arrangements

Qualifications

• 5+ years' experience in executing search, social, display and video campaigns.
• Strong understanding of media partners and publishers in the Canadian marketplace.
• Experience in both B2C and B2B advertising.

Responsibilities

• Develop and execute full funnel media strategies.
• Manage multi-million-dollar media budgets.
• Provide timely reporting and analyze data for insights.

Skills

Media Reporting

Data Analysis

Budget Management

Strategic Planning

Leadership

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Google Tag Manager

Job description

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Why Meridian?

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Why Meridian?

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.

Find our story here: About Meridian

The role: *Please note - this is a 14-month maternity leave contract opportunity*

The Advertising and Digital Media Manager provides subject matter expertise on digital & traditional media strategies, execution and optimizations that deliver on marketing and business goals. Working closely with internal and external partners to ensure highly efficient delivery on targets and within defined budgets. This role is responsible to support the overall performance of digital and traditional media which includes TV, OOH, DOOH, Search (SEM), Programmatic Display, Video, Affiliates and Social campaigns.

This individual will be responsible for managing significant budgets which will require developing budget management protocols and forecasts. The role will also require this individual to help evolve our media practices by staying on top of new technologies and platforms and testing new ideas on an ongoing basis. The ability to develop innovative strategies and be solution-oriented will be critical.

The role requires expertise in media reporting, data harmonization & analysis, an understanding of pixels & floodlights as well as an understanding of the process of implementation, and the ability to develop meaningful, data-driven insights and tactics to optimize performance. A deep understanding of core campaign management tools and the ability to navigate and leverage those tools to the fullest of their ability.

As a member of the marketing team, this individual will have opportunities to expand his/her skillset beyond their specific role and expectations. Collaboration and support are common themes across this team and the organization.

Meridian has aggressive growth aspirations, and market-leading media strategies are essential to meeting our objectives. This role is critical to the success of our business and it’s a great opportunity to join and help shape a growing team.

Key Responsibilities:

Develop Full Funnel Media Strategies

• Work across Marketing Scrum teams to develop media strategies that activate various layers of the funnel, from awareness and consideration through to acquisition and cross-sell, and leveraging a range of media tactics including: TV, CTV, OOH, DOOH, Programmatic Display and Video, SEM, Affiliates, and Social, as well as others.
• Strategy should include effective budget distribution, media weighting, tests and experiments, and metrics goals (e.g. reach, impressions, views, frequency, click rates, conversion, etc.) that will allow us to meet our business objectives
• As required, work with external media partners to support the development of our strategy.
• Regardless of which Marketing team campaigns are being built for, ensuring that all campaigns are working effectively together to meet full funnel objectives, rather than in siloes for their individual objectives. Prioritize overall marketing objectives vs individual campaign goals.
  
  

Execute Media Tactics

• Execute tactics outlined in the media strategy, on time and on budget.
• Work with external media partners to execute tactics, and execute some directly within the platforms.
  
  

Media Reporting and Optimization

• Provide media forecasts
• Provide timely and accurate reporting on media performance.
• Analyse data to uncover key insights and learnings and identify opportunities for improving media performance and budget efficiency.
  
  

New Technologies and Media Trends

• Stay abreast of new technologies and provide recommendations
• Identify market challenges and opportunities that will have an impact on Meridian’s media capabilities and strategies (e.g. going cookieless) and provide recommendations for us to maximize opportunities or overcome challenges.
• Regularly evaluate vendors to ensure we are staying competitive, and work with partners who have best in class capabilities.
• Consult with vendors to stay on top of changes in media landscape, understand competitors, and new technologies.
  
  

Resource Management

• Own multi-million-dollar media budgets
• Manage a small team, effectively leading, supporting, and nurturing the development of your reports.
• Manage stakeholders within marketing
• Manage external vendor relationships
  
  

Knowledge, Skills, and Experience:

• Strong understanding of media partners and publishers in the current Canadian Marketplace
• Proven experience delivering innovative and tactical 360 media plans inclusive of strategic audience strategies
• Working knowledge of Enterprise Analytics tools e.g., Google Analytics
• Experience in both B2C and B2B advertising
• Proven ability to develop recommendations and actionable insights from the data
• Experience in developing reports and dashboards
• Experience with measurement and managing sales focused campaigns through Google Tag Manager
• Experience identifying and executing optimization efforts i.e. A/B, multivariate testing
• 5+ years’ experience in executing search, social, display and video campaigns
• 5+ years’ experience working with Google Campaign tools such as Google Ads, Campaign Manager, DV360, SA360, & Facebook Ads Manager
• 2+ years’ experience in programmatic campaign management
• Proven experience delivering innovative and tactical 360 media plans inclusive of strategic audience strategies
  
  

Office Location: Toronto Corporate Office with the ability to travel to our St. Catharines office as needed. This is a hybrid work opportunity.

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires a minimum of semi-monthly regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is important to us.

What's in it for you?

• We have an inclusive and collaborative working environment that encourages teamwork, creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your candidates and clients!
• You will get to work with and learn from diverse industry leaders and colleagues, who have hailed from top organizations.
• Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues.
• This is not your typical "corporate" job. We work hard and we have fun!
  
  

Who we are:

Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of our more than 380,000 Members. Meridian has more than 80 years of banking history and is 100% owned by its members. With 87 retail branches and 15 Business Banking Centers across Ontario and $ 32B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2200 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is to build on our momentum as we deliver on our purpose - helping our members achieve their best life.

Find our story here: About Meridian

Experience the Difference!

Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union.

Follow us on Twitter at

@MeridianCareers

Connect with us on LinkedIn

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Banking

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