Social Media Manager

Roots Corp.; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

Roots Corp., a leading Canadian lifestyle brand, seeks a motivated Social Media Manager to join their marketing team. You will own all social channels, lead influencer programs, and collaborate across departments to enhance brand engagement. This role requires a blend of creativity, strategy, and analytical thinking, making a significant impact on elevating the Roots story in the digital landscape. If you're passionate about storytelling, culture, and community, this opportunity is for you!

Qualifications

• 5+ years of experience in social media marketing, including influencer strategy.
• Background in fashion is a plus.
• Experience managing a roster of influencers.

Responsibilities

• Manage social-first content creation end-to-end.
• Partner with PR and Paid Media on integrated campaigns.
• Foster a vibrant social community and oversee management.

Skills

Analytical thinking

Creative thinking

Copywriting

Project management

Social media marketing

Education

University or College degree or diploma in marketing

Tools

Dash Hudson

Canva

Monday.com

Job description

1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada

Job Description

Posted Friday, May 30, 2025 at 4:00 AM

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

Who You Are

You’re a curious and creative thinker with a passion for storytelling and culture. You thrive on collaboration, take initiative, and find joy in solving problems in unexpected ways. You are equal parts strategist and doer who possess a passion to build community, elevate brands, and make meaningful connections through social. You lead with integrity, value growth, and aren’t afraid to roll up your sleeves to get things done. You get the “ zeitgeist ,” a nd know how to bring it to life online.

We’re looking for a Social Media Manager to own our social channels (Instagram, TikTok, Pinterest, LinkedIn, YouTube, X, Meta) and always-on influencer programming. You’ll be a key player on the marketing team, collaborating with creatives, production, PR, and external partners to drive engagement, shape culture, and tell the Roots story in bold new ways. You’ll lead strategy and execution with an eye on data, creativity, and impact.

Key Responsibilities → How You’ll Make an Impact

STRATEGIC

DAY-TO-DAY MAGIC

• Manage social-first content creation end-to-end : briefing, concepting, coordinating , producing, publishing , data mining with tools like Dash Hudson, Canva, and Monday.com.
• Partner with PR and Paid Media on integrated campaigns , owning execution of organic and paid social influencer programming (influencer identification, samples, brief, budget, content vetting/approval, reporting, etc.) ; ability to make informed decisions around paid amplification and influencer A/B testing.
• Write standout captions, hooks, and CTAs that stop the scroll.
• Foster a vibrant social community with support from our PR and Social Coordinator ; oversee social community management .
• Report on performance weekly, monthly, quarterly , including Board-level insights.
• Manage our social-first asset library and product catalogs on META and TikTok.
• Coach and mentor the Social Media Coordinator to grow their potential.
• Responsible for managing the scaling of Roots always-on influencer program and content development.
• Use data-driven insights to refine strategies and improve the effectiveness of future campaigns.

Qualifications & Experience → The Skills You Bring

• University or College degree or diploma in marketing or a related field.
• 5+ years of experience in social media marketing, including influencer strategy.
• Background in fashion or a genuine love for it.
• Proven project management chops and experience collaborating cross-functionally.
• A balance of analytical and creative thinking.
• Stellar copywriting skills and a sharp eye for content trends.
• Experience presenting ideas and winning over partners.
• E xperience managing a roster of influencers from start to completion .
• Strong understanding of consumers and media consumption habits along with target audiences/consumer profiling and devising strategies that engage, inform, and drive the business.
• Understands and relishes the opportunity to work with a cross functional team.
• Equal parts analytical and creative.
• Bonus: Agency background, content creation skills, or platform certifications.

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada