PR & Media Manager

Secret Media Co.; Vaughan; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading luxury marketing agency is seeking a PR & Media Manager to spearhead high-impact campaigns across various sectors. This role requires a creative, strategic thinker who possesses an extensive media network and the ability to cultivate impactful collaborations. Join us to elevate the visibility of your favorite brands!

Benefits

Healthy Work Culture

Clear Working Hours

Growth Opportunities

Direct Collaboration with CEO

Qualifications

• 5+ years in PR/media with 3+ years in leadership.
• Proven ability to secure top-tier media coverage.
• Strong media and influencer network.

Responsibilities

• Develop and lead PR strategies with elite media placements.
• Manage influencer and celebrity collaborations.
• Create press releases and media kits.

Skills

Media Relations

Storytelling

Digital Marketing

Cultural Awareness

Influencer Collaboration

Event Production

Excellent Writing

Analytical Skills

Job description

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About the Role

Secret Media Co. is seeking a dynamic and culturally-attunedPR & Media Managerto lead and execute high-impact marketing and PR campaigns across fashion, beauty, lifestyle, and technology sectors. Reporting directly to CEOLiraz Jacoby, this leadership role will elevate the visibility of both client brands and Secret Media Co. itself as a premier luxury agency.

This position blends strategic thinking with hands-on execution. The ideal candidate has an impressive media network, a flair for crafting compelling stories, and a deep understanding of culturally resonant marketing. If you're a media-savvy professional ready to make waves in a fast-paced, creative environment — we want to hear from you.

Key Responsibilities

• Strategic Vision: Develop and lead bold PR strategies integrating elite media placements, digital storytelling, influencer marketing, and immersive events.
• Elite Media Placements: Secure high-value placements across top-tier digital, print, broadcast, and podcast platforms.
• Influencer & Celebrity Collaborations: Identify and manage impactful collaborations to maximize brand and agency visibility.
• Editorial Excellence: Create standout press releases, media kits, and editorial pitches that break through industry noise.
• Immersive Events: Conceptualize and execute culturally relevant, brand-aligned experiences that generate press, buzz, and qualified leads.
• Strategic Partnerships: Build alliances with media partners, creators, and brands to amplify impact.
• Agency Visibility: Position Secret Media Co. and CEO Liraz Jacoby as thought leaders through speaking opportunities, press features, and agency-led campaigns.
• Revenue-Driven Results: Align PR campaigns with tangible business goals like revenue growth, acquisition, and ROI.
• Team Leadership: Inspire and manage junior PR staff, collaborating with creative, digital, and sales teams to ensure aligned strategy execution.

Qualifications

• 5+ years in PR/media (agency preferred), with 3+ years in a leadership role
• Proven ability to secure top-tier media coverage across all platforms
• Strong network of media, influencer, and celebrity contacts
• Expertise in event production and luxury experiential marketing
• Excellent writing, pitching, and communication skills
• Fluent in pop culture and media trends
• Proficiency in PR analytics and performance tools
• Strategic mindset with a passion for measurable impact

Key Performance Indicators (KPIs)

• Earned Media Value (EMV)
• Media ROI
• Campaign Conversion Rates
• Event-Driven Lead Generation
• Brand Visibility & Thought Leadership Metrics

What You’ll Get from Us

• Healthy Work Culture: Empathy, creativity, and respect drive our team dynamic
• Clear Hours: Monday–Thursday, 9am–5pm; Friday, 9am–12pm
• Growth Opportunities: You’ll be involved in high-level strategic decisions and rewarded with leadership growth
• Leadership Exposure: Direct collaboration with our CEO and agency thought leaders

Ready to join one of the most forward-thinking luxury marketing agencies?

Apply now and lead the charge in shaping the voice of trend-defining brands.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Advertising Services

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