Media Buyer (Meta and Google Ads)

TUFF Media; Vancouver; Hybrid; CAD 60,000 - 75,000; Full time

Job summary

TUFF Media is seeking a dedicated Media Buyer skilled in optimizing paid campaigns on Meta and Google platforms. You will take charge of budget management and collaboration with strategists, contributing to dynamic marketing efforts aimed at driving results and engaging audiences effectively. This full-time position comes with competitive compensation and opportunities for professional growth in a supportive environment.

Benefits

Hybrid and Remote Options

Unlimited Paid Vacation

Extended Health Benefits

Mission-driven workplace experience

Personal and Professional Growth Opportunities

Qualifications

• 3-4+ years of experience managing Meta and Google Ads (PPC) in an agency or eCommerce setting.
• Strong understanding of conversion funnels, A/B testing, and campaign structuring.
• Proficiency in using reporting tools and optimizing for ROAS, CPA.

Responsibilities

• Launch, manage, and optimize paid campaigns across Meta Ads Manager and Google Ads.
• Ensure efficient pacing of media spend while maximizing ROI and meeting client KPIs.
• Run weekly optimizations and audience tests based on performance data.

Skills

Campaign Execution

Budget Management

Creative Deployment

Optimization & Testing

Reporting & Insights

Problem Solving

Collaboration

Tools

Google Analytics

Looker Studio

Meta Ads Manager

Job description

Join to apply for the Media Buyer (Meta and Google Ads) role at TUFF Media

Join to apply for the Media Buyer (Meta and Google Ads) role at TUFF Media

Direct message the job poster from TUFF Media

Founder at TUFF Media | The Peak’s 2025 Emerging Leaders list | Young Entrepreneur of the Year Recipient

About the role

This is a full-time role for a Media Buyer at TUFF Media. As a Media Buyer, you’ll be responsible for the hands-on execution and optimization of paid advertising campaigns across Meta and Google platforms. You’ll work closely with Digital Strategists to implement campaign strategies, manage budgets, launch creative, and optimize performance.

Responsibilities

• Campaign Setup & Execution – Launch, manage, and scale paid campaigns across Meta Ads Manager and Google Ads (Search, Performance Max, YouTube).
• Budget Management – Ensure efficient pacing of media spend while maximizing ROI and meeting client KPIs.
• Creative Deployment – Upload and organize creative assets, write ad copy variations, and ensure alignment with strategic direction.
• Optimization & Testing – Run weekly optimizations, audience tests, and creative iterations based on performance data.
• Reporting & Insights – Provide regular performance updates and insights to the Strategist team, flagging wins, trends, and areas needing attention.
• Platform Expertise – Stay ahead of updates in Google and Meta advertising platforms and apply best practices across client accounts.
• Problem Solving – Troubleshoot attribution, data, or performance issues quickly and effectively.
• Collaboration – Work directly with Digital Strategists and Designers to deliver exceptional outcomes for our clients.

Qualifications

• 3-4+ years of experience managing Meta and Google Ads (PPC) in an agency or eCommerce setting
• Strong understanding of conversion funnels, A / B testing, and campaign structuring
• Proven experience optimizing for ROAS, CPA, MER, and new customer acquisition
• Experience with eCommerce platforms (Shopify preferred)
• Familiarity with creative formats, copy variations, and audience testing
• Proficiency in using reporting tools (e.g., Google Analytics, Looker Studio, Meta Ads Manager)
• Excellent attention to detail and executional discipline
• Clear communicator who can collaborate with Strategists and Designers to execute feedback quickly
• Bonus : Experience with Klaviyo, Triple Whale, attribution tools, or UGC strategy is a plus

We take care of our teammates

This is a unique opportunity to join a rapidly growing startup. Taking care of our team on this journey is a priority. We offer :

• Hybrid and Remote Options
• Competitive Salary Compensation
• Unlimited Paid Vacation
• Extended Health Benefits
• Mission-driven workplace experience in a positive and supportive team culture
• Personal and Professional Growth Opportunities

Salary Range $60,000 – $75,000+Additional performance-based bonuses available

Why Work at TUFF Media?

Purpose-Driven Work

Help grow entrepreneurial brands across North America and shape the future of DTC marketing.

Empowerment & Growth

Access the latest tools, expert support, and ongoing learning to grow both personally and professionally.

Join a hybrid team built on trust, transparency, and connection—no matter where you work from.

Enjoy a strong salary, unlimited vacation, and extended health coverage—we invest in our people.

Fast-Paced & Innovative

Thrive in a dynamic environment where you solve real challenges and stay ahead of industry trends.

We value every idea. Contribute directly to strategy, innovation, and company growth.

Built to Scale

Join a growing agency with a clear mission. As we scale, so do your opportunities.

At TUFF, how we show up matters just as much as what we deliver. Our culture is grounded in :

Vulnerability – Be real, ask for help, and lead with courage. Trust starts with authenticity.

Ownership – Take full responsibility for your work and its outcomes. Step up, follow through, and lead with integrity.

Consistency – Deliver reliably, meet your commitments, and build trust through steady action.

Integrity – Say what you mean, do what you say. We earn trust by aligning words with actions.

Leadership – Lead from any seat. Take initiative, guide others, and raise the bar—regardless of role.

Engagement – Be present, curious, and committed. Every interaction is a chance to create impact.

Transparency – Share openly, especially when it’s hard. Clarity builds alignment and resilience.

Collective Ownership – When something drops, we rally. We solve together, not point fingers.

Perspective – Zoom out. We bring calm, proportion, and focus—even in chaos.

Emotional Reliability – Stay grounded under pressure. Be curious, not critical. Support over blame.

Please apply via the link. We thank all candidates for applying, however, only successful candidates will be contacted. Candidates must be eligible to work and live in Canada.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Advertising Services

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