Digital Marketing Specialist

Skinfluence Marketing; Vancouver; On-site; CAD 70,000 - 100,000; Full time

Job summary

Join Skinfluence Marketing as a Digital Marketing Specialist, where you'll leverage your expertise in paid advertising and SEO to elevate high-end clients in the medical aesthetics industry. This role requires a strategic mindset, analytical skills, and a proven track record of generating leads while navigating the unique challenges of healthcare marketing. Be part of a dynamic team driving performance in a rapidly growing niche.

Benefits

Opportunities for growth and leadership

Work with top-tier clients

Supportive team environment

Qualifications

• 5+ years of experience in paid ad campaigns (Meta + Google Ads).
• Strong understanding of SEO strategies and tools.
• Experience in healthcare or medical aesthetics marketing is highly preferred.

Responsibilities

• Manage and optimize multi-channel paid ad campaigns.
• Conduct keyword research and optimize client websites for SEO.
• Set up and manage conversion tracking and reporting.

Skills

Paid Advertising

SEO

Analytics

Data Interpretation

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Facebook Business Manager

Google Tag Manager

Tableau

SEMRush

Ahrefs

Excel

Job description

Skinfluence Marketing is a leading creative and digital agency exclusively serving the medical aesthetics and plastic surgery industry. We work with some of the most respected plastic surgeons, dermatologists, and medical spas across North America, delivering full-funnel marketing strategies that elevate brand presence, generate qualified leads, and drive measurable results.

We are a team of high-performers, innovators, and industry experts passionate about helping our clients grow and scale. If you're someone who thrives in a fast-paced environment, is relentlessly performance-driven, and wants to be part of a purpose-driven agency, we want to hear from you.

Position Overview

We are seeking aDigital Marketing Specialistwith advanced expertise inpaid advertising(Meta, Google, programmatic) andSEO, who has a strong track record of generating highly qualified leads and driving conversion-focused marketing strategies. The ideal candidate is a performance marketer who understands how to navigate advertising restrictions within the medical aesthetics and healthcare space and can build, manage, and optimize paid and organic campaigns with precision and accountability.

You will be responsible for managing end-to-end digital campaigns for a portfolio of high-end clients, ensuring every campaign is ROI-driven, data-backed, and aligned with business goals.

Key Responsibilities

Paid Advertising

• Plan, launch, manage, and optimize multi-channel paid ad campaigns (Meta, Google Ads, YouTube, programmatic platforms).
• Develop campaign strategies aligned with client goals: lead generation, booking consultations, event promotions, brand awareness, and e-commerce sales.
• Write ad copy and guide creative direction in partnership with our design team.
• Navigate strict advertising policies within the medical aesthetics and healthcare space, ensuring compliant ad creative and targeting.
• Conduct A/B testing for ad copy, creative, and audience segments to maximize performance.
• Monitor and adjust bids, budgets, and campaign structures to improve CPL (Cost per Lead), CPA (Cost per Acquisition), ROAS (Return on Ad Spend), and other key KPIs.
• Stay on top of platform algorithm changes and implement best practices accordingly.

SEO & Website Optimization

• Conduct keyword research and competitive analysis to inform SEO strategy.
• Optimize client websites and landing pages for search engine visibility and lead conversion.
• Manage on-page and technical SEO, including metadata, schema markup, internal linking, and performance audits.
• Collaborate with web developers and content teams to implement SEO improvements.
• Report on organic search performance and recommend ongoing optimizations.

Tracking, Analytics & Reporting

• Set up and manage conversion tracking using Google Tag Manager, GA4, Meta Pixel, and CRM integrations.
• Build detailed campaign reports and dashboards to showcase performance and insights.
• Use analytics to continuously improve campaign performance and client ROI.
• Present clear and actionable reports to both internal teams and client stakeholders.

Required Qualifications

• 5+ years of hands-on experience managing high-budget paid ad campaigns (Meta + Google Ads required; programmatic platforms a strong asset).
• Proven track record of generating and converting high-quality leads in a service-based industry—medical aesthetics, healthcare, or wellness experience highly preferred.
• Strong understanding of digital advertising regulations for restricted industries (e.g., cosmetic procedures, Botox, fillers, etc.).
• In-depth knowledge of SEO strategy, implementation, and tools (SEMRush, Ahrefs, Google Search Console).
• Proficiency with Google Analytics (GA4), Google Tag Manager, Facebook Business Manager, and CRM integrations.
• Proficiency in Tableau and Excelrequired.
• Working knowledge of BigQuery, SQL, Pandas, and NumPyessential.
• Analytical mindset with strong ability to interpret data and translate it into actionable marketing strategies.
• Exceptional attention to detail and the ability to manage multiple client accounts simultaneously.
• Self-starter with a relentless drive for performance and results.

Bonus Points For

• Experience with programmatic advertising platforms (e.g., StackAdapt, The Trade Desk).
• Background in CRO (Conversion Rate Optimization) and user experience best practices.
• Familiarity with HIPAA, CAN-SPAM, and privacy regulations related to healthcare marketing.

Why Join Skinfluence Marketing?

• Work with top-tier clients in a high-growth, specialized niche.
• Be part of a supportive and driven team that values innovation, performance, and collaboration.
• Opportunities for growth, leadership, and ownership within a fast-scaling agency.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

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