Digital Marketing Specialist

O2E Brands; Vancouver; Hybrid; CAD 70,000 - 80,000; Full time

Job summary

Join O2E Brands as a Digital Marketing Specialist in Vancouver! In this role, you'll enhance our local marketing efforts by managing paid and organic digital campaigns. Collaborate with teams, leverage data for optimization, and contribute to our innovative culture in a hybrid work environment.

Benefits

Extended Health and Dental

Professional development programs

Access to gym facilities

Qualifications

• 3–5+ years in digital marketing (B2B preferred) with hands-on experience.
• Familiarity with Google Ads, Meta, LinkedIn Campaign Manager.
• Solid understanding of CRO, UX, GA4, and Google Tag Manager.

Responsibilities

• Manage and optimize paid media campaigns across various platforms.
• Execute high-impact digital campaigns aligned with Local Commercial goals.
• Lead SEO initiatives to boost search visibility and inbound leads.

Skills

Data-driven decision making

Digital marketing

Lead generation

Analytical skills

Cross-functional collaboration

Performance optimization

Job description

We’re looking for a growth-minded Digital Marketing Specialist to join our Local Commercial Marketing team! If you thrive in a data-driven, performance-oriented environment and love bringing campaigns to life across search, social, and display channels, this could be the perfect fit. In this role, you’ll help drive measurable business impact through high-performing paid and organic digital programs — all while helping shape the future of digital marketing at scale.

As a key contributor to our Local Commercial growth engine, you’ll collaborate across internal teams and media partners to execute campaign strategy, manage landing page content, analyze data, and uncover opportunities for conversion optimization.

ð¢ HYBRID WORK ENVIRONMENT
Vancouver-based and Toronto-based team members work in the office every other week (Tues–Thurs). Core attendance is required from 9 AM – 3 PM on these days to support business priorities.

ð¼ A DAY IN THE LIFE

• Manage and optimize paid media campaigns across Google Ads, LinkedIn, Meta, and other platforms

• Execute high-impact digital campaigns that drive traffic, leads, and revenue, all aligned with Local Commercial goals

• Run structured A/B and test-and-learn programs for YouTube, lead generation, listings, and more

• Own and enhance our LinkedIn presence with smart integration of paid and organic tactics

• Collaborate with media teams and partners to ensure performance, ROI, and spend efficiency

• Build high-converting landing pages and campaign content using CMS tools

• Track commercial website traffic and behavior to drive CRO and UX improvements

• Lead SEO initiatives (technical and content) to boost search visibility and inbound leads

• Analyze digital performance and create actionable reports to optimize campaigns

• Share trends, test results, and best practices to build a culture of digital innovation

ð¯ WHAT YOU BRING TO THE TABLE

• 3–5+ years in digital marketing (B2B preferred) with hands-on experience in paid search, display, social, and retargeting

• Proven track record of driving lead gen and revenue in a multi-location or distributed business

• Expertise in Google Ads, Meta, LinkedIn Campaign Manager, and related ad platforms

• Comfortable managing website content, landing pages, and SEO programs

• Solid understanding of CRO, UX, GA4, and Google Tag Manager

• Highly analytical and action-oriented — you turn data into results

• Strong communicator with cross-functional collaboration chops

• Passion for scalable, testable digital marketing strategies that deliver results

⨠NICE TO HAVES

• HTML, CSS, or JavaScript familiarity

• Experience with Adobe Creative Suite, Figma, or similar design tools

• B2B-specific SEO and SEM strategy experience

ð° COMPENSATION & BENEFITS

• Salary range: $70,000 – $80,000 per annum (Actual salary offered will be commensurate with education, experience, and internal parity).
• The Total Compensation Package includes Extended Health, Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

ð THE HIRING PROCESS

1. Pre-Screen: Let’s chat about your experience, motivation, and fit

2. Interviews: Two or more interviews with team members — includes scenario-based questions

3. Presentation/Assessment: Show us your thinking!

4. References & Background Check

We use audio transcription tools to support structured, inclusive interviews ð

ð ABOUT US
Did you know O2E Brands has been voted one of the Best Workplaces in Canada 15 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at [e-mail] or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.