Digital Marketing Specialist

Zen Educate Inc.; Vancouver; On-site; CAD 60,000 - 70,000; Full time

Job summary

Join a fast-growing tech startup as a Digital Marketing Specialist based in Vancouver. You'll lead performance marketing campaigns, utilize data for optimization, and collaborate across teams to drive business objectives. With a competitive salary, ownership in the company, and a supportive culture focusing on diversity and inclusion, this role offers exceptional professional growth opportunities.

Benefits

15+ days PTO & 9 federal holidays

Health Insurance (Dental and Vision)

Ownership in the company

Work environment fostering diversity and inclusion

Qualifications

• 2-3 years of experience in digital marketing and data analysis.
• Strong analytical skills and proficiency in Excel.
• Experience with A/B testing and performance tracking.

Responsibilities

• Plan, execute, and optimize paid campaigns across various channels.
• Analyze campaign performance for actionable insights.
• Collaborate with Sales, Product, and Engineering teams to align marketing efforts.

Skills

Analytical skills

Communication skills

Data analysis

Campaign management

Tools

Excel

Google Ads

Meta Ads

Google Analytics

SQL

Job description

Role: Digital Marketing Specialist

Location: Vancouver - hybrid 1-2 days in office

Salary: $60,000 - 70,000

Our Mission

Zen is revolutionising education. Schools spend over £2bn a year on agency staff, and £600m of that goes straight into the pockets of recruitment agencies. That’s why we’ve built an alternative.

Our online platform gives schools instant access to hundreds of profiles of fully vetted teachers and support staff. Since launching in 2017, we’ve saved schools over £10m – money that goes straight back into school budgets and increases teachers’ pay.

The opportunity

This is your chance to join a tech startup in hypergrowth. We’re passionate about professional development, and we’ll work to maximize your personal and career growth.

We're looking for enthusiastic, mission-driven people who fit our values and are passionate about what we do. You're encouraged to apply even if your experience doesn't exactly match the job description.

What you’ll be doing

Performance Marketing & Campaign Management

- Plan, execute, and optimize paid campaigns across various paid leadgen channels such as, Indeed, Google Ads, Meta, and other digital channels.

- Test and experiment with new ad creatives, audience segments, and bidding strategies.

- Work with cross-functional teams to align campaigns with business objectives.

Data Analysis & Optimization

- Analyze campaign performance and turn data into actionable insights.

- Implement A/B testing to improve conversion rates and lower acquisition costs.

- Apply first-principles thinking to identify inefficiencies and drive marketing innovation.

Strategic Thinking

- Identify new digital marketing channels and opportunities to scale marketing efforts.

- Keep up with industry trends, competitor strategies, and emerging marketing technologies.

- Contribute to strategic planning, budget allocation, and performance forecasting.

Collaboration & Communication

- Work closely with Sales, Product, and Engineering teams to ensure alignment between marketing campaigns and business goals.

- Prepare marketing reports and presentations to showcase performance and strategic insights.

What we are looking for

- 2-3 years of experience in digital marketing, campaign management, and data analysis.

- Strong analytical skills with the ability to interpret complex data and make strategic recommendations.

- First-principles thinker who can break down marketing challenges and create structured solutions.

- Experience with A/B testing, conversion rate optimization, and performance tracking.

- Ability to work in a fast-paced, self-directed environment and manage multiple projects simultaneously.

- Strong written and verbal communication skills.

- Proficiency in Excel/ Sheets (Pivot Tables, VLOOKUP, etc.). Bonus: Experience in any ad platform such as Google Ads and Meta Ads, and Google AnalyticsBonus: Experience with SQL, marketing automation tools, and data visualization platforms.

What's in it for you?

- Work that you want to talk about

- Competitive salary

- Ownership in the company

- 15+ days PTO & 9 federal holidays

- Fun-loving, tight-knit team solving a problem that makes a difference

- Health Insurance (Dental and Vision)

We can’t wait to hear from you!

Diversity and Inclusion

At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued and appreciated for their unique traits, experiences and perspectives. We are committed to creating a safe, inclusive and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all.

We welcome applicants with diverse backgrounds and different experiences and perspectives — just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work.

We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger; we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team.