Media Buyer/Ads Consultant

Yellow House Systems; Vancouver; On-site; CAD 22,000 - 33,000; Full time

Job summary

Yellow House Systems, a Vancouver-based consultancy, is seeking a hands‑on paid traffic specialist to drive client campaigns. You will launch and optimize Meta ads, coordinate creatives, and monitor performance to hit ROI targets within 30–40 days of onboarding.

You’ll work directly with clients, supported by our team, and be accountable for outcomes beyond button‑pushing. Expect a fast‑paced environment with coaching and growth opportunities.

Qualifications

• 2–4+ years running Meta campaigns with measurable ROAS.
• Experience coordinating cross‑team efforts for ads and creatives.
• Strong ability to analyze performance data and optimize budgets.

Responsibilities

• Build and launch Meta ad campaigns for clients.
• Coordinate creative and copy production.
• Monitor daily ad performance (CPL, CTR, CPM, ROAS).
• Run weekly tests on audiences, creatives, and placements.
• Identify and flag issues early and escalate as needed.
• Report results in Airtable and internal syncs.
• Collaborate with CSMs and performance strategists to hit ROI goals.
• Manage multiple dozens of clients with clear priorities.
• Explain what’s working and what to test next.

Skills

Paid advertising

Meta Ads

Data analysis

Campaign management

Tools

Meta Ads Manager

Airtable

ClickUp

Discord

Job description

Join a High-Performance Consultancy Helping Coaching Businesses Scale to $100K+/Month

Yellow House Systems is a marketing agency focused on building multi-day paid webinars for coaches, consultants and agencies to bring them more leads and more clients.

Our current clientele range from the biggest established business owners and content creators with 500k-1M followers each on Instagram, doing multiple 6 figures each.

Trial Period (First 30 Days)

Compensation: $2,000-$3,000/mo + performance % on all clients assigned

Your Role

You’ll be the go-to person for paid traffic implementation.

Working directly with clients and supported by the team, your job is to:

• Launch, monitor, and optimize client ad campaigns
• Coordinate creative and copy production with internal team
• Analyze performance data and adjust budgets, audiences, and creatives
• Identify bottlenecks early and elevate to strategy or offer teams when needed

You are both an executor and a problem-solver, this is not just a media buying role where you're pushing buttons in Meta Ads Manager, you're accountable for outcomes, not just execution.

You’ll drive launches, cut CPLs, and support clients in hitting ROI within 30–40 days of onboarding.

Key Responsibilities

• Build and launch Meta ad campaigns for clients
• Coordinate creative and copy production
• Monitor daily ad performance (CPL, CTR, CPM, call cost, ROAS)
• Run weekly tests on audiences, creatives, and placements
• Identify and flag issues early (low CTR, low lead quality, etc.)
• Report results in Airtable and internal syncs
• Collaborate closely with CSMs and performance strategists to align ad performance with ROI goals
• Have 2–4+ years running Meta campaigns (bonus: coaching, B2B, or info product experience)
• Can manage multiple dozens of clients simultaneously with clear priorities
• Know how to optimize for CPL, CAC, and ROAS, not just CTR
• Can analyze data and confidently explain what’s working, why, and what to test next
• Work well with designers and copywriters (direction, not just requests)
• Have experience with Meta Ads Manager, Airtable, ClickUp, and Discord.
• Are proactive, solution-oriented, and team-aligned

Performance Targets

• Launch Speed: Ads live within 48 hours of copy + creative handoff
• Client Launch Cycle: Campaigns launched within 7 days of onboarding call
• CPL Benchmark: <$20 for Meta lead gen campaigns (flexible by niche)
• Cost per Booked Call: ≤$100 target range (varies by client)
• ROAS: Maintain ≥2.5x ROAS across optimized campaigns (where sales data is available)
• Weekly Testing: Minimum of 2 tests/week on creative or targeting
• Issue Flagging: All red flags (high CPL, low CTR, poor lead quality) escalated within 24 hours
• Client ROI Impact: Campaigns contribute to clients hitting ROI within 30–40 days