MarTech Operations Lead

Vacances Air Canada / Air Canada Vacations; Montreal (administrative region); On-site; CAD 90,000 - 130,000; Full time

Job summary

Air Canada Vacations is seeking a MarTech Operations Lead to drive the marketing technology ecosystem, with a focus on CDP operations, cross‑channel journeys, and governance. The role emphasizes training teams, ensuring secure and scalable use, and delivering connected customer experiences.

You will partner with Marketing, Data, IT and Operations to translate business needs into technical requirements, maintain documentation, and optimize platform health and performance.

Qualifications

• 3+ years in marketing technology CDP operations or multi-channel marketing automation.
• Hands-on experience with enterprise marketing automation or CDP platforms to build unified customer views.
• Experience with templating languages for dynamic content personalization and Regex.
• Excellence in documenting processes and writing user stories; cross-functional collaboration.
• Ability to train and guide non-technical users.
• Experience with JSON data models and CDP-CRM integrations; governance awareness.
• Familiarity with governance frameworks and privacy laws (Quebec/Canada) is a plus.
• Bilingual written and spoken (English/French).

Responsibilities

• Own in-platform configuration and orchestration, building cross-channel customer journeys based on strategy defined with channel managers and marketing team.
• Ensure journeys optimized for performance, scalability, and personalization; avoid overlap with other initiatives.
• Maintain documentation of all journeys, workflows, and logic.
• Monitor platform health, troubleshoot issues, and implement fixes or enhancements.
• Build and maintain operational processes and best practices for internal stakeholders.
• Serve as power user, providing training, onboarding, and ongoing support to teams.
• Oversee day-to-day platform administration, including access governance, user management, and tagging frameworks.
• Maintain data hygiene and governance alignment; ensure secure handling of customer data.
• Identify opportunities to improve efficiency, automation, and standardization across customer experience and Martech operations.
• Support product manager in translating business requirements into technical specs for roadmaps.
• Collaborate with Marketing, Data, Operations and IT for timely delivery of use cases.
• Support compliance and data governance.

Skills

Marketing CDP operations

Multi-channel marketing automation

templating languages (Jinja2, Liquid,

Regex

Documentation & user stories

Train non-technical users

JSON data models

CDP-CRM integration

Governance & privacy

Bilingual (English/French)

Tools

Jinja2

Liquid

AMPscript

Job description

WHAT YOU'LL BE DOING

Reporting to the Manager, Product Martech, the MarTech Operations Lead is responsible for driving the operational excellence and day‑to‑day management of our marketing technology ecosystem. This role sits at the heart of our CDP capability, ensuring our platform, processes, and activation journeys are well-designed, efficiently implemented, consistently optimized and deliver connected customer experiences.

In addition to supporting platform operations, this role helps connect teams, tools and processes by enabling smooth workflows and promoting effective use of our platform. As a power user, this person will champion best practices, train internal teams, and reinforce privacy and governance to ensure secure, scalable, and high-quality use of our tool.

Responsibilities

• Own in-platform configuration and orchestration, building cross-channel customer journeys based on strategy defined with channel managers and marketing team.
• Ensure journeys are optimized for performance, scalability, and personalization and that they do not overlap with other initiatives.
• Maintain documentation of all journeys, workflows, and associated logic.
• Monitor platform health, troubleshoot issues, and implement fixes or enhancements as needed.
• Build and maintain operational processes and best practices for all internal stakeholders.
• Serve as power user, providing training, onboarding, and ongoing support to teams.
• Oversee day-to-day platform administration, including access governance, user management, field and attribute configuration, naming conventions, and tagging frameworks.
• Maintain data hygiene and alignment with governance standards.
• Identify opportunities to enhance efficiency, automation, and standardization across the customer experience and Martech operations.
• Support the product manager in gathering business requirements from channel managers and translate into technical requirements for either internal or vendor roadmaps.
• Collaborate closely with Marketing, Data, Operations and IT to ensure effective and timely delivery of various use cases.
• Support compliance and data governance to ensure proper handling of customer data.

WHAT YOU BRING TO THE TEAM

• 3+ years years of experience in marketing technology CDP operations, or multi-channel marketing automation.
• Hands‑on experience with enterprise marketing automation or CDP platforms to build unified customer views, advanced audience segmentation and cross‑channel journeys.
• Experience with templating languages (e.g. Jinja2, Liquid, or AMPscript) for dynamic content personalization and Regex
• Excellence in documenting processes, writing user stories, and collaborating cross‑functionally.
• Ability to train and guide non‑technical users.
• Experience with data models, field architecture (JSON), and integration between CDP, marketing automation and CRM systems, an asset
• Familiarity with governance frameworks and Quebec and Canada privacy laws, an asset
• Bilingual written and spoken