MarTech Delivery Lead: Salesforce & Personalization

Havas CX Canada; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Job summary

Enverta Digital, now part of Havas CX Canada, seeks a hands-on Marketing Technology Director to lead client-facing MarTech delivery from Toronto. You will drive platform configuration, QA, and cross-platform integration, guiding a small pod and coordinating work with architects and product owners.

The role requires 5+ years in MarTech, strong Salesforce/Data Cloud experience, and ability to translate requirements into concrete configurations and documentation. On-site in Toronto 1–2 days/week.

Qualifications

• 5+ years of experience in MarTech, Salesforce, CRM, marketing automation, loyalty, or technical consulting.
• Hands-on experience implementing or supporting platforms such as Salesforce Data Cloud, Salesforce Marketing Cloud / Engagement, Salesforce Loyalty Management, Adobe Journey Optimizer, Braze, or similar technologies.
• Strong practical understanding of MarTech platform configuration, segmentation, personalization, customer journeys, campaign activation, and platform QA.

Responsibilities

• Act as the hands-on technical lead within a client-facing MarTech solutioning pod.
• Lead platform configuration, implementation support, troubleshooting, QA, and delivery coordination across customer engagement platforms.
• Work across platforms such as Salesforce Data Cloud, Salesforce Loyalty Management, SFMC / Salesforce Engagement, Adobe Journey Optimizer, Braze, and related MarTech systems.
• Translate architecture direction into detailed requirements, platform configurations, implementation plans, and delivery-ready documentation.
• Support segmentation, personalization, customer journeys, campaign logic, activation workflows, consent handling, and loyalty use cases.
• Use SQL for data validation, campaign QA, count reconciliation, troubleshooting, and segmentation logic.
• Create and review user stories, acceptance criteria, data mappings, platform requirements, technical specifications, QA scenarios, and solution documentation.
• Coordinate day-to-day technical delivery across a small team or pod of 1-5 people.
• Triage implementation issues, document defects, and drive resolution with developers, QA, campaign teams, and platform specialists.
• Support campaign readiness and operational handoff through platform QA, data checks, integration testing, and validation activities.
• Identify delivery risks across data quality, segmentation logic, platform limitations, privacy, consent, integration complexity, and operational readiness.
• Participate in client workshops and onsite working sessions in Toronto 1-2 days per week.

Skills

MarTech

Salesforce

CRM

Marketing Automation

Customer Engagement

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Adobe Journey Optimizer

Braze

Snowflake

Job description

Enverta Digital, now part of Havas CX Canada, seeks a hands-on Marketing Technology Director to lead client-facing MarTech delivery from Toronto. You will drive platform configuration, QA, and cross-platform integration, guiding a small pod and coordinating work with architects and product owners.

The role requires 5+ years in MarTech, strong Salesforce/Data Cloud experience, and ability to translate requirements into concrete configurations and documentation. On-site in Toronto 1–2 days/week.