MarTech Activation Specialist - Hybrid

Manulife; Toronto; Hybrid; CAD 63,000 - 105,000; Full time

Job summary

Manulife is seeking a MarTech Activation Analyst to help modernize our marketing technology stack and scale personalization across digital experiences. You will validate intake, document requirements, and coordinate with delivery partners to ensure clear scope and realistic timelines.

You will work across marketing, data, and IT teams in a hybrid Toronto-based role, contributing to process improvement while delivering measurable outcomes for campaigns and customer journeys.

Qualifications

• 2-3 years' experience in a business analyst, marketing operations, or marketing coordination role.
• Strong organizational and project-management skills, with the ability to manage multiple concurrent requests and keep on top of shifting priorities and timelines.
• Excellent written and verbal communication, with the ability to translate business needs into clear, structured requirements.
• Comfort working across business and technical teams, coordinating between stakeholders and delivery partners.
• University or college degree in marketing, communications, business, or a related field of study.
• Skilled in MS Excel, MS PowerPoint, MS Word, and SharePoint.
• Familiarity with martech platforms (Adobe Experience Platform, Salesforce Marketing Cloud), tagging/analytics tools, or work-management tools (Workfront, Jira) an asset

Responsibilities

• Validate incoming business intake - confirming objectives, scope, and requirements are clear and complete before work proceeds
• Document business requirements and route requests to the appropriate delivery teams (M&I, Tagging, and activation)
• Coordinate effort scoping and delivery timelines with delivery partners, maintaining a realistic view of what can be delivered and when
• Maintain the request backlog as a single source of truth, keeping status, priorities, and timelines current and visible
• Support prioritization of requests in partnership with the Director and business leads
• Track requests through to delivery, proactively flagging risks, dependencies, and delays
• Contribute to process standardization and continuous improvement across the intake and activation workflow

Skills

Marketing analytics

Project management

Communication

Cross-functional collaboration

Martech platforms

Excel

PowerPoint

Word

SharePoint

Jira

Workfront

Education

University or college degree in marketing, communications, business, or related field

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Tagging tools

Jira

Workfront

Job description

Manulife is seeking a MarTech Activation Analyst to help modernize our marketing technology stack and scale personalization across digital experiences. You will validate intake, document requirements, and coordinate with delivery partners to ensure clear scope and realistic timelines.

You will work across marketing, data, and IT teams in a hybrid Toronto-based role, contributing to process improvement while delivering measurable outcomes for campaigns and customer journeys.