MarTech Activation & Personalization Leader

Manulife; Toronto; Hybrid; CAD 125,000 - 175,000; Full time

Job summary

Manulife is seeking a Director, MarTech Activation & Personalization to lead enterprise-scale transformation at the intersection of marketing, data and technology. You will shape strategy, roadmaps and delivery of journeys powering customer-centric experiences across digital channels.

You will guide cross-functional teams, drive platform adoption, and mentor partners to optimize personalization, automation, and experimentation for measurable business growth.

Qualifications

• 8+ years of proven experience leading digital transformation and marketing technology initiatives.
• Extensive knowledge of Adobe and Salesforce platforms (Adobe Experience Platform, Marketo, CJA, Target, AEM, Enterprise DAM; Salesforce Marketing Cloud; CRM).
• Demonstrated leadership of Agile teams and proficiency with project management tools (Workfront, JIRA, Confluence).
• Post-secondary degree in marketing, business, or technology.
• Exceptional communication, collaboration, and stakeholder engagement in matrixed environments.

Responsibilities

• Lead the execution of MarTech Activation and Personalization initiatives aligned to the roadmap with measurable outcomes.
• Drive adoption and change management of new platforms across marketing and business teams.
• Provide strategic consultation on personalization, automation, and experimentation to inform strategy and growth.
• Lead cross-functional Agile teams to design and launch digital marketing functionalities for omnichannel experiences.
• Mentor teams on data-driven decisioning, journey orchestration, and optimization practices.
• Oversee governance, timelines, and budgets to ensure marketing strategy alignment and value realization.
• Stay ahead of MarTech trends; recommend new technologies to elevate performance and customer experience.

Skills

Digital transformation

Adobe & Salesforce

Agile leadership

Stakeholder engagement

Cross-functional collaboration

Education

Post-secondary degree in marketing, business, or technology

Tools

Workfront

JIRA

Confluence

Job description

Manulife is seeking a Director, MarTech Activation & Personalization to lead enterprise-scale transformation at the intersection of marketing, data and technology. You will shape strategy, roadmaps and delivery of journeys powering customer-centric experiences across digital channels.

You will guide cross-functional teams, drive platform adoption, and mentor partners to optimize personalization, automation, and experimentation for measurable business growth.