MarTech Activation Analyst

Manulife Financial; Toronto; Hybrid; CAD 63,000 - 105,000; Full time

Job summary

Manulife Financial is seeking a dynamic MarTech Activation Analyst to help modernize our marketing technology stack and deliver personalized digital experiences.

Based in Toronto and operating in a hybrid setup, you will validate incoming requests, document requirements, and coordinate with cross-functional teams to drive timely delivery.

This role supports ongoing improvements across intake and activation workflows and requires strong collaboration with marketing, data, and IT partners.

Qualifications

• 2–3 years in a business analyst, marketing operations, or marketing coordination role.
• Strong organizational and project-management skills to manage multiple requests.
• Excellent written and verbal communication to translate needs into clear requirements.
• Comfort working across business and technical teams with stakeholders and delivery partners.
• University or college degree in marketing, communications, business, or related field.
• Proficiency in MS Excel, PowerPoint, Word, and SharePoint.
• Familiarity with martech platforms (Adobe Experience Platform, Salesforce Marketing Cloud), tagging/analytics tools, or Workfront/Jira is an asset.

Responsibilities

• Validate incoming business intake to confirm objectives and scope.
• Document requirements and route requests to delivery teams (M&I, Tagging, Activation).
• Coordinate scoping and timelines with delivery partners.
• Maintain the request backlog as a single source of truth.
• Support prioritization of requests with the Director and business leads.
• Track requests through delivery, flagging risks and delays.
• Contribute to process standardization and continuous improvement.

Skills

Business analysis

Marketing operations

Project management

Communication

Cross-functional collaboration

MS Excel

MS PowerPoint

SharePoint

MarTech platforms

Jira

Education

Marketing/Communications/Business degree

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Workfront

Jira

Job description

Manulife is on a journey to become a customer-focused digital leader. As we modernize our marketing technology (MarTech) stack and scale personalization, we are seeking a dynamic and detail-oriented MarTech Activation Analyst to join our team. This role is crucial in developing foundational capabilities and digital architecture that delivers differentiated and personalized digital experiences using best-in-case data and digital marketing platforms.

Position Responsibilities:

• Validate incoming business intake — confirming objectives, scope, and requirements are clear and complete before work proceeds

• Document business requirements and route requests to the appropriate delivery teams (M&I, Tagging, and activation)

• Coordinate effort scoping and delivery timelines with delivery partners, maintaining a realistic view of what can be delivered and when

• Maintain the request backlog as a single source of truth, keeping status, priorities, and timelines current and visible

• Support prioritization of requests in partnership with the Director and business leads

• Track requests through to delivery, proactively flagging risks, dependencies, and delays

• Contribute to process standardization and continuous improvement across the intake and activation workflow

Required Qualifications:

• 2 –3 years' experience in a business analyst, marketing operations, or marketing coordination role

• Strong organizational and project-management skills, with the ability to manage multiple concurrent requests and keep on top of shifting priorities and timelines

• Excellent written and verbal communication, with the ability to translate business needs into clear, structured requirements

• Comfort working across business and technical teams, coordinating between stakeholders and delivery partners

• University or college degree in marketing, communications, business, or a related field of study

• Skilled in MS Excel, MS PowerPoint, MS Word, and SharePoint

• Familiarity with martech platforms (Adobe Experience Platform, Salesforce Marketing Cloud), tagging/analytics tools, or work-management tools (Workfront, Jira) an asset

When you join our team:

• We’ll empower you to learn and grow the career you want

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words

• As part of our global team, we’ll support you in shaping the future you want to see

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$62,850.00 CAD - $104,750.00 CAD

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.