Personalization & Experimentation Specialist

Manulife

Toronto

Hybrid

CAD 63,000 - 105,000

Full time

3 days ago

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Benefits offered by this job

Hybrid work

Competitive compensation

Incentive programs

Job summary

Manulife in Toronto is seeking a Personalization & Experimentation Analyst to build, launch, and manage personalization and testing experiences across digital channels using Adobe Target. You will work closely with Marketing, Analytics, UX and Product teams to configure and execute A/B tests, XT activities, and other optimization initiatives.

This hands-on role emphasizes activity setup, campaign delivery, QA, and ongoing optimization.

Qualifications

2–3+ years of experience with Adobe Target or similar platforms (Optimizely, VWO, Dynamic Yield).
Experience with Adobe Analytics and Adobe Experience Manager is a plus.
Strong understanding of digital marketing, personalization, and conversion optimization.
Excellent communication and stakeholder management skills.

Responsibilities

Build and launch A/B tests, XT activities, and multivariate tests in Adobe Target.
Configure audiences, goals, schedules, and reporting based on business requirements.
Set up content, offers, and experience variations within Adobe Target.
Ensure correct implementation and alignment with designs and targeting rules.
Collaborate with Marketing, UX, Analytics, Product, and Technology to support personalization initiatives.