Marketing Strategist (Temporary)

Northern Alberta Institute of Technology; Canada; Hybrid; CAD 87,000 - 115,000; Full time

Benefits offered by this job

Flexible work arrangements

Comprehensive benefits

Excellent vacation time

Job summary

NAIT is seeking a Marketing Strategy Lead to drive strategic marketing initiatives, oversee campaigns, and partner with cross-functional teams to deliver integrated programs for prospective students and industry clients.

You will lead digital and traditional marketing efforts, manage budgets, and leverage data to optimize ROI, while supporting a flexible, Canada-based work arrangement.

Qualifications

• Bachelor’s degree or diploma in business, marketing, communications or a related field.
• A combination of marketing experience and education will be considered.
• Minimum 5 years of marketing and advertising experience across multiple platforms.
• Experience developing and executing multi-touch marketing campaigns (digital, social, email, OOH, print, audio).
• Experience setting up paid advertising on Google, Facebook, LinkedIn, and Instagram.
• Experience with Google search and display ads.
• Experience creating engaging email marketing campaigns.
• Experience or knowledge of SEO best practices.
• Google Ads Certifications is an asset.
• Knowledge of Agile Methodology is an asset.

Responsibilities

• Provide strategic marketing counsel and identify opportunities for clients.
• Lead cross-functional teams; act as SME within Marketing and Communications.
• Audit strategies; define audiences, messages, and objectives.
• Develop integrated marketing and lead generation programs.
• Manage budgets and monitor ROI across campaigns.
• Lead execution of digital marketing plans (display, SEM/SEO, social, email, content).
• Coordinate with external media partner for traditional marketing tactics.
• Analyze data and deliver insights to stakeholders; optimize campaigns.

Skills

Project management

Client management

Cross-functional teams

Paid & automated campaigns

Content marketing

Email marketing

Audience personalization

Communication

Privacy basics

Strategic thinking

Education

Bachelor’s degree or diploma in business, marketing, communications or related field

Tools

Google Ads

Facebook/LinkedIn/Instagram ads

Job description

About the Opportunity

This is a temporary position ending on or before April 14, 2028 with the possibility of extension.

Key Responsibilities

• Strategy Development, Project Planning, and Client Management Provides strategic marketing counsel, including identifying opportunities, analyzing challenges and seeking creative solutions.
• Become a member of the client’s leadership team and be the SME within the Marketing and Communications Department for the client area.
• Decipher business challenges/opportunities and advising on the marketing solution/strategy and considering brand and reputation risks in the external environment.
• Work closely with internal clients to build integrated marketing and lead generation programs to support existing and new opportunities.
• Audit current marketing strategies and work with clients to identify target audiences, objectives, key messages and uses best practice to achieve strategic marketing goals.
• Leverage existing data and information on personas, customer journeys and segmenting target audiences in order to deliver personalized marketing and brand experiences.
• Operate with a design-thinking mindset, put yourself in the shoes of our students, customers and end-users in order to engage them seamlessly across all marketing touch points.
• Seek, analyze and apply market research to inform projects and campaigns.
• Identifies opportunities across paid, earned and owned media that support NAIT's business goals Write strategic marketing plans, identifying trends to ensure competitive positioning.
• Manage project and marketing budgets effectively.

Execution and Optimization

Lead the execution of digital marketing plans, leveraging the power of automation and AI across various platforms for: display and programmatic advertising, search (SEM, SEO), social media marketing, email marketing, and content marketing.

Coordinate with our external media buying partner in the execution of traditional marketing tactics that include out-of-home advertising (billboards, transit, etc.), print, radio, and audio.

Coordinate and bring together cross-functional teams as needed.

Work closely with web, brand and communications colleagues, to maintain quality control and ensure projects are delivered on time and on budget.

Critically analyze and optimize digital marketing campaigns and strategies to ensure budgets are spent to maximize ROI, target audiences are reached, and measurable impact on goals is achieved.

Leverage data to deliver precision marketing to maximize audience engagement.

Copyright and edit for a variety of media including email marketing, promotional materials and advertising.

Frequently and consistently review in-market campaigns to optimize performance.

Reporting and Analysis

Monitor and deliver real time insights into opportunities that improve our KPIs (leads, conversions, add to carts, application submissions, etc.), inform new marketing processes, and optimize digital operations.

Demonstrate expertise in data and analytics using tools like Google Data Studio, Google Analytics, and native social media platforms to access, prioritize, analyze, and visualize data for actionable insights.

Shares findings with multiple stakeholders and uses information in making data-driven recommendations.

Skills & Abilities

• Demonstrated ability to project manage complex initiatives and maintain strong, positive partnerships with internal and external stakeholders.
• Strong business acumen and ability to gather information, analyze problems, and advise on potential solutions.
• Demonstrated ability to work closely with clients and manage multiple projects end-to-end.
• Coordinate the formation of cross-functional teams and lead them to complete projects.
• Demonstrated experience setting up paid and automated digital marketing campaigns for prospective student and customer acquisition with a clear understanding of content marketing and inbound marketing.
• Ability to copyright and create content across a variety of mediums including promotional materials, webpages, advertising assets, and email marketing.
• Create content with an audience-centric mindset and be able to deliver key messages in a clear and concise manner that will resonate with target audiences.
• Experience using personalization, behavioral data and customer segmentation for marketing strategies.
• Be a fast learner with great verbal and written communication skills.
• Strong foundational understanding of privacy legislation and cybersecurity.

Qualifications

• Bachelor’s degree or diploma in business, marketing, communications or a related field.
• A combination of marketing experience and education will be considered.
• Minimum 5 years of marketing and advertising experience, with experience developing and executing strategic marketing plans across a variety of platforms.
• Experience developing and executing multi-touch marketing campaigns with a marketing mix of digital, social, email marketing, out-of-home, print, and audio.
• Experience setting up paid advertising campaigns on platforms such as Google, Facebook, LinkedIn, and Instagram.
• Experience with setting up Google search and display ads.
• Experience with creating engaging and effective email marketing campaigns.
• Experience or knowledge of SEO best practices.
• Google Ads Certifications is an asset.
• Knowledge of Agile Methodology is an asset.

Remuneration

Refer to salary range noted on posting, plus a comprehensive benefits package.

The compensation range for this job posting is : $86,686.95 - $114,845.29

Applicants with education credentials earned outside of Canada should have their credentials evaluated by a recognized agency in Canada - Foreign Credential Validation against Canadian Standards - Canada.ca.

NAIT is committed to a transparent, fair, and human-centered hiring experience.

All candidates are assessed directly by our recruitment and hiring teams.

About NAIT

We are known as one of Alberta’s top employers. Being part of a community that makes a difference in the lives of students, staff, industry clients and partners, NAIT’s culture reflects our shared values of respect, collaboration, celebration, creativity, and accountability. People are what make NAIT great, and we prioritize the employee experience.

• health and wellness
• work-life balance
• recognition
• professional and personal growth
• excellent vacation time
• paid time off between Christmas and New Year’s

NAIT supports a flexible work environment, enabling staff to request approval for on-campus, off-site, or hybrid work arrangements based on the nature of the role. Please note that remote positions require employees to reside within Canada.

NAIT is committed to fostering a safe environment that supports equity and cultivates inclusion through our Centre for Community and Belonging (CCB). We are a proud partner of the Canadian Centre for Diversity and Inclusion.

While we encourage all qualified applicants to apply, only those being considered will be contacted.

If you require any assistance or accommodations please connect with us at [e-mail].

We're glad you're here. At NAIT, our people help shape careers, industries, and communities. Whether you're launching your career or bringing valuable experience, you'll find opportunities to learn, grow, and make a real impact.

People make NAIT Great - and at NAIT, people truly matter. We're committed to creating a workplace that fuels passion, values inclusion, supports wellbeing, and encourages continuous growth. Our culture is grounded in respect, collaboration, creativity, celebration, and accountability. When you join NAIT, you become part of a community dedicated to making a meaningful difference for students, colleagues, industry partners, and the broader community.

If you're looking for purposeful work in a supportive environment, we'd love to meet you.