Marketing Strategist (Temporary)

NAIT (Northern Alberta Institute of Technology); Edmonton; Hybrid; CAD 87,000 - 115,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

NAIT (Northern Alberta Institute of Technology) seeks a senior marketing professional to lead strategic marketing initiatives, drive lead generation, and optimize digital campaigns. The role collaborates with clients and cross-functional teams to deliver integrated marketing programs that align with business goals.

The position requires 5+ years in marketing, experience with multi-channel campaigns, and a strong analytics mindset.

Qualifications

• Minimum 5 years of marketing and advertising experience across multiple platforms.
• A combination of marketing experience and education will be considered.
• Experience developing and executing multi-touch campaigns (digital, social, email, OOH, print, audio).
• Experience setting up paid advertising campaigns on Google, Facebook, LinkedIn and Instagram.
• Experience with Google search and display ads and SEO best practices.
• Google Ads Certifications is an asset; Agile Methodology is an asset.

Responsibilities

• Provide strategic marketing counsel and act as SME in Marketing and Communications for client area.
• Identify opportunities, analyze challenges, and advise on marketing solutions and risks.
• Lead integrated marketing and lead generation programs with internal clients.
• Audit strategies, identify audiences, objectives and key messages for campaigns.
• Leverage personas, journeys and segmentation to deliver personalized experiences.
• Lead digital marketing execution across display, SEM/SEO, social, email, and content.
• Coordinate with media buying partners for traditional tactics (OOH, print, radio).
• Monitor campaigns, analyze ROI, and optimize budgets and targets.

Skills

Project management

Business acumen

Client management

Paid media campaigns

Content marketing

Inbound marketing

Content creation

Personalization

Segmentation

Communication skills

Privacy & cybersecurity

Education

Bachelor’s degree in business/marketing

Tools

Google Data Studio

Google Analytics

Google Ads

Job description

Ready to start your next chapter with NAIT?

At NAIT, we’re passionate about building a team of talented, dedicated professionals who share our commitment to excellence and innovation. Your skills and experience can shape the future of education and make a real impact in our community.

If this opportunity feels like the right fit for you, we encourage you to apply and join us in creating a brighter future - together.

Important Application Deadline Notice

Applications must be submitted by 11:59pm MST on the day before the posting end date shown above, as Workday automatically closes postings at that time.

Internal NAIT Employees

Current NAIT employees are welcome to apply for this opportunity. To be considered, please submit your application through the NAIT Jobs Hub rather than the external career site.

About The Opportunity

This is a temporary position ending on or before April 14, 2028 with the possibility of extension.

Key Responsibilities

• Provides strategic marketing counsel, including identifying opportunities, analyzing challenges and seeking creative solutions. Become a member of the client’s leadership team and be the SME within the Marketing and Communications Department for the client area.
• Decipher business challenges/opportunities and advising on the marketing solution/strategy and considering brand and reputation risks in the external environment.
• Work closely with internal clients to build integrated marketing and lead generation programs to support existing and new opportunities.
• Audit current marketing strategies and work with clients to identify target audiences, objectives, key messages and uses best practice to achieve strategic marketing goals.
• Leverage existing data and information on personas, customer journeys and segmenting target audiences in order to deliver personalized marketing and brand experiences.
• Operate with a design-thinking mindset, put yourself in the shoes of our students, customers and end-users in order to engage them seamlessly across all marketing touch points.
• Seek, analyze and apply market research to inform projects and campaigns.
• Identifies opportunities across paid, earned and owned media that support NAIT's business goals
• Write strategic marketing plans, identifying trends to ensure competitive positioning.
• Manage project and marketing budgets effectively

Execution and Optimization

• Lead the execution of digital marketing plans, leveraging the power of automation and AI across various platforms for: display and programmatic advertising, search (SEM, SEO), social media marketing, email marketing, and content marketing.
• Coordinate with our external media buying partner in the execution of traditional marketing tactics that include out-of-home advertising (billboards, transit, etc.), print, radio, and audio.
• Coordinate and bring together cross-functional teams as needed. Work closely with web, brand and communications colleagues, to maintain quality control and ensure projects are delivered on time and on budget.
• Critically analyze and optimize digital marketing campaigns and strategies to ensure budgets are spent to maximize ROI, target audiences are reached, and measurable impact on goals is achieved.
• Leverage data to deliver precision marketing to maximize audience engagement.
• Copyright and edit for a variety of media including email marketing, promotional materials and advertising.
• Frequently and consistently review in-market campaigns to optimize performance.

Reporting and Analysis

• Monitor and deliver real time insights into opportunities that improve our KPIs (leads, conversions, add to carts, application submissions, etc.), inform new marketing processes, and optimize digital operations.
• Demonstrate expertise in data and analytics using tools like Google Data Studio, Google Analytics, and native social media platforms to access, prioritize, analyze, and visualize data for actionable insights.
• Shares findings with multiple stakeholders and uses information in making data-driven recommendations.

Skills & Abilities

• Demonstrated ability to project manage complex initiatives and maintain strong, positive partnerships with internal and external stakeholders.
• Strong business acumen and ability to gather information, analyze problems, and advise on potential solutions.
• Demonstrated ability to work closely with clients and manage multiple projects end-to-end. Coordinate the formation of cross-functional teams and lead them to complete projects.
• Demonstrated experience setting up paid and automated digital marketing campaigns for prospective student and customer acquisition with a clear understanding of content marketing and inbound marketing.
• Ability to copyright and create content across a variety of mediums including promotional materials, webpages, advertising assets, and email marketing. Create content with an audience-centric mindset and be able to deliver key messages in a clear and concise manner that will resonate with target audiences.
• Experience using personalization, behavioral data and customer segmentation for marketing strategies.
• Be a fast learner with great verbal and written communication skills.
• Strong foundational understanding of privacy legislation and cybersecurity.

Qualifications

• Bachelor’s degree or diploma in business, marketing, communications or a related field. A combination of marketing experience and education will be considered.
• Minimum 5 years of marketing and advertising experience, with experience developing and executing strategic marketing plans across a variety of platforms.
• Experience developing and executing multi-touch marketing campaigns with a marketing mix of digital, social, email marketing, out-of-home, print, and audio.
• Experience setting up paid advertising campaigns on platforms such as Google, Facebook, LinkedIn, and Instagram.
• Experience with setting up Google search and display ads.
• Experience with creating engaging and effective email marketing campaigns.
• Experience or knowledge of SEO best practices.
• Google Ads Certifications is an asset.
• Knowledge of Agile Methodology is an asset

Remuneration: Refer to salary range noted on posting, plus a comprehensive benefits package.

The compensation range for this job posting is : $86,686.95 - $114,845.29

Applicants with education credentials earned outside of Canada should have their credentials evaluated by a recognized agency in Canada - Foreign Credential Validation against Canadian Standards - Canada.ca.

NAIT is committed to a transparent, fair, and human-centered hiring experience. All candidates are assessed directly by our recruitment and hiring teams.

About NAIT

We are known as one of Alberta’s top employers. Being part of a community that makes a difference in the lives of students, staff, industry clients and partners, NAIT’s culture reflects our shared values of respect, collaboration, celebration, creativity, and accountability. People are what make NAIT great, and we prioritize the employee experience. For eligible positions, we offer benefits and unique perks focusing on health and wellness, work-life balance, recognition, and professional and personal growth. In addition to excellent vacation time, eligible employees receive paid time off between Christmas and New Year’s.

NAIT supports a flexible work environment, enabling staff to request approval for on-campus, off-site, or hybrid work arrangements based on the nature of the role. Please note that remote positions require employees to reside within Canada.

NAIT is committed to fostering a safe environment that supports equity and cultivates inclusion through our Centre for Community and Belonging (CCB). We are a proud partner of the Canadian Centre for Diversity and Inclusion. While we encourage all qualified applicants to apply, only those being considered will be contacted. If you require any assistance or accommodations please connect with us at [e-mail].