Marketing Strategist (Temporary) at NAIT — Edmonton

Culture Alberta; Edmonton; Hybrid; CAD 87,000 - 115,000; Full time

Job summary

NAIT is seeking a Marketing Manager to lead strategic marketing initiatives and drive growth across multiple channels. You will act as the subject-matter expert for the Marketing and Communications team, shaping campaigns for prospective students and partners.

You will develop plans, oversee budgets, partner with web, brand and communications teams, and analyze data using Analytics and Data Studio to improve KPIs and ROI.

Qualifications

• Bachelor’s degree or diploma in business, marketing, communications or a related field.
• Minimum 5 years of marketing and advertising experience across multiple platforms.
• Experience developing and executing multi-touch marketing campaigns (digital, social, email, out-of-home, print, audio).
• Experience setting up paid advertising campaigns on Google, Facebook, LinkedIn and Instagram.
• Experience with Google search and display ads; strong email marketing capabilities.
• Knowledge of SEO best practices; Google Ads Certification is an asset.

Responsibilities

• Provide strategic marketing counsel and act as SME within Marketing and Communications.
• Audit and identify target audiences, objectives, messages and best practices for campaigns.
• Develop and manage integrated marketing programs for lead generation and student acquisition.
• Lead digital marketing execution including display, SEM, SEO, social, email and content marketing.
• Coordinate with external media partners and internal teams to deliver on time and budget.
• Monitor campaigns, analyze ROI, optimize performance and deliver data-driven insights.

Skills

Project management

Business acumen

Client management

Digital marketing campaigns

Content marketing

Audience segmentation

Verbal and written communication

Privacy and cybersecurity basics

Education

Bachelor’s degree or diploma in business/marketing/communications

Tools

Google Ads

Google Analytics

Google Data Studio

LinkedIn

Job description

Ready to start your next chapter with NAIT?

At NAIT, we’re passionate about building a team of talented, dedicated professionals who share our commitment to excellence and innovation. Your skills and experience can shape the future of education and make a real impact in our community.

Important Application Deadline Notice

Applications must be submitted by 11:59pm MST on the day before the posting end date shown above, as Workday automatically closes postings at that time.

Internal NAIT Employees

Current NAIT employees are welcome to apply for this opportunity.

About the Opportunity

This is a temporary position ending on or before April 14, 2028 with the possibility of extension.

Key Responsibilities:
Strategy Development, Project Planning, and Client Management

• Provides strategic marketing counsel, including identifying opportunities, analyzing challenges and seeking creative solutions. Become a member of the client’s leadership team and be the SME within the Marketing and Communications Department for the client area.
• Decipher business challenges/opportunities and advising on the marketing solution/strategy and considering brand and reputation risks in the external environment.
• Work closely with internal clients to build integrated marketing and lead generation programs to support existing and new opportunities.
• Audit current marketing strategies and work with clients to identify target audiences, objectives, key messages and uses best practice to achieve strategic marketing goals.
• Leverage existing data and information on personas, customer journeys and segmenting target audiences in order to deliver personalized marketing and brand experiences.
• Operate with a design-thinking mindset, put yourself in the shoes of our students, customers and end-users in order to engage them seamlessly across all marketing touch points.
• Seek, analyze and apply market research to inform projects and campaigns.
• Identifies opportunities across paid, earned and owned media that support NAIT's business goals
• Write strategic marketing plans, identifying trends to ensure competitive positioning.
• Manage project and marketing budgets effectively
  

Execution and Optimization

• Lead the execution of digital marketing plans, leveraging the power of automation and AI across various platforms for: display and programmatic advertising, search (SEM, SEO), social media marketing, email marketing, and content marketing.
• Coordinate with our external media buying partner in the execution of traditional marketing tactics that include out-of-home advertising (billboards, transit, etc.), print, radio, and audio.
• Coordinate and bring together cross-functional teams as needed. Work closely with web, brand and communications colleagues, to maintain quality control and ensure projects are delivered on time and on budget.
• Critically analyze and optimize digital marketing campaigns and strategies to ensure budgets are spent to maximize ROI, target audiences are reached, and measurable impact on goals is achieved.
• Leverage data to deliver precision marketing to maximize audience engagement.
• Copyright and edit for a variety of media including email marketing, promotional materials and advertising.
• Frequently and consistently review in-market campaigns to optimize performance.
  

Reporting and Analysis

• Monitor and deliver real time insights into opportunities that improve our KPIs (leads, conversions, add to carts, application submissions, etc.), inform new marketing processes, and optimize digital operations.
• Demonstrate expertise in data and analytics using tools like Google Data Studio, Google Analytics, and native social media platforms to access, prioritize, analyze, and visualize data for actionable insights.
• Shares findings with multiple stakeholders and uses information in making data-driven recommendations.

Skills & Abilities

• Demonstrated ability to project manage complex initiatives and maintain strong, positive partnerships with internal and external stakeholders.
• Strong business acumen and ability to gather information, analyze problems, and advise on potential solutions.
• Demonstrated ability to work closely with clients and manage multiple projects end-to-end. Coordinate the formation of cross-functional teams and lead them to complete projects.
• Demonstrated experience setting up paid and automated digital marketing campaigns for prospective student and customer acquisition with a clear understanding of content marketing and inbound marketing.
• Ability to copyright and create content across a variety of mediums including promotional materials, webpages, advertising assets, and email marketing. Create content with an audience-centric mindset and be able to deliver key messages in a clear and concise manner that will resonate with target audiences.
• Experience using personalization, behavioral data and customer segmentation for marketing strategies.
• Be a fast learner with great verbal and written communication skills.
• Strong foundational understanding of privacy legislation and cybersecurity.

Qualifications

• Bachelor’s degree or diploma in business, marketing, communications or a related field. A combination of marketing experience and education will be considered.
• Minimum 5 years of marketing and advertising experience, with experience developing and executing strategic marketing plans across a variety of platforms.
• Experience developing and executing multi-touch marketing campaigns with a marketing mix of digital, social, email marketing, out-of-home, print, and audio.
• Experience setting up paid advertising campaigns on platforms such as Google, Facebook, LinkedIn, and Instagram.
• Experience with setting up Google search and display ads.
• Experience with creating engaging and effective email marketing campaigns.
• Experience or knowledge of SEO best practices.
• Google Ads Certifications is an asset.
• Knowledge of Agile Methodology is an asset
  

Remuneration: Refer to salary range noted on posting, plus a comprehensive benefits package.

The compensation range for this job posting is : $86,686.95 - $114,845.29

Applicants with education credentials earned outside of Canada should have their credentials evaluated by a recognized agency in Canada - Foreign Credential Validation against Canadian Standards - Canada.ca.

NAIT is committed to a transparent, fair, and human-centered hiring experience. All candidates are assessed directly by our recruitment and hiring teams.

About NAIT

We are known as one of Alberta’s top employers. Being part of a community that makes a difference in the lives of students, staff, industry clients and partners, NAIT’s culture reflects our shared values of respect, collaboration, celebration, creativity, and accountability.

People are what make NAIT great, and we prioritize the employee experience. For eligible positions, we offer benefits and unique perks focusing on health and wellness, work-life balance, recognition, and professional and personal growth. In addition to excellent vacation time, eligible employees receive paid time off between Christmas and New Year’s.

NAIT supports a flexible work environment, enabling staff to request approval for on-campus, off-site, or hybrid work arrangements based on the nature of the role. Please note that remote positions require employees to reside within Canada.

NAIT is committed to fostering a safe environment that supports equity and cultivates inclusion through our Centre for Community and Belonging (CCB). We are a proud partner of the Canadian Centre for Diversity and Inclusion. While we encourage all qualified applicants to apply, only those being considered will be contacted. If you require any assistance or accommodations please connect with us at [e-mail].