Marketing Strategist

Fireworkhq; Old Toronto; On-site; CAD 70,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Marketing Strategist, where you'll play a pivotal role in executing innovative marketing initiatives. This exciting position involves collaborating with a diverse team to enhance customer engagement through digital marketing, content creation, and strategic analysis. With a focus on driving growth and optimizing brand positioning, you will have the opportunity to make a significant impact on business goals in a dynamic startup environment. If you're ready to take your marketing career to the next level and thrive in a collaborative setting, this role is the perfect fit for you.

Qualifications

• 2+ years in a marketing role focused on go-to-market or product marketing.
• Strong analytical and communication skills are essential.

Responsibilities

• Execute marketing strategy targeting key customer segments.
• Plan and measure multi-channel marketing campaigns for lead generation.
• Support SEO strategies to improve search rankings and website traffic.

Skills

Digital Marketing

Content Creation

SEO Strategies

Analytical Skills

Communication Skills

Marketing Tools (HubSpot, Salesforce)

Education

Bachelor's Degree

Tools

HubSpot

Salesforce

Monday

Smartsheets

Job description

About Firework

Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are customer-centric and inspired to win together offering total solutions with endless possibilities to help our customers increase purchases and conversions using the power of video. At the heart, we are a global and diverse team of “SuperSpark” creators, entrepreneurs, life-long learners, and data geeks driven by the future of authenticity to transform commerce. Firework has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2. Come reimagine the online customer experience with us.

Summary

As Marketing Strategist, you’ll have a critical role in supporting and executing various marketing initiatives to drive growth. With exceptional attention to detail, strong organizational abilities, and excellent communication skills, you'll partner with other members of the marketing team along with product, sales, and customer success to support go-to-market efforts. From digital marketing to content creation, product marketing to brand positioning, this is an exciting role that will offer the opportunity to make a daily impact on our business goals.

What you’ll be doing

• Work with marketing and other key stakeholders to execute our overall marketing strategy, targeting key customer segments, and identifying high-impact marketing opportunities.
• Plan, execute, optimize, and measure multi-channel marketing campaigns (including digital, content, social media, and email marketing) to drive lead generation and customer acquisition.
• Collaborate with internal resources to create high-volume engaging long and short form content, including blog posts, whitepapers, case studies, webinars, and social media posts.
• Support and execute SEO strategies to improve organic search rankings and drive website traffic, while managing SEO campaigns to generate leads.
• Support Product Marketing objectives to help shape the brand positioning and value proposition that resonates with target audiences.
• Track and analyze performance of GTM initiatives, providing regular reports on key metrics such as customer acquisition cost, lifetime value, and market penetration.

We’ll be excited if you have

• Bachelor's degree.
• 2+ years of experience in a marketing generalist role focused on go-to-market, product marketing, or sales enablement, preferably in a SaaS startup environment.
• Excellent communication skills (reading, writing, presenting).
• Strong analytical skills to assess market data and provide insights but also creative and innovative in devising creative solutions.
• Familiarity with marketing tools (HubSpot, Salesforce, Monday, Smartsheets).
• Thrives in a scrappy startup environment with a team-first approach.

As a hybrid office-centric company, we are looking for candidates in Toronto, Canada. Candidates outside the location are encouraged to apply though must be willing to relocate.

The following represents the expected range of compensation for this role: The estimated pay range for this role is CAD$70,000-80,000. Other factors that impact compensation may include stock options. The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. Candidates may receive more information from the talent partner.

Don’t hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.