Marketing Specialist - Used Equipment

Brandt Corporate Services Ltd; Regina; On-site; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive wages

Continuous learning

Advancement opportunities

Benefits package

RRSP pension

Job summary

Brandt Corporate Services Ltd in Regina, SK is seeking a Marketing Specialist - Used Equipment to oversee marketing for Construction, Forestry, Material Handling, Truck & Trailer, and Agriculture divisions, focusing on online inventory advertising.

The role reports to the Manager of Used Equipment Marketing and involves business intelligence tasks, creating reports to improve the sales and marketing strategy of used equipment. This is a temporary position.

Qualifications

• Demonstrated communication, organization, collaboration, time management and project management skills are required.
• Experience marketing, advertising, or selling used equipment is preferred.
• Ability to juggle multiple projects while staying organized with sharp attention to detail.
• Strong listening, negotiation, verbal, and written communication skills.
• Experience with construction, forestry, or agriculture machinery is preferred.

Responsibilities

• Maintain used equipment inventory: update inventory apps/websites daily, add/change/remove listings promptly, and ensure pricing accuracy.
• Maintain listing details (features, conditions, pricing) to marketing standards.
• Coordinate photos with sales teams for marketing purposes.
• Report on pricing with sales and inventory groups to maintain market accuracy.
• Coordinate daily listing syndications to third-party sites and industry publications.
• Provide information to Digital Marketing to create email campaigns and promote units online.
• Provide information to advertising partners for print and digital ads.
• Source external websites worldwide to advertise Brandt’s used equipment inventory.
• Maintain reporting of outstanding inventory and age to stakeholders.
• Collaborate with Branding/Marketing teams to develop campaigns; work with Media Planner on messaging.
• Act as liaison within marketing for used equipment divisions and manage briefs to creative/digital teams.
• Ensure advertising plans are approved with budget and margin; manage stakeholder expectations.
• Conduct meetings to present recommendations; review advertising performance and project statuses.
• Organize and maintain necessary records, including paperwork for all jobs; maintain relationships with clients and vendors.
• Contribute to system development projects and stay current with marketing trends; train sales teams on internal tools.

Skills

Communication

Organization

Collaboration

Time management

Project management

Education

Post-secondary education (preferred)

Tools

Kentico

Mailchimp

Hootsuite

Job description

HWY 1 East
BOX 3856
Regina, SK S4P3R8, CAN

• On-site


• Marketing and Advertising


• Full-Time


• Requisition #: MARKE003560

Description

Brandt Corporate Services Ltd, is seeking a Marketing Specialist -Used Equipment for our Regina, SK.

The Marketing Specialist – Used Equipment will report to the Manager of Used Equipment Marketing and willbe responsible forConstruction, Forestry and Material Handling, Truck &Trailerand Agriculturedivisions. This positionisresponsible formarketing used equipment inventory online and through our advertising partners. Theywill also involve business intelligence tasks such as creating reports to gain insights to improve the strategy of used equipment sales and marketing. This role is temporary.

Who We Are

Brandt is a customer driven company, privately owned and family run, strengthened by diversification and succeeding through specialization. We operate over 170 locations across Canada, the USA, Australia, and New Zealand.

For nine decades, the people of Brandt have stood shoulder-to-shoulder with the hardworking people that we serve. And really, there’s no place we’d rather be because just like them, it’s when we’re working hard and getting things done that we’re at our best.

Our success is driven by a passionate belief in the unlimited potential of our company and the ultimate success of our customers and we act on that belief every single day.

That’s Powerful Value, Delivered.

What You Will Be Responsible For

Maintain used equipment inventory:

• Maintainused inventory applications and websites daily – add/change/removein a timely manner.


• Maintainall listing details - features, conditions, pricing - to adhere to marketing standards.


• Work with sales teams from our retail branches to source suitable pictures for marketing purposes.


• Work with sales and inventory groups to report on andmaintainaccuratepricing for the market.

Marketing of used equipment:

• Coordinate daily listing syndications to third-party websites, Kijiji, and industry publications.


• Provide information to others in Digital Marketing to create used equipment email campaigns and to promote units on social media and online platforms such as Google.


• Provide information to advertising partners for placement of used equipment print and digital ads.


• Source relevant external websites worldwide to advertise Brandt’s used equipment inventory.


• Maintainreporting of outstanding used equipment inventory and age of inventory to internal stakeholders.

Advertising:

• Collaborate with the Branding and Marketing teams to develop and manage advertising plans and campaigns for your Brandt divisions.


• Work with Media Planner todeterminebest tactical application for messaging to reach target audiences.


• Act as the primary liaison within the marketing teamrepresentingused equipment for your specified divisions.


• Initiate and implement tactical activities, including writing briefs and communications plans to creative and digital teams when applicable.


• Ensure progressive stages of an advertising strategy are planned and approved with adequate time,budgetand margin for successful completion.


• Manage stakeholder expectations in relation to internal team capacities and project deliverables.


• Conduct meetings to present advertising recommendations to various stakeholders.


• Review, evaluate, and report on advertising performance.


• Monitor and report on project statuses to various stakeholders.


• Organize andmaintainnecessary records, including initiating paperwork for all jobs.


• Maintainpositive working relationships with internal clients and external vendors.

Digital Platform Development:

• Contributeto used equipment system development projects asrequired.


• Stay up to date on relevant marketing & advertising trends and recommendnew ideaswhen necessary.


• Provide training andassistanceto sales teams on internal database systems for used equipment inventory.


• Maintainusers and access levels for internal tools – MFPRO.

What We Look For

• Demonstratedcommunication, organization, collaboration, timemanagementand project management skills isrequired.


• Experience marketing, advertising, or selling used equipment is preferred.


• Proven ability to juggle multiple projects at the same time, while staying organized andmaintainingsharp attention to detail.


• Strong listening, negotiation, verbal, and written communication skills.


• Experience with construction, forestry, compact construction, material handling, utility trailer, on-highway trucks, agriculture, or similar machinery is preferred.


• Experience working with marketing systems such as Kentico, Mailchimp, or Hootsuite is preferred.


• Experience working with creative teams – graphic designers, multimedia teams, copywriters, etc. is preferred.


• Experience with professional client relationship management with internal and external stakeholders.


• Post-secondaryeducation (preferable in Digital Marketing, Marketing, Business Administration, Digital Engagement) is preferred but notrequired.

What We Offer

• Competitive compensation: we offer competitive wages that recognize your skills, experience, and contributions.


• Continuous Learning: through on-the-job training and educational opportunities.


• Opportunities for advancement within a growing company that values initiative and teamwork.


• Comprehensive benefits coverage: including health, dental, insurances, and more to support your and your family’s wellbeing.


• Retirement savings programs: Company matching pension and RRSP programs to help you invest in your future.

When you work for Brandt, we work for you. It’s as simple as that!