Marketing Specialist (Senior)

WS Audiology USA; Burlington; Hybrid; CAD 62,000 - 73,000; Full time

Job summary

HearCANADA is seeking a Senior Marketing Specialist to plan, coordinate, execute, and optimize marketing initiatives across its retail network. The role requires strong project management, digital marketing experience, and the ability to manage multiple projects and deadlines.

Based in Burlington, Ontario, this onsite/hybrid role supports campaigns, content, events, and localization efforts. The 9-month contract offers a pathway to extension with compensation in the mid-range of market rates.

Qualifications

• Post-secondary education in a related field.
• 5+ years of progressive marketing experience, preferably in a consumer-facing (B2C), retail, healthcare, or similarly fast-paced environment.
• Demonstrated experience managing multiple marketing projects, campaigns, and deadlines concurrently, with strong attention to detail and follow-through.
• Experience coordinating the development and deployment of marketing materials across multiple channels, including digital and traditional media.
• Experience using project management tools such as Wrike, marketing calendars, spreadsheets, and reporting platforms to track timelines, deliverables, budgets, and results.
• Experience with ClickDimensions, Microsoft Dynamics, Unbounce, or comparable tools is an asset.
• Experience coordinating external agencies, vendors, and cross-functional stakeholders to deliver projects on time and within approved budgets.
• Strong project management skills: Ability to organize, prioritize, and coordinate multiple projects with competing deadlines while maintaining quality and accuracy.
• Clear communication: Communicates project status, requirements, risks, and deadlines effectively to internal stakeholders, external partners, and vendors.
• Collaboration and stakeholder management: Builds productive working relationships across departments and works effectively with individuals at different levels of the organization.
• Bilingualism in French and English would be considered a definite asset, though not a requirement
• Some infrequent work-related travel (less than 5%) may be required for initial or continuous training, and/or events.
• Some flexibility to work modified hours for after-hours activities for events, product launches, or to meet specific deadlines may be expected.

Responsibilities

• Project and campaign management including maintaining project documents, budgets, and collateral; collaborate with vendors and agencies
• Marketing execution within traditional media, digital channels, direct mail, email, SMS, social media, and local marketing initiatives
• Content development and proofing for internal and external communications
• Event planning and execution for corporate and industry events; provide support to the Community-Based Marketing teams for localized events
• Ensure campaign quality and brand consistency
• Leverage marketing tech to increase efficiencies

Skills

Project management

Marketing strategy

Digital marketing

Content development

Vendor coordination

Stakeholder management

Wrike

ClickDimensions

Microsoft Dynamics

Unbounce

Reporting platforms

Education

Post-secondary education in a related field

Tools

Wrike

Marketing calendars

Spreadsheets

Reporting platforms

ClickDimensions

Microsoft Dynamics

Unbounce

Job description

About us:

Part of WSA group, HearCANADA's mission is to reframe the world of hearing care and set the highest standards in the world of hearing health. With 110+ clinics across Canada, our teams work collaboratively to provide exceptional, patient-centric care on our quest to deliver Wonderful Sound for All. Learn more about us by visiting our webpage.

About the role:

Reporting to the Director of Marketing, the Senior Marketing Specialist supports the planning, coordination, execution, and ongoing optimization of marketing initiatives across HearCANADA’s retail network. This role is highly organized and execution-focused, requiring strong project management skills, attention to detail, digital marketing experience, and the ability to manage multiple projects, stakeholders, and deadlines simultaneously.

Key Details:

• Job Type: Contract, full-time
• Duration: 9 months with potential for extension
• Location: Burlington, Ontario (WSA/HearCANADA Head Office Role on Mainway)
• Working Model: Onsite, hybrid (minimum 3 days per week onsite)
• Compensation: $62,000 - $73,000 per annum based on experience

What you'll do:

The Senior Marketing Specialist helps ensure marketing campaigns, communications, website updates, and promotional materials are delivered accurately, on time, and in alignment with approved marketing strategies, brand standards, and business priorities.

Your primary responsibilities will include:

• Project and campaign management including maintaining project documents, budgets, and collateral; collaborate with vendors and agencies
• Marketing execution within traditional media, digital channels, direct mail, email, SMS, social media, and local marketing initiatives
• Content development and proofing for internal and external communications
• Event planning and execution for corporate and industry events; provide support to the Community-Based Marketing teams for localized events
• Ensure campaign quality and brand consistency
• Leverage marketing tech to increase efficiencies

What we're looking for:

• Post-secondary education in a related field
• 5+ years of progressive marketing experience, preferably in a consumer-facing (B2C), retail, healthcare, or similarly fast-paced environment.
• Demonstrated experience managing multiple marketing projects, campaigns, and deadlines concurrently, with strong attention to detail and follow-through.
• Experience coordinating the development and deployment of marketing materials across multiple channels, including digital and traditional media.
• Experience using project management tools such as Wrike, marketing calendars, spreadsheets, and reporting platforms to track timelines, deliverables, budgets, and results.
• Strong technical aptitude and the ability to learn and work with a variety of marketing platforms and tools. Experience with ClickDimensions, Microsoft Dynamics, Unbounce, or comparable tools is an asset.
• Experience coordinating external agencies, vendors, and cross-functional stakeholders to deliver projects on time and within approved budgets.
• Strong project management skills: Ability to organize, prioritize, and coordinate multiple projects with competing deadlines while maintaining quality and accuracy.
• Clear communication: Communicates project status, requirements, risks, and deadlines effectively to internal stakeholders, external partners, and vendors.
• Collaboration and stakeholder management: Builds productive working relationships across departments and works effectively with individuals at different levels of the organization.
• Bilingualism in French and English would be considered a definite asset, though not a requirement
• Some infrequent work-related travel (less than 5%) may be required for initial or continuous training, and/or events.
• Some flexibility to work modified hours for after-hours activities for events, product launches, or to meet specific deadlines may be expected.

WSA acknowledges that this posting represents a current, existing vacancy. We use an Applicant Tracking System to post vacancies and manage candidate data; Artificial Intelligence is not used in the decision-making process in screening or interviewing candidates, however, may be used for note-taking or automations such as email communication.

WSA is committed to fair and accessible employment practices, and we welcome and encourage applications from candidates with disabilities. Accommodations are available on request for candidates taking place in all aspects of the selection process; requests can be submitted via [e-mail].