Marketing Specialist – Sales & Events

WinSport; Calgary; On-site; CAD 55,000 - 75,000; Full time

Job summary

WinSport is seeking a Marketing Specialist - Sales & Events who will be pivotal in promoting their event spaces and catering services. This role involves developing marketing strategies to increase awareness and bookings while collaborating cross-functionally to drive innovative solutions. The ideal candidate will possess a blend of creativity, analytical skills, and a passion for events, making this an exciting opportunity to contribute to a top-notch organization.

Benefits

Fun and passionate team environment

Access to WinSport facilities

Unique work environment blending sport and entertainment

Qualifications

• 3–5 years of marketing experience in a fast-paced environment.
• Broad understanding of marketing mix and different audiences.
• Passion for events, hospitality, and live entertainment.

Responsibilities

• Develop and implement marketing plans for event spaces.
• Craft narratives to highlight the uniqueness of facilities.
• Monitor performance metrics and provide actionable insights.

Skills

Creative mindset

Excellent verbal communication

Analytical thinking

Education

Diploma or degree in Marketing, Communications, or related field

Tools

CMS

Email marketing platforms

Social media platforms

Analytics tools

Job description

Join to apply for the Marketing Specialist – Sales & Events role at WinSport

About WinSport
At WinSport, we are driven by purpose and passion. As one of the most unique sport institutes in the world, we support athletes and guests alike in reaching their full potential. You’ll work alongside a passionate team in a world-class facility, dedicated to delivering exceptional experiences.

Job Details

Description

About WinSport
At WinSport, we are driven by purpose and passion. As one of the most unique sport institutes in the world, we support athletes and guests alike in reaching their full potential. You’ll work alongside a passionate team in a world-class facility, dedicated to delivering exceptional experiences.

We Live And Breathe Our Four Core Behaviours

• We are Safe
• We are Welcoming
• We are Inspiring
• We are Creative

The Opportunity: Marketing Specialist – Sales & Events

WinSport is looking for an enthusiastic and detail-oriented Marketing Specialist – Sales & Events to support our Marketing team in promoting our world-class event spaces, in-house catering services, and the 3,000-seat WinSport Event Centre. This role plays a key part in developing and executing marketing strategies that drive awareness, bookings, and attendance for internal and external events — from weddings and corporate meetings to major concerts and community celebrations.

This role is perfect for a big-picture thinker who also thrives in the details — someone who can turn strategy into action and has the insight to adapt when the landscape changes.

Key Responsibilities

1. Develop and implement marketing plans that drive awareness, engagement, and bookings for WinSport’s Event Facilities and Food and Beverage services
2. Craft compelling narratives that highlight the uniqueness of our spaces and culinary offerings, uncovering and sharing stories that resonate with our diverse audiences
3. Oversee our third-party digital marketing partner to ensure campaigns are effectively planned, executed, and optimized to meet strategic objectives
4. Plan and execute small to medium-scale sales and marketing events aimed at showcasing our facilities and services to prospective and current clients
5. Monitor performance metrics, interpret data, and provide actionable insights to refine strategies and improve ROI
6. Work cross-functionally with Sales, Event Services, and Food & Beverage teams to determine needs, develop marketing plans, and ensure cohesive messaging and alignment on goals
7. Manage multiple projects simultaneously with attention to detail, delivering high-quality work on time and within scope
8. Manage listings on event platforms and venue directories to maximize visibility and reach
9. Participate in brainstorming sessions and contribute innovative ideas to enhance our visual communication strategies

Qualifications & Skills

• Diploma or degree in Marketing, Communications, or a related field.
• 3–5 years of marketing experience, ideally in a fast-paced, multi-faceted environment, preferably with experience in event, venue, or hospitality marketing.
• Broad understanding of the marketing mix – you’re not a specialist in one area, but have a strong working knowledge of many
• Excellent verbal and written communication skills – you know how to connect with different audiences (internally and externally) and bring ideas to life
• Creative mindset with a strong instinct for storytelling and brand alignment
• Analytical thinker with experience measuring success and making data-informed recommendations
• Comfortable working with a variety of marketing tools/platforms including CMS, email marketing platforms, social media, and analytics tools
• Passion for events, hospitality, and live entertainment is a plus!

Why Work With Us?

• Be part of a fun, passionate team that values creativity and innovation
• Work in a unique environment that blends sport, recreation, and entertainment
• Opportunity to contribute to meaningful projects seen by thousands of visitors each year
• Access to WinSport facilities and Team Member perks

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

Referrals increase your chances of interviewing at WinSport by 2x

Get notified about new Sales And Marketing Specialist jobs in Calgary, Alberta, Canada.