Marketing Specialist – Sales & Events

WinSport; Calgary; On-site; CAD 55,000 - 75,000; Full time

Job summary

WinSport is seeking a Marketing Specialist – Sales & Events to enhance awareness and bookings for their event spaces. This role involves crafting marketing strategies, managing projects, and collaborating with teams to ensure cohesive messaging. Ideal candidates will have a strong marketing background and a passion for events.

Benefits

Access to WinSport facilities

Team Member perks

Qualifications

• 3–5 years of marketing experience in a fast-paced environment.
• Broad understanding of the marketing mix.

Responsibilities

• Develop and implement marketing plans for event facilities.
• Oversee digital marketing partner campaigns.
• Manage multiple projects with attention to detail.

Skills

Communication

Creativity

Analytical Thinking

Education

Diploma or degree in Marketing

Tools

CMS

Email Marketing Platforms

Social Media

Analytics Tools

Job description

Job Details

Description

About WinSport

At WinSport, we are driven by purpose and passion. As one of the most unique sport institutes in the world, we support athletes and guests alike in reaching their full potential. You’ll work alongside a passionate team in a world-class facility, dedicated to delivering exceptional experiences.

We Live And Breathe Our Four Core Behaviours

• We are Safe
• We are Welcoming
• We are Inspiring
• We are Creative

The Opportunity: Marketing Specialist – Sales & Events

WinSport is looking for an enthusiastic and detail-oriented Marketing Specialist – Sales & Events to support our Marketing team in promoting our world-class event spaces, in-house catering services, and the 3,000-seat WinSport Event Centre. This role plays a key part in developing and executing marketing strategies that drive awareness, bookings, and attendance for internal and external events — from weddings and corporate meetings to major concerts and community celebrations.

This role is perfect for a big-picture thinker who also thrives in the details — someone who can turn strategy into action and has the insight to adapt when the landscape changes.

Key Responsibilities

• Develop and implement marketing plans that drive awareness, engagement, and bookings for WinSport’s Event Facilities and Food and Beverage services
• Craft compelling narratives that highlight the uniqueness of our spaces and culinary offerings, uncovering and sharing stories that resonate with our diverse audiences
• Oversee our third-party digital marketing partner to ensure campaigns are effectively planned, executed, and optimized to meet strategic objectives
• Plan and execute small to medium-scale sales and marketing events aimed at showcasing our facilities and services to prospective and current clients.
• Monitor performance metrics, interpret data, and provide actionable insights to refine strategies and improve ROI
• Work cross-functionally with Sales, Event Services, and Food & Beverage teams to determine needs, develop marketing plans, and ensure cohesive messaging and alignment on goals
• Manage multiple projects simultaneously with attention to detail, delivering high-quality work on time and within scope
• Manage listings on event platforms and venue directories to maximize visibility and reach.
• Participate in brainstorming sessions and contribute innovative ideas to enhance our visual communication strategies.

Qualifications & Skills

• Diploma or degree in Marketing, Communications, or a related field.
• 3–5 years of marketing experience, ideally in a fast-paced, multi-faceted environment, preferably with experience in event, venue, or hospitality marketing.
• Broad understanding of the marketing mix – you’re not a specialist in one area, but have a strong working knowledge of many
• Excellent verbal and written communication skills – you know how to connect with different audiences (internally and externally) and bring ideas to life
• Creative mindset with a strong instinct for storytelling and brand alignment
• Analytical thinker with experience measuring success and making data-informed recommendations
• Comfortable working with a variety of marketing tools/platforms including CMS, email marketing platforms, social media, and analytics tools
• Passion for events, hospitality, and live entertainment is a plus!

Why Work With Us?

• Be part of a fun, passionate team that values creativity and innovation
• Work in a unique environment that blends sport, recreation, and entertainment
• Opportunity to contribute to meaningful projects seen by thousands of visitors each year
• Access to WinSport facilities and Team Member perks