Marketing Specialist – Sales & Events

WinSport; Calgary; On-site; CAD 61,000 - 67,000; Full time

Job summary

WinSport is looking for a Marketing Specialist to join their Sales & Events team. This role involves developing marketing strategies for event spaces, overseeing marketing campaigns, and collaborating with various teams to enhance visibility and engagement. Ideal candidates are creative, detail-oriented, and have a strong background in marketing, love for events, and excellent communication skills.

Benefits

Access to WinSport facilities

Team Member perks

Qualifications

• 3–5 years of marketing experience in a fast-paced environment.
• Broad understanding of the marketing mix.
• Passion for events and hospitality is a plus.

Responsibilities

• Develop and implement marketing plans for event facilities.
• Craft narratives highlighting our spaces and services.
• Monitor performance metrics and provide actionable insights.

Skills

Marketing

Communication

Analytical skills

Creativity

Education

Diploma or degree in Marketing or Communications

Tools

CMS

Email marketing platforms

Analytics tools

Job description

1 month ago Be among the first 25 applicants

About WinSport

At WinSport, we are driven by purpose and passion. As one of the most unique sport institutes in the world, we support athletes and guests alike in reaching their full potential. You’ll work alongside a passionate team in a world-class facility, dedicated to delivering exceptional experiences.

Job Details

Description

About WinSport

At WinSport, we are driven by purpose and passion. As one of the most unique sport institutes in the world, we support athletes and guests alike in reaching their full potential. You’ll work alongside a passionate team in a world-class facility, dedicated to delivering exceptional experiences.

We Live And Breathe Our Four Core Behaviours

️ We are Safe

️ We are Welcoming

️ We are Inspiring

️ We are Creative

The Opportunity: Marketing Specialist – Sales & Events

WinSport is looking for an enthusiastic and detail-oriented Marketing Specialist – Sales & Events to support our Marketing team in promoting our world-class event spaces, in-house catering services, and the 3,000-seat WinSport Event Centre. This role plays a key part in developing and executing marketing strategies that drive awareness, bookings, and attendance for internal and external events — from weddings and corporate meetings to major concerts and community celebrations.

This role is perfect for a big-picture thinker who also thrives in the details —someone who can turn strategy into action and has the insight to adapt when the landscape changes.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement marketing plans that drive awareness, engagement, and bookings for WinSport’s Event Facilities and Food and Beverage services
• Craft compelling narratives that highlight the uniqueness of our spaces and culinary offerings, uncovering and sharing stories that resonate with our diverse audiences
• Oversee our third-party digital marketing partner to ensure campaigns are effectively planned, executed, and optimized to meet strategic objectives
• Plan and execute small to medium-scale sales and marketing events aimed at showcasing our facilities and services to prospective and current clients.
• Monitor performance metrics, interpret data, and provide actionable insights to refine strategies and improve ROI
• As a member of the internal marketing team, work cross-functionally with Sales, Event Services, and Food & Beverage teams to determine needs, develop marketing plans, and ensure cohesive messaging and alignment on goals
• Manage multiple projects simultaneously with attention to detail, delivering high-quality work on time and within scope
• Manage listings on event platforms and venue directories to maximize visibility and reach.
• Participate in brainstorming sessions and contribute innovative ideas to enhance our visual communication strategies.
  
  

Qualifications & Skills

• Diploma or degree in Marketing, Communications, or a related field.
• 3–5 years of marketing experience, ideally in a fast-paced, multi-faceted environment, preferably with experience in event, venue, or hospitality marketing.
• Broad understanding of the marketing mix – you’re not a specialist in one area, but have a strong working knowledge of many
• Excellent verbal and written communication skills – you know how to connect with different audiences (internally and externally) and bring ideas to life
• Creative mindset with a strong instinct for storytelling and brand alignment
• Analytical thinker with experience measuring success and making data-informed recommendations
• Comfortable working with a variety of marketing tools/platforms including CMS, email marketing platforms, social media, and analytics tools
• Passion for events, hospitality, and live entertainment is a plus!
  
  

Why Work With Us?

• Be part of a fun, passionate team that values creativity and innovation
• Work in a unique environment that blends sport, recreation, and entertainment
• Opportunity to contribute to meaningful projects seen by thousands of visitors each year
• Access to WinSport facilities and Team Member perks

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

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