Marketing Specialist-Mandarin Speaking

HungryPanda Ltd 熊猫外卖

Vancouver

On-site

CAD 45,000 - 50,000

Full time

14 days+

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Benefits offered by this job

Dental care

Paid time off

Vision care

Job summary

A leading food delivery service based in Vancouver is seeking an Entry-Level Marketing Specialist. The role involves utilizing social media to engage new users, conducting market campaigns, and analyzing marketing data. Ideal candidates should have strong communication skills in both Chinese and English, alongside creative thinking and project management abilities. This full-time position offers a salary range of CA$45,000.00 - CA$50,000.00 annually, with benefits including dental and vision care.

Qualifications

Strong preference for candidates with e-commerce and social media operation experience.
Excellent time management and project management skills.
Creativity and data analysis capabilities.
Great communication skills, fluent in Chinese and English.

Responsibilities

Utilize social media to attract new customers and enhance engagement.
Conduct market research and design campaign cooperation.
Plan and execute local market campaigns.
Collect and analyze operational and marketing data.

Skills

E-commerce operation

Social media marketing

Data analysis

Bilingual (Chinese and English)

Creative thinking

Project management

Team collaboration

Job description

Company Overview

Headquartered in London, the UK, HungryPanda is a specialist food delivery platform to providing authentic Chinese food and groceries to Chinese compatriots and students abroad since its establishment in 2017.

熊猫外卖是海外领先的本地生活平台，总部位于伦敦，业务涵盖在线外卖、新零售、即时配送和餐饮供应链等服务，目前业务服务已经覆盖英国、法国、意大利、新西兰、澳大利亚及美国等国家，横跨四大洲，遍及80多个主要城市，累计注册用户超百万人。

Main Objective

Activate new users and increase orders for existing customers, promote online and outdoor market campaigns to increase the branding visibility, conduct customer surveys to increase customer satisfaction, responsible for new users acquisition, customer retention and satisfaction, daily sales volume and revenue.

Responsibilities

Utilize social media to attract new customers and increase engagement with existing customers.
Work closely with the design and content teams to build effective marketing strategy.
Conduct market research, design campaign cooperation with KOLs and related companies.
Responsible for the planning and execution of local market campaigns to increase daily average users.
Collect and analyze operational and marketing data collected from previous marketing campaigns, and adjust marketing strategies.
协助地区经理拓展和管理当地市场客户群体，维护并提升公司品牌形象。
通过进行用户运营/活动运营提升用户数量，提升订单量。
收集/建立并运营相关市场推广渠道，进行市场活动推广。
收集分析运营信息数据，参与制定市场推广策略。
策划执行线上/线下市场活动（包括外勤，管理地推兼职等），进行数据复盘。

Qualifications

Strong preference will be given to candidates with an e-commerce operation, 小红书&Wechat group operation, content creation, or influencer, who worked in/with local Chinese student association, and who are passionate about local restaurant foods.
Strong time management and project management skills.
Systematic management of market planning, operation, and promotion channels.
Be creative and have data analysis capabilities, market, and consumer insights.
Great communication skills, fluent in both Chinese and English.
Excellent teamwork ability, cooperate with different teams to promote business cooperation, and be able to efficiently complete business negotiations independently.
具有以下一项或多项经验者优先：微信&小红书运营、内容经验，本地中国学生会/社群合作或管理经验，热爱本地餐馆探店并愿意在社交平台分享。
性格积极外向，具备良好的沟通协调、逻辑思维、总结归纳能力、执行力和学习能力。
思维活跃，勇于尝试，充满激情，具有一定的创新能力。

Benefits