Marketing Specialist (Communication)

T & T Supermarket; Markham; On-site; CAD 55,000 - 70,000; Full time

Benefits offered by this job

Quarterly discretionary bonus

Life/AD&D insurance

Extended health/dental/vision care

Retirement benefit

Paid annual/sick/marriage/bereavement leave

Subsidized staff meal

In-store staff purchase discount

Job summary

A leading Asian supermarket chain is looking for a Marketing Specialist specializing in Digital Ads and Social Media. This role involves developing and executing marketing strategies across platforms, managing campaigns, and creating engaging content. Ideal candidates will have 2-4 years of marketing experience, strong writing skills, and the ability to handle multiple projects. The position offers benefits including health care and a quarterly discretionary bonus, with a standard Monday to Friday work week.

Qualifications

• 2 – 4 years of experience in Marketing or related field.
• Ability to manage multiple projects and collaborate with teams.
• Proficiency in English and preferably Chinese (Mandarin/Cantonese).

Responsibilities

• Develop and execute marketing campaign plans and content strategies.
• Manage owned and paid media strategies across various platforms.
• Create compelling content including ad copy across multiple channels.
• Liaise with media partners, influencers, and manage community engagements.
• Monitor marketing trends and competitor activities.
• Coordinate all event-related activities and deliverables.

Skills

Marketing experience

Analytical skills

Writing skills

Project management

Interpersonal skills

Education

Post graduate certificate or university degree in Media, Communications, or Public Relations

Job description

Overview

We’re looking for a Marketing Specialist specializing in Digital Ads and Social Media to develop and execute communication strategies across social platforms and paid media channels. This role will focus on promoting sales events, launching new products, and managing communications and community initiatives.

T&T Supermarket Inc. was founded in 1993 with two stores in BC. Since then, it has expanded rapidly and is now Canada’s largest Asian supermarket chain with 37 stores across the country: 14 in BC, 7 in Alberta, 14 in Ontario, and 2 in Quebec. The Company’s continuous expansion is going to bring more new stores in the next couple of years.

Responsibilities

• Work with the internal marketing team, cross-department, and external agencies to develop comprehensive marketing campaign plans and content strategies, encompassing all stages from planning, execution, optimization, to reporting.
• Develop and implement owned and paid media strategies across platforms including Google Ads, Meta, WeChat, Rednote, and others. Ensure campaigns are aligned with business objectives and budget, while optimizing for reach, engagement, and ROI. This includes planning, execution, monitoring performance metrics, and adjusting strategies to maximize effectiveness.
• Create compelling content with strong storytelling skills, able to convey product selling points through imagery, video, and copy. Responsible for ad copywriting across platforms such as Meta, Google, WeChat, and Rednote.
• Foster relations and liaise with media partners, influencers, associations and partners, handle requests for interviews, industry events, sponsorships, and community engagements.
• Stay on top of marketing trends, share consumer insights and new ideas proactively, and monitor competitor activities to keep strategies innovative and competitive.
• Manage the execution and coordination of all events, including but not limited to budgets, schedules, contracts, and other related activities to complete event deliverables.

Qualifications

• 2 – 4 years’ experience in Marketing. Post graduate certificate or university degree in Media, Communications, or Public Relations is an asset.
• Highly organized, resourceful, and responsive to short-notice needs, with strong attention to detail and well-developed analytical skills.
• Strong writing skills, with an ability to write for different audiences, including external and internal.
• Confident with an ability to manage and prioritize many projects at the same time and collaborate with cross-functional teams.
• Excellent command of English (written and spoken). Proficiency in Chinese (Mandarin/Cantonese) is an asset.
• Ability to work independently, problem solving and strong interpersonal skills.
• A vehicle and a valid driver’s license is needed.
• Existing relationships with key Canadian food, consumer, lifestyle and business media are an asset.

Benefits

• Quarterly discretionary bonus
• Life/AD&D insurance
• Extended health/dental/vision care
• Retirement benefit
• Paid annual/sick/marriage/bereavement leave
• Subsidized staff meal
• In-store staff purchase discount

Shift

• 5-day work week (Monday to Friday), 9:00am – 5:30pm

This is an active job posting for a currently vacant position. We are recruiting to fill this role as part of our ongoing operational needs.

Safety Statement

Safety continues to be T&T Supermarket’s top priority. We’ve established health and safety policies and measures to ensure our Stores, Food Processing & Production Centres and Warehouse & Distribution are as safe as possible.