Marketing Specialist– Canada Market

Yamibuy; Markham; Hybrid; CAD 33,000 - 47,000; Full time

Benefits offered by this job

Extended Health

Dental & Vision Benefits

Paid Vacation

Sick Leave

Coffee and snacks

Job summary

Yamibuy Canada is seeking a motivated Marketing specialist (full time) to support marketing efforts for the Canada market, focusing on social media management, influencer collaborations, and both online and offline campaigns to grow brand awareness among Chinese-speaking audiences.

This role emphasizes trend spotting, creator partnerships, and Asian consumer products, with opportunities to contribute to user-generated content, events, and cross-market campaigns in Canada and the U.S.

Qualifications

• Bachelor's degree in Marketing or related field.
• 1+ year experience in social media and influencer marketing.
• Fluent in Chinese and English (written and spoken).
• Familiarity with Xiaohongshu (RED) and its creator ecosystem.

Responsibilities

• Identify and research Xiaohongshu influencers in Canada.
• Reach out to influencers and manage communications and collaborations.
• Coordinate influencer campaign logistics: briefs, timelines, approvals, deliverables.
• Track campaign performance and provide insights and recommendations.
• Assist with content planning, scheduling and publishing across Yami’s social platforms.
• Support offline marketing events and creator collaborations as needed.

Skills

Social media

Influencer marketing

Communication

Organization

Bilingual Chinese-English

Education

Bachelor's in Marketing

Tools

Xiaohongshu (RED)

Job description

We are looking for a motivated and culturally savvy Marketing specialist ( full time) to support our marketing efforts for the Canada market. This role will focus primarily on building and managing social media, influencer collaborations,, online and offline marketing to grow brand awareness among Chinese-speaking audiences in Canada.

This is a great opportunity for someone who is passionate about social media trends, creator partnerships, and Asian consumer products.

Job Responsibilities

Identify and research potential Xiaohongshu (RED) influencers (KOLs/KOCs) in the Canada market

Reach out to influencers and manage creator communication, relationships, and collaborations

Coordinate influencer campaign logistics, including content briefs, posting timelines, approvals, and deliverables

Track campaign performance and compile basic reports, insights, and recommendations

Stay up to date with social media trends, emerging content formats, and Xiaohongshu platform updates

Monitor influencer content and ensure alignment with campaign objectives, brand standards, and guidelines

Support influencer marketing campaigns for the U.S. market when needed

Manage community engagement by responding to user comments and messages on Yami’s Xiaohongshu official account

Support the planning, creation, scheduling, and publishing of content across Yami’s social media platforms

Assist with day-to-day social media account management, content coordination, and campaign execution

Monitor social media performance, audience engagement, competitor activity, and relevant market trends

Assist with general social media marketing initiatives related to creator collaborations, brand awareness, and audience growth

Assist and participate in offline marketing events, including community events, pop-ups, promotional activities, and other brand activations

Coordinate event-related materials, vendors, creators, content, and promotional support as needed

Support other marketing projects and assignments based on business needs

Qualifications & Requirements

• Graduate or undergraduate with Marketing or related major(s)
• Fluent in Chinese and English (both written and spoken)
• 1 year experience and above in social media, influencer marketing, and digital trend
• Familiar with Xiaohongshu (RED) and its creator ecosystem
• Excellent communication and relationship-building skills
• Strong organizational skills and ability to manage multiple tasks
• Able to adapt quickly and handle changing priorities
• Knowledge or interest in Asian culture, lifestyle products, and consumer trends
• Experience with influencer outreach or social media marketing is a plus

Benefits & Compensation:

Extended Health, Dental & Vision Benefits

Paid Vacation, Statutory Holidays, and Sick Leave

Coffee and snacks

CAN $24-34 Hourly

Toronto, ON L3R 7T4

Compensation Transparency:Final salary offers are determined based on a variety of factors, including the candidate’s specialized experience, skill set, and existing professional network in the local market.
Accessibility & Inclusion: Yami is an equal opportunity employer committed to diversity. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, Yami will provide accommodation to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate, please inform our team of the nature of any accommodation(s) that you may require. AI Disclosure & Transparency: All final hiring decisions, interviews, and candidate evaluations are conducted by our human recruitment team. We ensure that our use of technology supports, rather than replaces, fair and equitable human judgment. Work Authorization: Applicants must be legally authorized to work in Canada at the time of application. Yami does not provide visa sponsorship or relocation assistance for this position.
Only those selected for an interview will be contacted.